You can listen in above, or check the transcription below!
What up and namaste to my yogis, my sisters, my brothers and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti, the Six Figure Yogi, and I have been sent to elevate and empower you. I bridge the gap between old school, big business secrets and your new paradigm creation. Consider me your hippie business strategist and your new best friend.
Be sure to head over to sixfigureyogi.com. That's sixfigureyogi.com for your free online marketing and conscious business growth e-course with yours truly. Grab your kombucha, turn down your Grateful Dead and get ready to take notes.
Namaste and welcome. This is Adi Shakti, the Six Figure Yogi, and this is episode one of our new podcast. Today, I want to go over the difference between advertising and marketing. A lot of what we're going to be covering here on this podcast is online marketing. I think it's important that we understand exactly what that is, and from that foundation, we can start to go into the subtleties of how we can effectively build a platform that will be profitable and allow us to impact and touch the lives of more of our ideal clients.
Advertising. What advertising is is the attempt to get your message out in front of a lot of people, and we do that through a lot of different mediums. We can do that through Facebook advertisements, for example. We can do that through Google ads. We can do that through print media. All different sorts of ways that we can get our initial message out and to our potential clients.
From that place, once the client or the potential client is aware of us and is aware of what it is we offer the world, there's a process from the time that they find out about us until the time that they are actually ready to become buyers. That journey is their marketing journey. What we want to start to develop as conscious entrepreneurs is a path from the time that a client initially finds out about us, to the time that they're actually ready to buy. It's important that we understand that most people that come to us initially aren't going to be ready to buy right away. We don't want to go for it on the first date. We want to court the prospect, and we want to give them the opportunity to know, like and trust us, so that once they are ready to make a purchasing decision, that we're the company or we're the organization that they decide to go with.
We do that through offering content, through offering different mediums for strengthening our bond and strengthening our relationship with the potential client. For example, the journey that I have for people that are interested in my yoga teacher trainings here in Costa Rica, for example, is maybe they see an ad of mine on Facebook and that ad may be advertising my free chakra course. I have a seven day online video series on the chakras, where I demystify the chakras. I talk about the different energy centers and what an overactive versus underactive center may look like, and different yoga practices that you can do to start to balance those. If you like that, you can go to passionyogaschool.com and grab that.
With the chakra course, what I'm doing is I'm introducing them to my yoga teacher training program, but I'm doing it through education. I'm not asking initially for them to enroll. That's not my initial step as I'm developing my relationship with them. I want them to get to know me first. Through the videos and through understanding my teaching style, through understanding my communication style, through getting to see me on video, they're really starting to have a connection with me and feel like they can trust me. From the chakra videos, there's different links and different emails and things, and I can track this through my online system, so as they're ready, as they're engaging more with my content, they're clicking more on my emails. They're opening more of my videos. They're responding to my emails, I'm able to see who it is, the cream of the crop. Those people that are really, really interested and engaged in what it is that we're doing. Those are the people then that my team and I focus on to start to lead nurture them and to start to move them towards and down the buying path.
From there, it goes to the application process. From there, maybe a phone call. From that place, then they're ready to buy. If the stars align and it's good with their schedule and what we're offering matches what it is that they're looking for in there life right now. It's important because a lot of times what I see conscious entrepreneurs doing is they're throwing out their message on Facebook. They're saying that they have this event, or they have this retreat, or they have this course and they're throwing that information out there without any sort of marketing or any sort of lead nurturing process on the back end. It's important that as you start to develop your strategy, fulfilling your programs or you start to develop your strategy for getting more clients, whether it's coaching clients or I know a lot of you are out there doing all kinds of different things ...
You can't just expect someone to find out about you and then become a purchaser. There is a path and a process that those people need to take, because they have so many options and we live in the age of the internet. We live in the age of consumer education and people are going to do their research. In a world with so many options, it's important that you stand out from the crowd and that you're offering, offering, offering value.
I'd say about 95% of the emails I put out, for example, are content. They are podcasts that I've done through Vibration Rising Radio, which is another platform that I have here on iTunes. They are podcasts. They are educational videos. I have the Behind the Asana video series, where people can learn about different things other than asana. They're learning about breathing practices, they're learning about different things in the practice of yoga, or they are text emails maybe. Blogs about the philosophy of yoga. I'm offering different information, I'm offering out and then I'm building that reciprocity trigger as well, where people are receiving and once they receive, they're much more likely to feel inclined to give.
I just invite you all as conscious entrepreneurs to begin to start to understand that process, to understand that advertising is not our end all, be all. It is the first step of an extended relationship, so we'll take just a quick commercial break here.
Namaste, conscious entrepreneurs. It's Adi Shakti. Just a reminder to head over to sixfigureyogi.com. That's sixfigureyogi.com for your free online marketing and conscious business growth e-course. We also have a live mastermind retreat here in Costa Rica with me coming up, and when you become an insider at our website, you'll be the first to know all of the juicy details. Now, back to your boss training.
Namaste, and welcome back. This is Adi Shakti, the Six Figure Yogi, and this is episode one. What we've been covering here is the marketing journey.
Now we have an understanding that advertising is the efforts of actually getting your initial message or getting your brand out there and marketing is the journey from that initial introduction to your vision to the moment of purchase. It requires a lot of attention and care. For action steps, I really want to be able to focus on action steps in this podcast. I want to offer you the education, but I want you to walk away with things that you can start to implement in your business today.
What I recommend is for you to start to think about your ideal client and we'll have lots of different podcasts on this particular topic as well, but who is your ideal client and what is it that you could offer them, what sort of content, what sort of education ... What is it that you could offer them for free to begin to build your relationship with that ideal client? In my particular business, I'm a yoga instructor. I lead yoga teacher training, so as I, mentioned earlier, do the educational videos and educational emails on the practice of yoga. Maybe you are a coach and you want to start to provide some PDF templates on how people can start to move in the direction of living a more intentional life, or maybe you're a Reiki practitioner and you want to create an educational video on what Reiki is exactly. Whatever your art is, just think about how you can start to create online content, via videos, via PDFs, via podcasts, via recordings. Whatever it is that you can begin to create to offer out into your community.
We'll go way more into detail about how to release that content, where to release that content. The subtleties of creating that content and different things that we want to include within it, but just start to think about that. Start to brainstorm things that you can offer out into the world so that you're prospective clients can begin to know, like and trust you and be in a place where they are willing to move into having a relationship with you. Just take a moment. You can sit down and brainstorm. Just take a pen to a piece of paper and just start to think of all different sorts of ideas, different topics of things that you could cover. Just start to really begin to manifest this piece of your business, because it's super duper important.
People have so many options and people aren't willing just to go to a website, see some services and a price and pull out their credit card anymore. That's not the climate of what's happening in business. You really need to offer a lot first before you can expect anything at all in return.
I encourage you as a conscious entrepreneur to start to recognize that in your business, and start to think about, what is it that you can offer and then, of course, begin to move into creating that content as well. We'll talk more about all of this as we move along.
Thank you so much for your time and your energy. I know that there's a million ways that you can spend your energy and you're here with me. You're working on yourself and you're working on your business and I honor that. You're doing incredible work. It takes a lot of courage to step out into the world in this way, and I am here for you.
Thank you so much. Again, I'm Adi Shakti, the Six Figure Yogi, and I will see you next time. Namaste.
Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely and that would not be possible without you trusting and letting me in. Be sure to head over to SixFigureYogi.com. That's sixfigureyogi.com for your free online marketing and conscious business growth e-course. You've got this. I believe in you and I'll see you next time. Namaste.