What up and namaste to my yogis, my sisters, my brothers, and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti, the six figure yogi, and I've been sent to elevate and empower you. I bridge the gap between old school big business secrets and your new paradigm creation. Consider me your hippie business strategist and your new best friend. Be sure to head over to SixFigureYogi.com. That's SixFigureYogi.com for your free online marketing conscious business growth e-course with yours truly. Grab your kombucha, turn down your Grateful Dead, and get ready to take notes.
Namaste and welcome. This is Adi Shakti, the six figure yogi. I want to dive into something that I know I've been working with and struggling with in my own business, and that is taking the time to look at things from a macro or a wider perspective. As entrepreneurs, we are constantly in the business of looking at all of the fine details around every single component of our business. Sometimes we can get so wrapped up in these details that we're not actually paying attention to the bigger picture. When we're not looking at the bigger picture, this can create a lot of unnecessary stress. It can also decrease our profits because rather than focusing on the customer experience and really seeing how things are flowing from an outside perspective, people become confused and frustrated and are unable to really engage with us in a meaningful way.
Today I want to talk about different components of our business that I think are especially helpful to look at from a larger perspective and how you can start to commit to bringing awareness to this. One of my favorite business leaders talked about how it's important to take a day of the week where you're actually working on the business. Almost always we're working in the business. We're thinking about answering emails, we're working with our clients, we're dealing with banking issues. We're doing all of these things where we're actually in the business, but what I am encouraging you to do here is to take a day a week where you're working on it, where you are stepping into the eyes of your customer or of your ideal client avatar, your ideal person that's supporting you, and you're seeing the bigger picture of what's going on and you're adjusting things to make sure that their experience runs even more smoothly.
The first thing that I think is important that we look at is the branding of the company. We get so obsessed with copy and we get so obsessed with all of these smaller pieces of the puzzle, but we really need to take a step back and think about what is the heart of the message that we are trying to communicate to our potential clients, and is that message infused in everything that we're doing?
Taking a look back on the website, go to your homepage, go to your about page, go to the page that's detailing your pricing and your products and make sure that every single word, every single image in infused with this feeling that you want to invoke in your following. The emails that you're sending, everything that you're sending here is containing a similar branding message. You're using similar colors, similar fonts across social media. You're really, really committing to consistent branding message. If we become too obsessed with all of the details of this branding, it can start to become less cohesive. It's important that you're taking a look back, you're closing your eyes, you're taking a few deep breaths and then you're looking at the images and you're looking at the things that you're putting out into the online space and making sure that those are in line. That's the branding.
The second thing that you want to really think about from more of a macro perspective is tapping into the ease of use or the ease of your customer experience. How clear is it to your customer the steps they need to take in order to collaborate with you? How easy is it for them to get the information that they need from your website? Sometimes when we are building our websites and we're the ones thinking about and connecting all of these pieces, we become so obsessed with the details again that we're not really able to see the more holistic perspective. Having a friend or family member sit down on your website and just watching them, asking if it's okay to watch them as they navigate. Where are they naturally drawn to click? Where is it that they are getting roadblocks? Where is it that they have questions? What things are not so clear to them? You're looking at the ease of use of customer experience and making sure that it is super crystal clear and super effectively communicated what it is that you are expecting your client to do.
For example, at PassionYogaSchool.com, I have a free online e-retreat that I offer as a gift, and so that is one path that people can take if they're just trying to get to know me. If they're ready to sign up for one of my courses, there's the apply now button over and over and over again all throughout the website so that they are able to check in with that and then get access to the application so that they can begin the process of coming down to Costa Rica. Really, really connecting in with the ease of the customer experience. When is it that you intervene where you're actually sending them a personal email? How is the flow of your online marketing automation? Is it super clear what it is that you're expecting from your clients? Again, taking that step back and maybe even asking someone else that you know, love, and trust to sit down and navigate through your customer experience just to see where the blocks and where the hiccups may be and why people aren't doing business with you.
Thank you so much for listening in. This is Adi Shakti, the six figure yogi. Our summer programs, our June and July programs as of yesterday have sold out. We are still accepting students for our October 2016 program. It's a 200 hour yoga teacher training and self-empowerment course. If you're interested in diving into the roots of why you are the way that you are and really deciding on how it is that you want to move forward, developing awareness, developing consciousness, being in a container of love to really work through these things, at the same time learning the practices of yoga, please go over to PassionYogaSchool.com and give us a visit. We have a few more spaces left for October. If you are interested in moving forward with us for this fall, now is the time to get your applications in. Thank you so much, and now back to your boss training.
The third thing that you want to think about here are your very specific marketing goals. Maybe you have particular products that you're trying to get rid of. Maybe you have a particular event that you're trying to sell out. I know in my business at any given time, I have about somewhere between four and six different events or different things that I'm currently marketing and promoting. I sat down with Erin, who's my right hand, more like my lung, if I'm completely honest. We sat down this week and were looking at each one of our upcoming programs and really saying, okay, how many is it that we have in each one of these events? How many is it that we want? What is our goal? We're really sitting down and visualizing and making sure that we're super specific about what our upcoming goals are, and then on the marketing and advertising side on my end, I'm then able to make sure that I'm developing a super clear strategy for those individual events.
Sometimes I know I get into this fog where I feel like I'm spinning and I'm spinning and I'm promoting everything. It's a little scattered. It's not super focused. That comes from just being so busy. Actually sitting down with my team and saying, okay, here's our goals, here's what it is that we need to manifest, and then working backwards from there on the advertising, on the content marketing, on all of these things that I need to do to make sure that I'm able to meet those goals. Instead of getting so focused on just the advertising, on just the content that I'm creating on all of those pieces, I'm making sure that I'm super clear in the why and super clear in the strategy of what it is that I'm doing and which programs it is that I'm trying to sell specifically. Again, looking at those marketing goals as our second point of reference there.
The last thing, and this is another thing in my business, recently I'm in the middle of a program now, so I usually don't see a whole lot of money come in while I'm in program just because my admissions team is also a part of my faculty and just our energy and focus isn't on recruitment during program, and so what can happen is I can get a little bit stressed because the flow isn't there in the same way that it's usually there throughout the rest of my year. For me, taking a step back and looking at my financial ebb and flow of last year and understanding the peaks and valleys and understanding this more macro perspective of my finances and having faith that yes, it will return, but sometimes we kind of get into this place of a plateau as entrepreneurs and it can get a little bit scary, especially if you're in your first year. I'm just in my second year, but without having seen that full cycle of hyper abundance and then maybe periods of some stagnation.
I know for me specifically, in my business, I have my programs and of course during my programs I'm paying out way more. I'm paying out my teachers, I'm paying out the rent of the facility, I'm paying out all of these different things that go into building the programs that I have, and at the same time while I'm paying out, I'm also not putting all of my attention or intention, both of them, into getting that money back in. I kind of get in this place where I stress myself out a bit. Again, taking that step back, recognizing that the nature of being an entrepreneur is that sometimes there's a lot coming in. Sometimes there's not as much coming in. Looking at my numbers from last year and just trusting and knowing that it will cycle back and that everything is good.
Again, I'd like to just kind of run through that. Again, the tip here that I have for you is to designate one day a week where you are working on your business, where you are seeing your business as a whole. You're really committing to taking a step back and trying to develop fresh eyes instead of obsessing over all of the small details that are inevitably there for you to stress over in your business.
Take a look at your branding. Just look through your social media, look through your website, look through your online marketing automation, your automated email series, your receipts, whatever it is that you're sending out and communicating with your clients, look at it and make sure that it's consistent. There's almost always ways that you can tighten it up a little bit, rewrite some copy, do something to really make sure that again, the feeling of your company and what it is that you're trying to communicate is infused in every single point of communication that you have with your clients.
The next is the ease of user experience. Walking through the stages, going through your website, making sure that it's super clear how to make a purchasing decision with your company, if that's what you're working to do. Then the third thing, your marketing goals, getting super specific about which services or products it is that you are trying to get off of your shelves or which events you're trying to get full, and then from that place of getting super specific around those goals, taking a step back and being able to point your advertising and your marketing efforts to making sure that you're able to manifest those goals.
The fourth thing is this financial ebb and flow. If you're getting stressed about money or if you're in the state where you're super abundant ... I get into this place where I'm making a lot of money and then I start spending a lot of money. For me, it's this game of being smart about the ebb and flow, both during stages of abundance and during stages of not as much coming in, and just taking a look back and understanding how months shift and where you might be in your annual cycle and just taking comfort in knowing that it's always, always changing.
I hope that that was helpful for you. Again, this is committing to taking a look at the macro of the business. Instead of focusing on all these micro details, really take the time, super important to take a step back and to see things as much as you can from a third party perspective and really see how you can get into the business and make it better.
I'm Adi Shakti, the six figure yogi. I'm so incredibly thankful for you taking the time to listen to this podcast. I'm so happy to answer your specific questions about your business. If you'd like, you can send me an email at SixFigureYogi@gmail.com. That's SixFigureYoga@gmail.com. I will answer your questions on the podcast. Thank you so much. Have a wonderful day, and I will see you next time.
Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely and that would not be possible without you trusting and letting me in. Be sure to head over to SixFigureYogi.com. That's SixFigureYogi.com for your free online marketing and conscious business growth e-course. You've got this. I believe in you and I'll see you next time. Namaste.