9: Start up fund blues? This ones for you.

What up and namaste to my yogis, my sisters, my brothers and all my conscious entrepreneurs out there working to make their passion their pay check. I'm Adi Shakti, the Six Figure Yogi and I have been sent to elevate and empower you. I bridge the gap between old-school big business secrets and your new paradigm creation. Consider me your hippy business strategist and your new best friend. Be sure to head over to sixfigureyogi.com, that's S-I-X-figureyogi.com, for your free online marketing and conscious business growth e-course with yours truly. Grab your kombucha, turn down your Grateful Dead and get ready to take notes.

Namaste and welcome. This is Adi Shakti, the Six Figure Yogi, and I've been getting lots of questions in from you guys, and I wanted to feature one today. This comes from Julifer who is based out of Los Angeles. I'll be visiting there in November. I'm pretty excited. She writes, "Hi, Adi. I hope this message finds you well. I've been slowly inching my way through your conscious entrepreneur videos and I could not be more thankful to have your guidance. I love your approach to business and your lessons are very clear." Thank you so much, Julifer. "I've been taking steps towards starting my own company but have done some things out of order. I have a website at www.daybydaytraining.com."

She makes some other comments and then she says, "As soon as I purchase the LLC, I will have maxed out my current budget. Do you have any advice on seeking donations, loans or investors? How can I determine what type of budget I will need going forward? Thank you for all that you do. I would be so lost on this endeavor without you. Best, Julifer." Thank you so much for writing in, Julifer, and I have been getting this sort of question from a lot of you which is how to get the startup funding to move forward.

What I'm seeing and I think that it's a pattern that maybe a lot of us have in a lot of ways in our lives, but it's this pattern of wanting and feeling like we don't have what we need within us, that we need to reach out somehow to secure things outside of us to be whole or to be able to move forward in a meaningful way. I'm not saying that donations or loans or investors isn't the best thing to do all the time because sometimes that can be the best choice.

For a lot of us, when we're starting these smaller start-up companies where we're the primary or maybe the only person running the company and it's just supporting us, it can be disempowering to reach out and to get into debt or to have investors and then they have ideas or they have a say in how we begin to shape and move our business because they have a stake in getting their money back. I invite you to really look and sit with the resources that you do have now and to get creative about how you can start to generate and pour money back into the business, based on what you already have going for you.

We're going to work with that theme today as we move forward. I'll go ahead and address the funding right off the bat. I have for some of the entrepreneurial endeavors that I've pursued, I started with credit cards which I do not recommend. It is pretty easy especially once you get your EIN and all of that to go ahead and get business credit and a lot of different providers. You can start to check things out, but they'll give you, I believe we had up to eighteen months actually without interest on one of our credit cards and so we were able to use that money to get things started. Then we're confident in our ability to pay it back.

We actually had the funds sitting. We just didn't want to necessarily use those so we always had the money to pay back the credit cards. We never actually were in a position where we had this huge debt and didn't have the resources to pay it back. I don't necessarily recommend that but it is available for you and a quick Google search will give you a lot of different ideas on how to start to grow your business if you do want a line of credit.

The other resources that I highly, highly recommend, a resource that I used in Indianapolis and I'm not sure that all of you, you would have access to this resource but I'm sure in LA, that they have a branch. It's called SCORE, that's S-C-O-R-E. I'm awful, I should have looked this up, but I'm not sure exactly what the acronym stands for. I know the last two, the RE is Retired Executives, and what it is, it's a team of retired executives that have come together and it's a non-profit organization. It's basically retired successful business executives that offer free consulting.

You can go to their website and you can book a consultation with someone on their team and they'll sit down with you, look through your business plan and give you ideas on how to grow on investing ideas and all those different sorts of things if you're looking for more money or just for some more guidance. Also the SBA or the Small Business Administration, they also are going to be a great resource as you start to think about applying for loans and things like that, if you decide to walk down that path, and the rest of the time, I'm going to spend talking about why you don't necessarily need to. The SBA is a great resource for entrepreneurs getting started. Those are all different resources that you can think about.

Again, that's SCORE, S-C-O-R-E and then the SBA, the Small Business Administration and the credit cards. What I would do before you would do any of that, Julifer, you specifically, I know that you are looking and walking down the path of personal training. I bet that if you sat down and wrote a list of all of the people in your life that might be interested in the services that you offer, that you might actually be able to start generating revenue now.

I know you don't have your LLC yet, but you can get started as a sole proprietor where you're just operating your business via your social security number, for example, and you can bring the money in and take the money out, and you would just track those things, and at the end of the year, you would have your income, your business income, and then your business expenses. It is much easier to keep them separate, to have the LLC and a separate, the EIN and the separate bank account and all of that as you become more sophisticated. Just to get started, you could just move forward as a sole proprietor using your social security number to do business.

You can sit there and think of all the people in your life, anybody that you know that might be interested in your personal training services and then just doing that a few times a week and setting that money aside to reinvest it back into your business. You can just sit there, take a pen and a piece of paper and jot down anybody in your life that you could reach out to today to get that money in today.

Then from there, once you have already tapped out the list that you already have, you have used your social media, your Facebook, you've your email list, you've called your Mom, [Margo 00:06:38], I [know I 00:06:39] love her, lives here in Costa Rica and I have tapped out the resources of those people that love you and that are in touch with you, from that place then you can start to think about how to expand out into people that maybe don't know you.

I want to talk a little bit about geotargeting or targeting specifically to your zip codes or to people that live in your vicinity. Your market, Julifer, and I'm not exactly sure actually if you're planning on doing personal training, assisting people via Skype and online and things like that, or if you're really looking to be a face-to-face, but for those of you that are looking for face-to-face clients in your specific area demographic, you can go into Facebook once you have an admin business page. I know many of you have these already.

You can go into Facebook and you can pick zip codes, specific zip codes to push out some sort of offer to them. What you can do is you can choose zip codes and maybe you're choosing zip codes in more affluent neighborhoods if that's your market. Personal training, I know that might be your market. You can choose people that like a particular gym, LA Fitness for example or another bigger corporation that has a larger following. You can get really specific about who exactly is seeing your ads. Then once you're starting to generate leads that way, you can develop a pricing package that feels good for you.

I know for Passion Yoga, initially we started our pricing low, lower than a lot of our competition to get people in that way and then over time, we intend to continue to raise the price. Or maybe you're going super-expensive but you're offering a more niche service than what they might get at their typical gym for example, so just to brainstorm in your genius area, what it is that you like, keeping your ideal client avatar in mind. Then you can start to shape an offering. You're using Facebook as a tool to start to get to that market. We will talk more specifically about how to do that after this quick message.

Namaste, this is Adi Shakti, the Six Figure Yogi, and I just wanted to extend an invitation out to all of you to join us for one of our yoga teacher training and self-empowerment courses here in the jungles of Costa Rica with my company, Passion Yoga School. You can learn about all of our upcoming two hundred hour programs at passionyogaschool.com, and we've just recently launched an advanced module with the prenatal option as well, for those of you looking to become five hundred hour level teachers.

I just wanted to invite you all to head over to passionyogaschool.com. There's a free online e-retreat with me with seven yoga classes, daily meal plans, lectures on yoga philosophy and so much more that you can grab there as well. I'm so thankful for all of you for listening in, and I would love to meet you and welcome you down here in the Southern Caribbean Coast of Costa Rica. Namaste and now back to your boss training.

Namaste, welcome back. This is Adi Shakti, the Six Figure Yogi. You have your Facebook ads going and you can even start at a dollar a day, right, or even up into five dollars a day, just for a week just to test and to see how things work out. You want to try different pictures, you want to try a different copy or a different language on the ad and just see what happens. What you're doing is you're bringing people from that ad they're clicking, and ideally they're then headed to what we call a lead page. There's a lot of different services that can provide lead pages for you. I personally use Instapage.

There's lead pages, there's click funnels. There's lots of different tools that you can use to create the lead page. From that, you're offering some sort of service. Maybe it's a thirty minute phone call to go over their health or whatever it is. Then they're entering their email and then you're in touch with them personally to offer this gift and to start that relationship. That can be the way that you're starting to get these leads in. You can get an ad set up. You can get your lead page set up. You can do all of these things for under a hundred dollars.

Then, once you start to, you're in touch with the people that you already know personally, you're starting to put your feelers out and collecting clients via Facebook advertisements and you are starting to build your ability to begin to monetize your project, and then you can use that money to pour back into the business to continue to grow your business. It's good if you have something else going on on the side or maybe you have a full-time job and you're trying to start this side business, what you can do is just slowly but surely, you're pouring more and more money into the business until you are ready to go ahead and move into that full-time.

Just make sure, my message here is to make sure that you are maximizing the resources that you already have at your disposal. You're reaching out to your friends, you're reaching out to your family. You're using your social media following, you're using your website, you're using all of these things to try to go ahead and generate profit via your services instead of getting other people control or giving other people a stake in your company.

Julifer, I also just took a little look at your website and I just want to give you some ideas here. First thing, you want to make sure that you have a favicon, which is that little shape at the top of the browser, so right now I see that you still have the Squarespace which is a great provider of the Squarespace favicon. You can just Google how to insert a favicon on Squarespace and you want to make sure that you get that updated to maximize the professionalism on the website. On the bottom there, it also still says, "Powered by Squarespace," and you can go ahead and delete that and add a copyright for your particular business.

What I'm also seeing is white text on your website. White text is a little hard to read and statistically they actually say that white text, people are more likely to look over that. Whenever we can, we want to make sure that we have a lighter background with a darker text. Just human psychology, lots of testing, they say that it's much easier for people to read and to respond to that so I invite you to look at that as well. Otherwise, and I know you said that you were working on some sort of free gift and so I'm looking forward to seeing that come up, your pictures are great.

You're a beautiful girl with a beautiful body, and so you're really showcasing your healthy lifestyle with your photos and so that is super-effective. In the gallery, the pictures are a little bit different from one another, so I invite you maybe to go in and put them all under the same filter or to somehow have a cohesive feel to your photos that'll professionalize everything a bit for you. You have references which I think is great. I think testimonials might be a sexier word than references. References feels a little bit like a job try-out sort of thing that you might have on a resume. These are really testimonials for people that are enjoying your services.

Maybe those people that you've been in touch with that are your references, those people are your fans already, so maybe you can reach out to them and see if they have any ideas for other people in their lives that might also benefit from your services. Yeah, so I just gave it a little look here and I just wanted to give you that feedback. That's daybydaytraining.com for those of you that want to take a look at that.

Julifer's great. She's doing incredible work getting her personal training business started. I'm super-duper proud of you. I hope that this was helpful. For those of you that have questions about your business and would want to get things featured here on the podcast, you can send me an email at sixfigureyogi@gmail.com, and I would be happy to review those things for you on the podcast. I'm Adi Shakti, the Six Figure Yogi and I will see you next time.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely, and that would be not possible without you trusting and letting me in. Be sure to head over to sixfigureyogi.com, that's S-I-X-figureyogi.com, for your free online marketing and conscious business growth e-course. You've got this. I believe in you and I'll see you next time. Namaste.