3: Social Schmocial - are you still 'Facebook and praying?'

This one is juicy! Listen in above, or check the transcript below. 

What You Need to Know About Online Marketing to be a Successful Conscious Business Owner (a free crash course)

The wellness industry is growing exponentially - thank goodness! However, it means that you need to have the skills to take your message and impact to the next level if you really want to make a living pursuing your passion. Not to worry! I AM HERE FOR YOU!

What up and namaste to my yogis, my sisters, my brothers and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti, the six figure yogi and I've been sent to elevate and empower you. I bridge the gap between old school big business secrets and your new paradigm creation. Consider me your hippy hippie business strategist and your new best friend. Grab your kombucha, turn down your Grateful Dead and get ready to take notes.

Namaste this is Adi Shakti, your six figure yogi. This is episode three. Today we are covering social media. First I want to give a huge shutout to Julie Hickey. She is one of my consultation clients here in Costa Rica. Her website is live and she is rolling with her Thai massage and reiki courses here. I'm so incredibly proud of her and really stepping into her own power. You can check her over rout over at onelovecostarica.com. We are getting her set up. I just wanted to give a shutout to Julie. I'm so proud of you Julie. Please keep up the incredible work.

Social media. There's a few things that I wanted to go over today that I think are important for conscious entrepreneurs to understand. The first thing is that as a conscious entrepreneur, you do not own Facebook, unless this is Mark Zukerberg listening in which I doubt, but hey Mark if it is. For most of us out there, we do not own Facebook, we do not own Instagram, we do not own Twitter, we don't own these huge platforms.

Maybe we have a lot of engagement, we have a lot of likes, we have a lot of followers on these different platforms, but we don't own those relationships. What happens is these social media companies change very, very quickly all the time, which I know all of you out there listening are aware of that. Their policy change and the way that we can relate to our followers changes.

For example, Facebook, it used to be that when you shared a thought on your wall or you were sharing information or announcements with your community on your Facebook admin pages, most people in your community would see those announcements. Now, it's shifted so that you actually have to pay to reach the significant majority of your following if you want to get that message out to even after they've already liked you for example.

The game is always changing and you just don't have control over that relationship. What I am hinting at here is that Facebook or Instagram is that Facebook or Instagram or all of these social media platforms are the first impression of your company. They are the first step for a lot of us in developing our relationship with a potential client. The whole purpose and the whole reason behind using social media is so that we can get these potential clients, these potential students back to our website so that we can capture their email and begin to continue our online marketing journey with them via email.

When I send an email, I know that that I'm hitting all of my subscribers. Some of it might go into their spam or not everyone is guaranteed to open those emails. With every single email that I send, at least I own that list. I own my email list. I have the rights to use it as I would like. People have given me permission to reach out to them in that way. It's a much, much, much more powerful and personal way of connecting with people.

When you think about Facebook or you think about Instagram, it's one of the most distracting places that a person can be. When they get on their Facebook, there's literally endless companies, different people that they can check up on. There's so much going on for them there. In general people are not subscribed to as many email lists as they are engaged with other companies or other things on social media for example.

Getting into their inbox is a much more intimate place and it's much more likely that you are actually going to be able to capture their attention. You just want to make sure as a conscious entrepreneur that you are doing everything that you can on your social media platforms to get those potential clients back to the website. That's a good place to start and we'll take our quick commercial break with that.

Welcome back. This is Adi Shakti, the six figure yogi. As we develop our content that we are posting onto our social media, it's important to keep a couple of things in mind. We do want to keep everything brand consistent, if we can use some more colors, using our logo on our photos, different sorts of things. Engagements do go up if the post feels more personal. The more you can really heart center your message and really share your authentic human experience, the more meaningfully you are going to be able to connect with your potential client.

Your social media should really be a platform and a place for you to begin to share the content that you are building. For you to share your videos, for you to share your blogs. A lot of times what I see ... We need to remember that everyone out there creating content is doing so to share their heart, but they are also doing that to drive traffic via search engine optimization and offering this content back to their website so that they can then develop a relationship with a potential client.

What I see a lot of conscious entrepreneurs doing is A, either posting pictures that they do not own, then they can get sued for. My previous employer we had that come up. Make sure you own the pictures that you are posting first of all. Second of all sharing other people's content that is not theirs, which is fine. If an article or something really resonates with you and you want to share with your community, that's okay.

Just be mindful that when that person in your community clicks on that link, they then get sucked into that website which may distract them from whatever your call to action is. If that's to give them your email address or to sign up for a certain webinar or whatever it is that you are trying to get the client to do and that's okay, there's no problem with that.

I just really encourage my team specifically as they are working through deciding what they are going to be posting on social media. I have plenty of content. I have plenty of videos. I have plenty of blogs. I have plenty of things that we can post to bring things back to our website, but what's most important to me is that my assistants that are working on these things are not posting articles from other yoga teachers training for example, because what's happening then is I'm basically putting my competitor on my social media platform, gifting them on my platform. Then I'm potentially losing that client to their website. They get sucked into their website.

Maybe they start to head down that buying path. You just want to make sure ... Spread the love. There's no issue in sharing other people's information, that's great. You just want to make sure that you are doing it with awareness, that you are aware of what it is that you are sharing on your platforms and that you are being mindful and clear about what your strategy is to get people back to the website. Again, I hope that I've been clear here. I just want to walkthrough what we've learnt.

Social media is step one for most of us for getting people to find out about us. It's a super, super powerful platform. Just to remember that we do not own it. What we want is we want to get people from our social media platforms back into our website so that we can capture their email addresses and that lists we do own. We do have some control over what we can do with that email list.

With our social media, we want to keep it professional and we want to make sure that we are being mindful of the sorts of things, of the messaging that we are representing with our client or the content that we are representing with our clients. All with the intention of bringing them back to our content, bringing them back to our website so that they can be on our website, be focused on whatever our vision, our mission is and hopefully start to engage with us and to start to head down the buying path.

I think that's a great summary. We'll go more into subtleties. We'll talk about different trends with different social media. As we develop in this podcast we'll talk about how to get paid ads on Facebook, how to do all those different sorts of things. I think as an overall summary, I feel good about what we've gone over today. Yeah, I just want to thank you guys all so much.

I know that stepping into conscious entrepreneurship, pursuing your own business, a lot of people maybe don't understand what it is that you are trying to create for yourself. I just want you to know that you are not alone. You have everything that you will need within you to make this happen. I really, really I'm hopeful that all of these mini lessons and these podcasts have these action steps, have these takeaways that you can start to implement in your business today.

I just encourage you today, you can look at your social media platforms and notice how you can start to use that platform as a tool for getting people back into your website. Also for those of you, if you are looking to make professional profile pictures or you are looking to make professional event cover photos and all those sorts of things, Canva, if you are not already using Canva I really recommend that you check them out, that's C-A-N-V-A.

It's a great resource for entrepreneurs out there working to create some professional looking graphic designs for super-duper cheap. Check that out as well as your action steps. I'm here for you. I get you. I hear the beat of your heart. I know we are cut from the same piece of cloth. You guys want this so bad and we can make this happen together. I'm Adi Shakti, the six figure yogi. I will see you next time, namaste.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely. That would not be possible without you trusting and letting me in. Be sure to head over to sixfigureyogi.com, that's S-I-X figureyogi.com for your free online marketing and conscious business growth e-course. You've got this. I believe in you and I will see you next time. Namaste.