18: How to build a Free Offer or eCourse (Logistics, systems, and all)

What up and namaste to my yogis, my sisters, my brothers and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti the Six Figure Yogi and I've been sent to elevate and empower you. I bridge the gap between old school big business secrets and your new paradigm creation. Consider me your hippie business strategist and your new best friend. Be sure to head over to Six Figure Yogi dot com, that's S-I-X Figure Yogi dot com for your free Online Marketing and Conscious Business Growth eCourse with yours truly. Grab your kombucha, turn down your Grateful Dead and get ready to take notes.

Namaste and welcome, this is Adi Shakti the Six Figure Yogi and today I want to talk a little bit about online courses or online offerings and what the logistics look like to get that offering out in to the world. I want to start with something that's very, very simple, but I think it's a phenomenal place for most conscious entrepreneurs to start and that's with either a PDF or some sort of audio recording where it's just one document, one file that you're offering in exchange for signing up for your email list. We'll start with that and then we'll get a little bit fancier as we move along.

Say you have a PDF, we have a orgasm PDF that we just launched. It's the Four Divinely Feminine Orgasms, The Technique and Theory and How It Relates To Conscious Birth. So, we have this PDF and the way that we are getting people to sign up for it is through paid advertising on Facebook and so we're announcing that this PDF is available. Maybe it comes through paid advertising or maybe you just have it on your home page, whatever it is, but you want to make sure you're taking them to some sort of landing page or some sort of place where they're entering their email in to get that free gift. So you have the free gift and then you're creating some way that they're entering their email in order to get access to that free gift.

When they enter their email, that's when you're setting up your online marketing automation. Maybe you're using MailChimp, here we use get Get Drip. Lots of great different online marketing automation softwares so they're entering their email and then you're automatically sending them an email with a link to the free gift. We use Google Drive as the place where our documents actually sit and then we share the shareable link through that email so that people can access and download their free gift. That's something that's worked well for us. That's kind of just the general outline of how you can start to offer these free gifts out in to the world.

 Of course, from that free gift, you want to drop them in to some sort of general content series or you're tagging them for the type of gift they opted in for. For example, we have people that are interested in business support, we have people who are interested in yoga teacher trainings and so depending on the sort of gift that they opt in for, we're able to tag them accordingly. For our Divinely Feminine Orgasm eBook for example, they get tagged as being interested in women's health and so as we continue to develop our women's health offerings here in Costa Rica, they will get information about that. There's different tagging options and different things that you have with your online marketing provider. So you want to make sure that you're getting that down.

That's just the process of getting a gift out and in to the world. If you just have one document or one PDF, one audio file, you can just have it sit on your Google Drive and then you're sending that link out. Super, super easy to insert that in to your marketing campaign. So that's kind of a step one. We test and try different sorts of gifts via our paid advertising, we're trying them on our home page just to kind of see what it is that people are really clicking on, what people are really interested in, what people are engaging with and what I have found is that for me it's really important that the offering on my home page in particular, are super high value.

If somebody's visiting my website for the first time, I want to be able to really offer them a special gift that is going to really introduce myself, that it's going to introduce my teaching style, that it's going to introduce my world view, my theory, my heart, my soul. I want all of that packed in to those free gifts and so I have two currently running. One on the Six Figure Yogi website which is that Online Marketing and Conscious Business Growth eCourse which is a series of 21 videos over the course of 7 days plus other add on bonuses and things that show up throughout the email series. Then on the Passion Yoga School page I have the eRetreat which is 7 full length yoga videos, 7 full length lectures and then also a PDF recipe outline for the week that balances the chakras, that's all vegan so that people can restore their health with that as well. So they're two substantial online courses that are really providing value for people that might be interested. I'm going to talk a little bit about how to put those together after the break.

Namaste, this is Adi Shakti the Six Figure Yogi and I'm so excited to announce today that the Empowered Goddess A Modern Business Seminar for the Awakened Woman is now open. We will be covering how to make more money and amplify your spiritual impact. This program is for you if your wild soul burns to serve. You're ready to increase your impact and expand your reach, you're fiercely committed to fine tuning your business, you want a proven professional framework designed to attract more of your ideal client or you offer a service out in to the world and are ready to cut through the mysteries of online marketing, branding, the art of paid advertising and traffic generation. We're going to have a phenomenal group of women here in Puerto Viejo in March of 2017. If you'd like more details on that, go ahead and visit the website at Six Figure Yogi dot com and click on the Empowered Goddess seminar. Thank you so very much and I'll look forward to seeing you down in sunny Costa Rica.

Namaste and welcome back. This is Adi Shakti,the Six Figure Yogi. I just want to go now in to the details of some of these more advanced courses that I have. I have two different programs. I have my Six Figure Yogi Online Marketing and Conscious Business Growth eCourse and then I have my Passion Yoga School eRetreat. I just kind of want to walk through the format and what's needed for both of those. For the Six Figure Yogi lead magnet or that Online Marketing and Conscious Business Growth eCourse, it's 21 videos and I worked with a local videographer and prepared all the content and got those videos and uploaded them to Vimeo. That was kind of the first step there was uploading the videos to Vimeo.

Then I went to my online marketing software which I use Get Drip, and I created the 7 days of copy or the written emails. I'm going in and I'm writing each one, I'm including it with my branding, with my message. I'm really sharing what I'm passionate about, I'm weaving in my personality, my sense of humor, what's important to me in to those emails and then with each one of those emails is included a link and when they click that link it is then taking them to a hidden page on my Six Figure Yogi dot com website. When I say hidden page, I just mean that you wouldn't be able to find that link just clicking around on my website. You actually have to have the link to go there. Then all three videos have been uploaded from Vimeo to that page and then you're able to watch those three videos. That's the series for seven days. You're seeing this. Again, that's connecting in with my first, they're sending their email via the homepage on my website, that's triggering my online marketing system that's sending out these seven emails and then I'm using Vimeo to upload these to Square Space and those links are going right back to Square Space so that people can get access to that content. That's the Online Marketing and Conscious Business Growth eCourse format.

For Passion Yoga School I have the eRetreat so that is a series of 7 full length yoga videos, 7 full length audio yoga teacher training quality lectures, a PDF that has a recipe outline for 7 days breakfast, lunch and dinner, vegan, chakra balancing, organic, gluten free, soy free, all that beautiful stuff that's important to me and to my community. That is a different format though. I have that through Gum Road. Gum Road is a really popular place for people to have their online courses sitting and so what happens is people actually opt in for the course, they're going through the online marketing system similar to what they do for the Six Figure Yogi course, but then they're getting one email that giving them a link to Gum Road, a code that they're using to enter in so that they're then getting access to the whole course all at once. It's a little bit different. It doesn't have that connection back in to my website in the same way that the other format does. I think it's just helpful to know those two formats. Then they have access for life. They can watch the classes, they can get to know my style and decide that if I'm a teacher that would be good for them if they're interested in deepening their study here with me in Costa Rica.

Those are those two formats for online courses. There are tons of other ways that you can put together great online courses, but that's what I use. I just wanted to kind of offer the behind the scenes and the different systems that are involved to make those programs successful. Thank you so much listening and if you have any questions at all feel free to email me directly at  Six Figure Yogi, that's S-I-X Figure Yogi at gmail dot com and I'd be happy to host your questions on the podcast. Again I'm Adi Shakti the Six Figure Yogi and I will see you next time.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely and that would not be possible without you trusting and letting me in. Be sure to head over to Six Figure Yogi, that's S-I-X Figure Yogi dot com for your free Online Marketing and Conscious Business Growth eCourse. You've got this. I believe in you and I'll see you next time. Namaste.