7: Website Psychology #slay

What You Need to Know About Online Marketing to be a Successful Conscious Business Owner (a free crash course)

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What up? Namaste to my yogis, my sisters, my brothers, and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti, the Six Figure Yogi, and I have been sent to elevate and empower you. I bridge the gap between old school, big business secrets, and your new paradigm creation. Consider me your Hippie Business Strategist and your new best friend. Be sure to head over to sixfigureyogi.com, that's S-I-X figureyogi.com, for your free Online Marketing and Conscious Business Growth eCourse with yours truly. Grab your kombucha, turn down your Grateful Dead, and get ready to take notes.

Namaste and welcome, this is Adi Shakti, the Six Figure Yogi, and today we are going to talk a little bit about website psychology and how to maximize the use of your primary platform, which is your website to make sure that you are driving potential leads into your email lists. Also making sure that you're able to monetize the content on your website. I have some tips that I'd like to go through with you today.

The first one is to keep your call to action in the back of your mind all the time. With all the decisions that you're making on your website, you want to define exactly what it is that you want your client to do, and you want to make sure that you are not distracting them from that. For example, if you go over to the Six Figure Yogi website, sixfigureyogi.com, you'll notice that there is the opt-in for the Online Marketing and Conscious Business Growth eCourse. As of right now, that is exactly what I am wanting my clients to do, is to opt-in for that list. It's a super, super high-quality twenty video series that releases over the course of seven days with many lectures on a ton of different topics related to Online Marketing and Conscious Business Growth.

What I'm doing with that is I'm extending that gift and then my listeners and the people that are visiting me on my website really get the opportunity to get to know me quite well over the course of those twenty videos, to get to learn my teaching style and to see me, and for me really to have that meaningful connection. Then over time, I can continue to build that relationship with all of you. When you go to my website over and over and over again, you see that invitation to get the Online Marketing and Conscious Business Growth eCourse with me. You just don't want to have so much going on. A lot of times, I go to these websites and there's so much going on and it's not really clear for me as a consumer what exactly this person is looking to achieve or what it is that they want from me as a potential buyer.

You just want to get clear, and some websites, that is the purpose. They want to have so much content and just have it possible for people to click and click and click, and they're primary revenue is other people advertising on their platform, and so that's fine if that's their intention. If you're trying to sell out workshops or you're trying to sell out retreats or you're trying to provide services, or you have specific products that you're trying to sell, you want to make sure that you're clear about what it is that you're wanting people to do. For me, now my call to action is the opt-in, right. I'm working on building my list, on building my relationship with all of you. If you have something on the website that you're actually to get them to buy, then you want to make sure that you have minimal clicks.

This moves into kind of our next tip, which is the minimal clicks to buy or ease of buying. You don't want it to be super duper complicated for a potential buyer to show up to your website. Say I've been working with you for a while, I have a good relationship with you, and the time and the moment has finally come where I'm ready to enter my credit card information and buy your services or buy your products, or whatever it is. I'm showing up at your website to do so. You want to make sure that it's as easy as possible for me to do that. With my programs, we have barrier to entry, we have an application process. It's not actually possible to buy anything on our websites.

That's why we really emphasize getting people in through the email leads, but it is very, very clear how to move forward with the application process on my Passion Yoga School website, for example. Whatever it is that you're wanting, you just want to make it super clear and you want to make it super easy. Especially for those of you that are collecting payment information on your websites, you want to make it as slick and as professional as possible. There's a great deal of trust that comes with someone pulling out their credit card. You want to make sure that it's advertised that it's a secure server, that their payment information is safe with you, that you honor them, that you respect them, that your cancellation or your refund policy is clearly outlined. Take all of those things into consideration, as well, as you start to build your websites.

The third thing that I have here is the colors and the fonts. You want to define your brand and it's so much easier to do this from the very beginning as you're getting started with a project, rather than trying to implement it half way through. Picking a couple colors that you're going to be using for your Facebook things that you're creating. Maybe different filters that you're using on your photos every time that you post, or certain fonts, or maybe there's two fonts that you're using. I wouldn't go over two, definitely not more than three fonts within the course of your websites or the course of your promotional materials. You want to pick a couple, define them, and all of the colors they have that number that you can record, and then you can use that number across platforms to make sure that you have the exact same color every single time that you're creating something.

What I have is I have a couple different emails that I've emailed myself that are Adishakti Branding or Six Figure Yogi Branding, and I have the fonts that I'm using and the colors that I'm using. There's some images that I use a lot, so I just have a little email that I have that I can search for that has all of that information in there, so every time that I'm going in and creating another Facebook ad or I'm creating some sort of picture for a blog post, I'm able to make sure that I'm using the colors, that I'm using the fonts that I committed to, and it's going to make everything look much more professional, much sleeker, as people get to me and get to know my brand.

Namaste. This is Adi Shakti, the Six Figure Yogi and I am coming at you today with a very exciting message. Our application process for the 300 Hour Advanced Module here in Costa Rica is officially open. It's a five week format for those of you that already have your 200 Hour Yoga Certification, this is an advanced module. When you complete it, you'll be able to register as a 500 Hour Teacher. The following week, we have the Prenatal Course as well. You could, if you wanted, in about six weeks, do the 500 Hour Certification as well as the Prenatal Course.

The fifth week of the advanced module, we are doing a Soulful Strategic Business Mastermind, where I will be walking you through action steps in developing and shaping and continuing to grow your conscious business. It's going to be incredible. If you want the details, you need to email us at passionyogaschool@gmail.com. You can learn more about Passion Yoga School at passionyogaschool.com. Again, if you want those details, you do need to email us directly. We've had incredible interest in our program. It is competitive. We're expecting it to sell out here pretty soon. Please go ahead and reach out today if you want that information. Thank you so much, and now back to your training.

Welcome back. This is Adi Shakti, the Six Figure Yogi. The next tip that I have is the blogging. When we're blogging or when we're providing meaningful content on the context of our website, what I recommend is that you have one tab from the main page that pulls people into all of your content. What can happen is if you have too much going on, you have too much clicking, and too much opportunity to search super deeply into your website. Sometimes it can pull people away from the buying opportunities or it can pull people away from whatever it is that your specific call to action is.

If I were you, I would have all of the content, or most of the content, sitting on one primary page. Then for people that are really interested in looking through that, they can. The purpose of your content, though, more than anything is actually to drive traffic to your page, so that you're sharing that content on Facebook. You're sharing that content on Instagram. It's searchable, you have the keyword tags, and all of that in the blogging. We can talk more about that as well, but in the blogs, and so that you're using that content to send out bait to bring people back to your website. Those people that are already at your website, those are the ones that you want to get with a call to action. Those are the ones that you want to get moving forward with other ways to be involved with your company. You don't necessarily want them going through all of the content. I mean, it's important and it's going to build your relationship and it's great, but from a website psychology strategy perspective, the purpose of the content is to get people there to the website.

Now they're there, so then what do you do with them? How do you interact with them? You just don't want to have a ton of ways for people to get super buried and to get distracted from what it is exactly that you're wanting them to do, what it is that you're wanting to accomplish with your website. This is one that I got from Marie Forleo. It's just really simple. It's, "Clarity over cleverness." When you're creating the tabs on your page, when you are creating different things on the page, you just want to be clear. Sometimes we can get ... Because there's this fine line, right? We're trying to speak super specifically to our client avatar, and so we want to use creative language and we want to use the language of our client avatar to make sure that we're really harmonizing and relating and resonating with our potential client.

Sometimes we can take that a little bit too far to the extent that we're not being completely clear in what it is that we're asking from our client. Whenever there's a blurred line there, whenever you're not quite sure if something is super clear, sometimes it's better to ask someone outside of your project to offer fresh perspective. Sometimes it can be difficult to take a beginner's mind, especially when you've been working tirelessly on a single project. You can ask a friend or ask a partner, a loved one, or whatever, just run an idea by them to make sure that it is super crystal clear whatever it is that you're trying to define, especially when we're talking about call to action or opportunities to take your relationship to the next level. That's clarity over cleverness.

The next piece is that you want all of the relevant information around your pricing and dates and different things, this is most specifically related to services or to live events, retreats, things like that, but you want it all in one place. I've seen some website that have the dates on one tab, and the pricing on tab, and the accommodations on a different tab, and you have to dig as a potential client to find all of the information. That's not good. You want to make sure that it's all there, because what's going to happen is then you're going to start getting inquires and different things. It's going to take more of your time because all of that information is not available. Now that being said, that can also be a strategy. Sometimes I will throw out landing pages that have a lot of information, but not all of the information, and in order to get the rest of the information, you have to put your email in.

Then when you put email in, you get an automated email answering all the questions that you likely had about the program, but that's a strategy, right? I'm doing that on purpose. Sometimes what I see is that all of the information is spread out. It's all there on the website, but it's spread out and it's confusing and it's not clearly defined, and the fonts are different sizes and different colors, and there's just a lot going on. You just want to make sure you want to make it as easy for your client as possible, especially with the pieces that you're monetizing, especially with the pieces that are driving your business. You want to be super duper clear as you start to put that information together. Make it as simple as possible. Once you think it's as simple as possible, let it sit for a night. Wake up the next morning, have your cup of coffee or whatever it is, and make it more simple. You want it as clear as possible.

The next thing I have is high-quality. You want the photos, you want your logo, you want the quality of your content, the grammar, all of that on your website to be super duper clear. You don't want broken links. You don't want things to be confusing at all. It's super important before you are throwing things out and making them live, that you've double-checked and that everything is super smooth. Am I going to pay $5,000 to somebody for a retreat if the photos are super low quality, and there are spelling mistakes, and the information is spread all over the place, and there's 5,000 different colors going on, and four different fonts? I'm going to think that their attention to detail on their website is also going to translate over into their attention to detail in whatever it is that they're offering, right?

If you're going to be charging a high-ticket price, if you're wanting good money for your products and for your services, then you really ... It's super important that you create this brand, you create this package around that this is hyper-professional, hyper-high-quality. High-quality doesn't necessarily need to mean corporate-y, right? We have the Maha Shakti Center, we have this beautiful big-breasted woman in a very kind of sexy yoga pose, with her chakras illuminated, and the Maha Shakti font is very witchy, and it doesn't feel corporate by any stretch of the imagination, but it's clean and it's professional, but also hyper-targets and speaks super specifically to our idea client avatar. You just want to think about those sorts of things.

The last piece I have is social media. This is kind of similar to the blogging, and to the blogs and to the content on the page. You use social media as a tool to get clicks back into your website, but a lot of times what is see is I see people including their Facebook feed or including links back out to their social media on the website itself. It's not a strategy that I use, because Facebook is the most distracting platform on the planet. You can sit there for hours and hours and hours and dig and dig and dig. I spend a lot of time and I spend a lot of money getting people from social media to my website, and I don't necessarily want that to go the other way as well. Okay. There's different ideas around that. There's social proof, right? If somebody can go to your Facebook and they see that you have 10,000 likes or something like that, maybe they have more trust for your company, or whatever it is that you're trying to implement.

In general, once they're at your website, you want to move them towards your call to action. You want to move them down the buying process into deepening their connection with you through becoming a purchaser or signing up for your email list or whatever it is. Including those links for social media can be dangerous, and maybe you want to do that, and that's fine, but I know a lot of you guys out there, maybe you just have those links without thinking much about it, trying to prove that you're savvy or whatever it is, but do you really want people to go from your monetizeable website back to the most distracting platform on the planet, which is Facebook?

Just think about that. Six Figure Yogi, for example, there's none of that. At Maha Shakti, you can't get to our Facebook from our page, because I don't want you on Facebook, I want you on my website. If I have that bait, that "Oh, Facebook," link then I might lose you. You might become distracted and then you're no longer paying attention to what it is that I'm trying to communicate with you. Just be mindful of that. Those are some ideas.

Just to run through those again. You want to have a super clear call to action, and keep that in mind as you're developing all of your different pages including your blogs. You want to have call to actions at the bottom of your blogs. Keep your colors and fonts nice and tight, define those and stick to that. You want to keep the blogging and the content all on one page, so that people can get that information easily there. Clarity over cleverness, when you're developing your copy. All relevant information in one place, so you're not having pricing and location and all of these different things spread across your platform. Minimal clicks to buy, so you want to get to the buying as easy as possible. Get that button on the homepage, nice and big, easy for people to move that process with you. Keep the photo quality high. Watch your spelling, watch your grammar. Make sure that you're packing your service or packaging your product with the website in a super professional way. Lots of attention to detail. Then just ask yourself, "What your intention is with social media? Do you want those links on the website?" Maybe you do, maybe you don't, but just make a conscious decision on that.

I hope that those tips were helpful. I honor you guys. I know that you're out there working so hard. I'm right here with you. We have a lot going on, and I am so very thankful to have this platform to really talk about what it is that I love, which is supporting you guys and building lucrative, conscious businesses. If you have any questions in particular that you'd like me to feature here, please go ahead and send me an email at sixfigureyogi, that's S-I-X figureyogi@gmail.com, and I will get back to you on the podcast. Have a super happy day. I'm Adi Shakti, the Six Figure Yogi, and I will see you next time. Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely, and that would not be possible without you trusting and letting me in. Be sure to head over to sixfigureyogi.com, that's S-I-X figureyogi.com for your free Online Marketing and Conscious Business Growth eCourse. You've got this. I believe in you, and I'll see you next time. Namaste.