6: How I got started (Hint: They tried to burn me down!)


What You Need to Know About Online Marketing to be a Successful Conscious Business Owner (a free crash course)

The wellness industry is growing exponentially - thank goodness! However, it means that you need to have the skills to take your message and impact to the next level if you really want to make a living pursuing your passion. Not to worry! I AM HERE FOR YOU!

What up and namaste to my yogis, my sisters, my brothers and all my conscious entrepreneurs out there working to make their passion their pay check. I'm Adi Shakti, the Six Figure Yogi and I have been sent to elevate and empower you. I bridge the gap between old-school big business secrets and your new paradigm creation. Consider me your hippy business strategist and your new best friend. Be sure to head over to sixfigureyogi.com, that's S-I-X figureyogi.com, for your free online marketing and conscious business growth e-course with yours truly. Grab your kombucha, turn down your Grateful Dead and get ready to take notes.

Namaste and welcome. This is Adi Shakti, the Six Figure Yogi. I had a question in from Airon. Airon is a Peace Corps Volunteer in La Cruz, Guanacaste, here in Costa Rica. We've been working together. I'm hoping that she'll be able to take one of my courses this year so that we can get yoga as a part of her program in the Peace Corps on the Pacific side of the country. She wanted to know how exactly I got started, how I started financially with a small budget and how I was able to build over time. I wanted to talk a little bit about that today. I am an entrepreneur at the very core of my being. I really, really enjoy taking on new projects, learning new things, being challenged and having an idea and watching it come into manifestation.

My process through entrepreneurship is always shifting and I'm always maneuvering and changing with different projects and different things that I have going on. My first initiative, or my first initiative professionally, I actually attempted to start a yoga studio in Indianapolis. It was going to be called classical yoga and I had my logo and I had my teachers and I had my schedule and I had my intake forms and I had my mats and I had my blocks and I had everything ready to go. We were working on the build-out process and some Broad Ripple, for those of you from Indianapolis, some of the Broad Ripple Bridge kids as we call them affectionately burnt our studio while it was getting built out.

With that burning of the studio, the developers, the people that were working on the construction, there was a huge setback. They were starting to fix the roof and then the person that was working on the roof fell and hurt his back really badly and the roof collapsed. It was just like thing after thing after thing after thing and I had put a couple of thousand dollars, which was a ton of money for me at the time, into developing this so many hours, developing the website, developing the systems, all sorts of things that I had going on. It just came to the point where I realized that it wasn't what I was supposed to do. My husband and I were going to go for it and it just didn't work out.

How I built that business was by saving. With my job in the United States, I was making thirty thousand dollars a year which is not an awful salary but definitely not a huge salary and I was able to save a few hundred dollars a month over a period of time and I was able to collect and collect as I moved along to start to put this business together. What happened was it was taken from me or that was the idea that I had at the time was that it was taken but I now realize that it was a blessing. What I learned with that experience, it really began to shift my relationship with money because I had been working so hard to save all of this money, a hundred dollars here, a hundred dollars there to build this business and it was literally burnt to the ground.

From there, I decided that we weren't going to do that, but then we decided that we definitely wanted to go ahead and move to Costa Rica. I was working at the time on the side, I was working for Passion Yoga School as a facilitator and it came to the point where the woman that was running the program was taking on other projects and was looking for someone to purchase Passion, and so I decided to step up in that way. Our purchase price was very, very low and we had a great payment plan that allowed me to pay over a period of time, and basically I took over the name of Passion. I ended up revamping the entire program and the website and the format and pretty much everything else you can imagine, I changed.

At the end of the day really, I bought the Yoga Alliance status as well as the name of the program and I didn't have any sort of budget at this point to start this. At the same time, we were starting Costa Rica Travel Authority which is another company that I operate. What we did with that is we actually took out credit cards that we intended to pay back. There was a two-year, maybe eighteen-month period where we could charge money and then we were interest-free for the first eighteen months and so that was a huge part of getting Costa Rica Travel Authority established. We had that rolling and then I also had Passion rolling.

What I did is I started a landing page on Instapage. I think it was twenty-five dollars a month or something to host my landing page there. I started to collect names and information and started to study the crap out of online marketing and I began to shape up Passion Yoga School and put the program together and really decided what it was going to look like. Then I started collecting deposits for the Passion Yoga School. I really didn't know how it was going to come to be. I started negotiating with different places here, trying to figure out how I was going to make it work, and then before I knew it, I had sold out my first program.

I really did that by developing a sophisticated online platform, educating myself on online marketing and really doing the follow-up and the sales work necessary to close the students to begin to enjoy a lucrative business. Actually, initially, Costa Rica Travel Authority was the one that was really going to be paying the bills, which is where we do honeymoons and group packages for large groups here in Costa Rica. We still have that going on and we still enjoy clients and that goes on as well. Definitely our primary breadwinner is Passion Yoga School which was started on nothing, on a website and a dream basically. I put together this live event, built out the manual, put together the curriculum, hired teachers, all of that.

Then as I got more and more registrants, I could get more and more confident about how many expenses I was able to take on on this side. I did have the support of the credit cards and things like that with Costa Rica Travel Authority to get the insurance and all of those other sorts of things. Really, Passion was built on a very, very, very shoestring budget and Passion is the side now that's making six figures a year. I also have other ongoing projects and things that feed into that as well, but it is my primary project, and it's continuing to grow to this day. That's just a very brief summary, I guess, of what's going on with that and it's been an incredible joy.

When you step in as a facilitator, it can be really scary. When you're stepping in as an entrepreneur especially, it can be very, very scary to really step into your own power and to say, "Okay. This is my deal. I'm leading this. It's going to happen." It can be really, really intimidating and for me, it was just a practice every day of reminding myself that I was worthy of what I was going for and really aggressively pursuing it, really giving it shape in my mind, sitting down and writing it out and getting super, super clear about what it is that I was hoping to create. That was the birth of Passion.

Namaste. This is Adi Shakti, the Six Figure Yogi and I am coming at you today with a very exciting message. Our application process for the three-hundred hour advanced modules here in Costa Rica is officially open. It's a five-week format for those of you that already have your two hundred hour yoga certification. This is an advanced module. When you complete it, you'll be able to register as a five hundred hour teacher. The following week we have the prenatal course as well, so you could if you wanted, in about six weeks, do the five hundred hour certification as well as the prenatal course.

The fifth week of the advanced module, we are doing a soulful strategic business mastermind where I will be walking you through action steps in developing and shaping and continuing to grow your conscious business. It's going to be incredible. If you want the details, you need to email us at passionyogaschool@gmail.com. You can learn more about Passion Yoga School at passionyogaschool.com. Again, if you want those details, you do need to email us directly. We've had incredible interest in our program. It is competitive. We're expecting it to sell out here pretty soon so please go ahead and reach out today if you want that information. Thank you so much and now back to your boss training.

Now there's other ongoing projects, right. I have the Six Figure Yogi and we are working, my partner Erin and I are working on opening the Maha Shakti Center here in Puerto Viejo and our mission here is to raise collective consciousness through empowering the divine feminine. We do that through educational certifications, educational workshops and ongoing alternative therapy, healing sessions, trigger point massage, reiki, craniosacral, yoga, just to name a few of the different sorts of things that we're offering here. Now I'm in a position where I'm able to reach out to more facilitators, other leaders, other people like you that might be interested in getting involved in what we're creating here. That's our new project. You can check that out at mahashakticentercr.com.

We do take internships. We have eight-week internships with that new project and we trade accommodation for about four hours a day of work here on the Caribbean, in the jungle, and so we have that going on as well. It's a lot. I'm a person that I'm a go-getter and I really enjoy being challenged. I have no issue in putting in the hours that it takes and the energy that it takes to really see my dreams come all the way through. Getting started though, I didn't have a ton of money. I really didn't. We did the credit card thing and it really did help us and we were super, super responsible and organized and didn't pay a penny of interest on any of it, and we were really, really careful and had everything calendered and was really, really smart about how to do that.

Really, what was the foundation of my success as an entrepreneur was educating myself on online marketing, educating myself on how to most effectively communicate my message, and then from that place, moving through the fear of not being good enough or not being worthy and really stepping fully into my own power and to really trying and working to make these things happen for myself, asking for what I needed, reaching out to people when I needed ideas or mentorship, having the courage to hire people because there's a lot behind the scenes that people don't see or understand.

There's a lot of stress that can come in entrepreneurship. There'll be days and days when I don't see any money come in at all but then I see a lot come in over the course of a weekend and it's just the ebb and the flows. I have commitments to people that are expecting money regularly or that are expecting me to be there and to be supportive regularly when I don't always necessarily know what's going to be coming in on my end to stay true to those commitments. It can be heavy and it can be challenging. Entrepreneurship is not for everyone. For those of you that are listening in, I know that you really want this.

You want to live on your own schedule. You want the freedom lifestyle. You want to make good money for your family using your passion. I'm not going to sit here and tell you that it's easy because it's not. It takes a lot of hard work. It takes a lot of consistency. It takes a lot of moving through fear. It's a very, very spiritual practice of working through worthiness and listening to divine signs and figuring out the best way to move forward with different projects. For those of you that are listening, if you're hopping on the train or if you're already there, I just want you to know that I'm here for you and I understand and not every day comes this incredible, creative force, but you still have your responsibilities and you still have your things that you have to take care of. You need to think about all of that.

Is it something that you're ready for? I joke and I say that it's easy enough to find a job. You find one person that's going to pay you every single month or every single week or whatever it is. That's easy enough. As an entrepreneur, you're having to talk new people into paying you every single day and most of them are going to tell you, "No." That's really what it takes to build a business. If you're not willing to deal with rejection, if you're not willing to deal with uncertainty, if you're not in a place where you're really, really hungry and super-duper passionate and really wanting this for yourself, then I don't recommend entrepreneurship for you. For those of you that are in it, I am here to help you. I will keep the podcasts coming.

If you have any questions at all, just like Erin did this last question, you can shoot me an email at sixfigureyogi, that's S-I-X figureyogi@gmail.com, and I will host your questions on the podcast. I am so very thankful for all of you and listening in and for your commitment to growing your business, for your commitment to pursuing your passion and making the world a better place. I'm Adi Shakti, the Six Figure Yogi and I will see you next time. Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely, and that would be not possible without you trusting and letting me in. Be sure to head over to sixfigureyogi.com, that's S-I-X figureyogi.com, for your free online marketing and conscious business growth e-course. You've got this. I believe in you and I'll see you next time. Namaste.