20: 5 Administrative Commitments - Setting Yourself Up for Success

What up and Namaste to my yogis, my sisters, my brothers, and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti, the six figure yogi, and I have been sent to elevate and empower you. I bridge the gap between old school big business secrets and your new paradigm creation. Consider me your hippie business strategist and your new best friend. Be sure to head over to sixfigureyogi.com. That's s-i-x-figureyogi.com for your free online marketing and conscious business growth eCourse with yours truly. Grab your Kombucha, turn down your Grateful Dead, and get ready to take notes.

Namaste and welcome. This is Adi Shakti, the six figure yogi. I want to give away a big secret today. I want to talk about the five administrative commitments of my team and what we hold each other accountable to and what we emphasize on a day-to-day basis to make sure that we're able to stay focused, stay effective, and really remain accountable to each other. We have five administrative commitments. The first one that we have is a zero inbox policy. In my email inbox and the inbox of my team we all have the expectation that there are zero emails in the inbox at the end of the working day. The reason that we do that is because it can be really easy for emails to go answered, or questions to go unanswered if we just allow this piling, and piling, and piling of emails into the inbox, and so we have a zero inbox policy.

That being said, of course things are in the inbox that maybe can't necessarily get handled that particular day, but then we're taking that task and we're putting it in the calendar for when it is that we do need to follow up, or when it is that we are able to get that task done. We also have a task management system that we use. It's called Asana. It's a free service. It's A-s-a-n-a, which is also the yoga posture. It's kind of a crazy coincidence. It's a really effective way I can add tasks to my team members. I can add tasks to their Asana platform and then once they finish a task they check it off and then I get a notification that it's done and we can kind of talk about different tasks. There's like a chat box below each task so that if they need things from me or if I need to send them files, all that can be tracked there.

All that being said, to say that we have the zero inbox policy just to say that, "Okay, there's this email. This student needs a recommendation letter for example. I can get this done next Tuesday so I'm taking that information out of my inbox. I'm copying and pasting. Whatever details I need I'm putting it in my calendar, I'm putting it in my task manager, and then I'm able to kind of clear that space in my inbox. It's really just important so that we can stay on top of things. We're keeping each other accountable. It's a really, really important part of our policy here, so number one the zero inbox policy.

Number two, we have Pipedrive. Pipedrive is a customer relationship management system that we use and we are able to put potential, or people that have reached out that are interested in one of our programs, whether it's a $200 yoga teacher training program, whether it's the advanced modules, prenatal programs. Now we have the Empowered Goddess Seminar, the business seminar here in Costa Rica. What we do is we're able to keep track of the correspondence with different people. Sometimes they say, "Oh, I'll know at the end of May," or "Here in a couple weeks. Can you reach back out and maybe we can schedule a phone call," or "I'm traveling till the end of September. Let's schedule a time to call then." When you have a few hundred people that you're talking to like that it's important that you have a place that all of that information sits.

Pipedrive is the software that we use for that. Our number two commitment is that our customer relationship management system is updated daily. My assistant's able to go in and see who all is to be reached out to that day, and it's really important that we stay on top of that, because, again, things can pile up and get a little bit overwhelming. That's number two is really keeping up with our customer relationship management system.

Number three is to calendar everything that is future pending. Sometimes I send an email out to someone. I'm requesting or working with them. Maybe there's an interview in process that they're going to be interviewing me or I'm going to be part of an online summit, or there is a meeting that we're working to schedule with a local community member. Maybe it's with the accountant. Whatever it is. Sometimes when I send an email out I don't necessarily know that that person is going to respond, right. Just because we're hyper-organized doesn't mean that the rest of the world is. It's important for me that if I'm sending out an email that's really important that I am then calendaring two weeks out to double check and make sure that that has been resolved, or that that person reached back out, or whatever it is.

I used to try and just keep all of this stuff in my head and it was starting to drive me absolutely crazy. The commitment to calendaring everything that is future pending, all of my commitments, all of the courses and things that are happening at the Maha Shakti Center, all of my travel details, the travel details of my team, everything that is future pending is calendared, and I can look at my calendar and know that there are no gaps and that everything that I need to get done, everything that I need to know is available to me on my calendar. It really releases the burden on my end of having to remember every single little detail about all of my ongoing projects, and all of the clients, the potential clients, faculty and contracts with the faculty, and all of these things that go into being a conscious entrepreneur. All of those details are taken care of on the calendar. We'll go over the last two when we get back from the break.

Namaste. This is Adi Shakti the Six Figure Yogi and I'm so excited to announce today that the Empowered Goddess, a modern business seminar for the awakened woman is now open. We will be covering how to make more money and amplify your spiritual impact. This program is for you if your wild soul burns to serve, you are ready to increase your impact and expand your reach, you are fiercely committed to fine-tuning your business, you want a proven professional framework designed to attract more of your ideal clients or you offer a service out into the world and are ready to cut through the mysteries of online marketing, branding, the art of paid advertising and traffic generation. We are going to have a phenomenal group of women here in Puerto Viejo in March of 2017. If you'd like more details on that, go ahead and visit the website at sixfigureyogi.com and click on the Empowered Goddess Seminar. Thank you so very much and I look forward to seeing you down in sunny Costa Rica.

Namaste and welcome back. We've gone through the first three. The first three administrative commitments are the zero inbox policy daily, the commitment to our customer relationship management software and making sure that we're following up with all of our leads on a very timely basis. To calendar everything that is future pending is number three. Number four is keeping ourselves accountable with our Asana or our task management system. I know there's a lot of great ones out there, but I really recommend that you have one. It's a way that everybody on your team can log in see what everybody else's to-do list looks like.

You can set deadlines for yourself, set deadlines for people in your team. You're able to communicate, share files, check the status of projects. It's a really, really effective way, again, just to make sure, especially when you're running a global team, like I'm sure many of you are. My assistant right now is in Oregon. I'm in Costa Rica. She comes back to Costa Rica, then I go to Africa. It can get a little bit tricky when you're not day-to-day face-to-face. Really having that way of knowing what the others are doing is really, really important to kind of respect each other and their process and what it is that they're up to. We commit to checking and keeping that updated daily, to making sure that things aren't expiring, that we're sticking to our deadlines or modifying our deadlines and being in touch around that.

Our fifth commitment is we have a Monday meeting. Every Monday, nonnegotiable, we sit down and we talk about what our priorities are for the week. We go through our different projects. We talk about what each of us are responsible for getting handled. We talk about over the last week kind of what happened and from our last Monday meeting if we were able to commit and get the things done that we said that we were going to get done. We sit in silence and take breaths together and ask each other how we can better support each other. We really just take that time every single Monday to get back to zero.

Sometimes there can be miscommunication and even resentment can build on your team on both sides, as the leader for those that are supporting you, as well. Those that are on your team can build resentment for you, as well, kind of piling too much on. Having that opportunity to heart share, make sure everybody's getting heard, make sure everybody's getting focused. Things that have changed throughout the week you're modifying and kind of getting everybody back on track, re-prioritizing you as the leader. It's super important that you're prioritizing which projects take priority, what exactly needs to be done within the context of that week. That's it. That's the five.

We have so many other tasks, obviously, that come up throughout the course of the week. With these commitments we're able to make sure that they're getting placed where they need to get placed, they're getting prioritized, they're getting talked about, they're getting logged, and they're not just kind of in this ethereal realm of thinking about it or on a sloppy to-do list somewhere buried in notebook #4 underneath your bed, that you're actually making sure that you are staying accountable. It's a transparent system. Everybody has access to everybody else's calendar. Everybody has access to the Asana or our task management system. Everybody has access to the customer relationship management system, and we're all able to see what the others are up to.

Of course, we're committing to that zero inbox policy as well, just to make sure that nothing is being kept in our private mail but that it's all being shared with the team and everything's being communicated about. That's really what helps us and it's just also this constant reminder that admin equals impact. Sometimes you get buried in administrative support, administrative work, and it could just feel so overwhelming. Just to remind yourself that the ability to really, really stay on top of your administrative support and keeping all of that tight is what is going to allow you to create these phenomenal programs, to create these phenomenal transformation experiences for your clients, and you really doing the back-end work on your business and really maximizing your potential as a conscious entrepreneur is what is going to allow you to be of the most service out into the world.

Always reminding yourself of that on the days when you're not feeling inspired, when it feels like too much, when you've been working and working and maybe the dollars haven't been coming in. Maybe you're in a lull financially but the work is high. Sometimes that happens to me where I'm working the hardest that I've worked in a long time and I'm still not seeing the numbers come in. Then it switches. It seems the days that I relax that's when I start to see the money start to pour in.

Just knowing that admin does equal impact and to stay with it, stay consistent, and maybe these administrative commitments, these five, are helpful for you, and you can implement them, of course. They're my gift to you if you'd like to implement them. If not, I really recommend that you sit down, just with yourself, if it's just you, you're a solopreneur, or with your team, and decide what it is that you are willing to commit to, because otherwise, especially as kind of Yogi Vata airy kind of leaders as some of us can tend to be in this industry, it's really important that we have a concrete, solid, earthy outline and structure for our business. That's really what I hope I'm able to support you with this podcast.

If you have any other questions for me don't be shy. Send me an email boss@sixfigureyogi.com and that comes to me directly and I will get back to you. Thank you so much/ I really appreciate you taking the time to work on yourself, work on your business. We need more people on fire out there doing what they love, making people happier, healthier, more connected beings. I honor you, I bow to you, and I will see you next time.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely and that would not be possible without you trusting and letting me in. Be sure to head over to sixfigureyogi.com. That's s-i-x-figureyogi.com for your free online marketing and conscious business growth eCourse. You've got this. I believe in you, and I'll see you next time. Namaste.

19: Batching is better than B****ing

What up and namaste to my yogi's my sisters, my brothers, and all of my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti with Six Figure Yogi and I have been sent to elevate and empower you. I bridge the gap between old-school big business secrets and your new paradigm creation. Consider me your hippie business strategist and your new best friend. Be sure to head over to sixfigureyogi.com, that's S-I-Xfigureyogi.com for your free online marketing and conscious business growth e-course with yours truly. Grab your kombucha, turn down your Grateful Dead, and get ready to take notes.

Namaste and welcome. This is Adi Shakti the Six Figure Yogi. Thank you so much for listening in today. I have a very important topic that I want to talk about with you today and that is the art of batching and the art of really getting control of your calendar. As a conscious entrepreneur, it is super important, as I'm sure you are aware, to remain consistent. In order to remain consistent sometimes that's really challenging. Right? Life happens, we have travel, we have family commitments, we get distracted. I personally go through stages of intense inspiration and creativity and I have this fire in me maybe for a month, but then I go down, and I don't have as much moving in me, and I need to use that part of my cycle to reground and nourish myself. It's hard, right? When you're in a place where you're not feeling super motivated to put out quality content, to offer your best out into the world, when you are feeling not super inspired. We really, at the same time, we to make sure that we are taking advantage of these times that we are super inspired. It's kind of finding that fine line. I really believe that, as a woman in business, honoring the cyclical nature of the year, of the moon, of our own unique cycle is really important and really valuable.

We can't expect ourselves to be on and ready 24/7, and that's the wisdom of the woman. Understanding when it's time to rest, really tuning into these natural rhythms of nature, rather than this kind of go, go, go that is the solar, or the masculine kind of way of doing business, 9 to 5 50 weeks out of the year rain, shine, sleet, or snow. We're starting to move away from that and we can really take advantage of our creative peaks so that we can rest into those stages of our life where we need to be resting and rejuvenating so that we are even more available during our creative peaks to  maximize our potential for creation. All of that theory around what it is to be a woman in business but then how does that actually relate to the relationships that we have with our clients? I think that an important place to start is to start to make commitments around what it is that you are going to be offering out into the world. For me, I really like to engage with my audience daily via some sort of social media post, whether it be Facebook, and now I'm really trying to get into Instagram more, and that's a way.

I'm staying top-of-mind time, I'm sharing my daily experience, I'm sharing my passion, I'm sharing my ideas. It's a way for me to really build my brand with those that follow me online in that way. It's a pretty simple one. Even that can be batched. You can use a service, we use a service called Buffer B-U-F-F-E-R, and it is a great service that I can stock up on a series of Instagram posts, which is new with Buffer, or Facebook posts, or Twitter, which I don't do but I know many of you do, that you can actually schedule these things so that you can focus on it, be inspired, and crank out whatever you need for the week, or the month, or however you want to make sure you are engaging with your community. That's one way to do that through social media. Maybe you're committing one day on your calendar, I use Google Calendar, it's a great resource, one day out of the month or maybe one day out of the week that you are scheduling your social media posts, and you're making sure that you're sticking to that.

As a woman, and I hope that many of you are very familiar with the four stages of your female cycle, but during ovulation specifically, it is the point of the month where we are feeling the most creative, we're feeling the most excited, we're feeling the most sexy and extroverted. That's a really wonderful time to schedule these types of activities around your business so that you can know that your energy is going to be good, and you're going to be really feeling juicy quite literally, and able to really create something beautiful and powerful for your audience. Planning to do things like that around that time can be wonderful for you. Another thing that's important to batch is as you are starting to commit to blogging, or video blogging, or whatever kind of regular content that you are sticking to in regards to building your SEO, you want to make sure that you have a solid batching system for that as well. I'll speak about that after the break.

Namaste, this is Adi Shakti, the Six Figure Yogi, and I'm so excited to announce today that the Empowered Goddess, a modern business seminar for the awakened woman, is now open. We will be covering how to make more money, and amplify your spiritual impact. This program is for you if your wild soul burns to serve, you are ready to increase your impact and expand your reach, you are fiercely committed to fine-tuning your, you want a proven professional framework designed to attract more of your ideal clients, or you offer a service out into the world and are ready to cut through the mysteries of online marketing, branding, the art of paid advertising, and traffic generation. We're going to have a phenomenal group of women here in Puerto Viejo in March of 2017. If you would like more details on that go ahead and visit the website at sixfigureyogi.com and click on the Empowered Goddess seminar. Thank you so very much and I look forward to seeing you down and sunny Costa Rica.

Namaste. Welcome back. This is Adi Shakti, the Six Figure Yogi. We talked a little bit about batching for social media and you can listen in on some of the podcasts before just to figure out what types of things you actually want to be putting on social media. It's really important that you are using your social media platform as a place to educate, as a place to inspire, that of course sometimes you are introducing a paid offerings, but we definitely don't want to just be screaming,"Buy my stuff, buy my stuff, buy my stuff." Maybe you are every one of every 20 of your posts is giving someone an opportunity to actually do business with you. Maybe you're keeping their mind up as you are setting up your batch series as well. Then when we look at blogging, what I have I have this podcast and I haven't been great the last couple of months about keeping my consistency.

I'm leaving here for a stint, a vacation: I'm going to Africa, and then I'm going to England, and then I'm back in the States, and I'm going to see Beyoncé in Tennessee, and then I come back here for program, and then I'm going... where am I going? I'm going to Mexico, and then I'm going to LA, and then I'm going to Peru by the end of November, and then I'm going to Denver, and then I'm going to Indianapolis for Christmas, and then I'm taking my mom on our annual trip, it's a surprise and I'm not going to say where it is. It's crazy. Things are getting crazy for me. I had to sit down and decide, "Okay, now I have some free time, I have some space," and so I'm batching these podcasts. I'm committed to putting out one a week. I'm able to record them, to get them all ready, to get them uploaded, to get my graphics done, all of that stuff I'm able to do over the course of a week. Then I'm able to have these continuously running through the rest of the year.

That's the Six Figure Yogi. Then with Passion Yoga School, we have Empowered Goddess series where we feature inspiring female leaders and they share their personal stories, more specifically around their core wounds, and how those have empowered them to get them to where they are today. We also have behind the Asuana, which is a video series where it's a weekly video with me and I'm educating students on some topic around yoga or holistic health. Then we're starting this student Spotlight series as well where we are hosting our past students on Passion Yoga School, and profiling them, and showing what they are up to after they graduated from our programs.

We're putting all of that content on the website and it's full of keywords, it's great information, and that is also kept up with and posted a couple times throughout the week, throughout year just to keep activity on our website, which is increasing our ranking on Google, it upping our SEO, it's also a way for us to meaningfully stay in touch with our community. It's important that you have a schedule, that you are figuring out what it is that's important to you, and you are building some sort of batching schedule around that. What I recommend that you do is you take out a calendar with your entire year, you're looking at it month by month by month, and you're trying to figure out what exactly it is that you want to commit to. What is it that you want to offer out into your community on a consistent basis to continue to build that relationship? Are you committing to a post a week? Are you committing to daily Instagram ideas? Are you committing to a podcast like what I've committed to? What is it? Then make the point to decide what your launch dates are, when you are actually going to release all of these things, put all of that on your calendar, and figure out how many it is that you need.

From that place you can pick a certain day, or maybe quarterly you sit down for two days and record all of your podcasts, and then you batch those out, and schedule those out through WordPress or through Squarespace through the end of the quarter. At the beginning of the next quarter you're sitting down and doing them, or are you committing one day a week to sitting down and doing it, and launching it at that time? Just figuring it out. If we are sloppy with it and we don't have a commitment, and, "Oh, we will do it when we get to it," building your content can really get buried under the day-to-day. Your students are having questions, or you have to meet with your accountant, you have to meet with your lawyer, you get sucked into Facebook, or you get sucked into your own education.

Whatever it these are all powerful things but you need to make sure that you are committed to providing the value for your clients and releasing regular quality consistent content is super important for building your audience space, and putting more hooks out there, and opportunities for people who are passionate about your work to find you. Taking the time to decide what it is that you are willing to commit to, putting out some sort of calendar for yourself as to when it is that you are going to be releasing these things, and then the next step is sitting down and deciding when it is that you will be creating this content, and then batching it all out if that's the strategy that you're going to use.

You can take that to the next level and look at your feminine cycle, if you are a woman entrepreneur, and figure out when in the month would be a good time for you to be creating this stuff because you don't want to force it because then it feels forced. You really want to be feeling inspired, and connected, and ready and passionate as you are delivering this. Then your following will feel that. I hope you feel the passion and the love for this stuff in my voice. When I am sharing I get really excited because I love this stuff and I hope that that comes through. That being said if you have any questions about your business feel free to shoot me an email at sixfigureyogi@gmail.com. That S-I-Xfigureyogi@gmail.com. I'd be happy to host your question on the podcast. I am Adi Shakti, the Six Figure Yogi. I will see you next time.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely, and that would not be possible without you trusting and letting me in. Be sure to head over to sixfigureyogi.com, that's S-I-Xfigureyogi.com, for your free online marketing and conscious business growth e-course. You've got this. I believe in you and I will see you next time. Namaste.

18: How to build a Free Offer or eCourse (Logistics, systems, and all)

What up and namaste to my yogis, my sisters, my brothers and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti the Six Figure Yogi and I've been sent to elevate and empower you. I bridge the gap between old school big business secrets and your new paradigm creation. Consider me your hippie business strategist and your new best friend. Be sure to head over to Six Figure Yogi dot com, that's S-I-X Figure Yogi dot com for your free Online Marketing and Conscious Business Growth eCourse with yours truly. Grab your kombucha, turn down your Grateful Dead and get ready to take notes.

Namaste and welcome, this is Adi Shakti the Six Figure Yogi and today I want to talk a little bit about online courses or online offerings and what the logistics look like to get that offering out in to the world. I want to start with something that's very, very simple, but I think it's a phenomenal place for most conscious entrepreneurs to start and that's with either a PDF or some sort of audio recording where it's just one document, one file that you're offering in exchange for signing up for your email list. We'll start with that and then we'll get a little bit fancier as we move along.

Say you have a PDF, we have a orgasm PDF that we just launched. It's the Four Divinely Feminine Orgasms, The Technique and Theory and How It Relates To Conscious Birth. So, we have this PDF and the way that we are getting people to sign up for it is through paid advertising on Facebook and so we're announcing that this PDF is available. Maybe it comes through paid advertising or maybe you just have it on your home page, whatever it is, but you want to make sure you're taking them to some sort of landing page or some sort of place where they're entering their email in to get that free gift. So you have the free gift and then you're creating some way that they're entering their email in order to get access to that free gift.

When they enter their email, that's when you're setting up your online marketing automation. Maybe you're using MailChimp, here we use get Get Drip. Lots of great different online marketing automation softwares so they're entering their email and then you're automatically sending them an email with a link to the free gift. We use Google Drive as the place where our documents actually sit and then we share the shareable link through that email so that people can access and download their free gift. That's something that's worked well for us. That's kind of just the general outline of how you can start to offer these free gifts out in to the world.

 Of course, from that free gift, you want to drop them in to some sort of general content series or you're tagging them for the type of gift they opted in for. For example, we have people that are interested in business support, we have people who are interested in yoga teacher trainings and so depending on the sort of gift that they opt in for, we're able to tag them accordingly. For our Divinely Feminine Orgasm eBook for example, they get tagged as being interested in women's health and so as we continue to develop our women's health offerings here in Costa Rica, they will get information about that. There's different tagging options and different things that you have with your online marketing provider. So you want to make sure that you're getting that down.

That's just the process of getting a gift out and in to the world. If you just have one document or one PDF, one audio file, you can just have it sit on your Google Drive and then you're sending that link out. Super, super easy to insert that in to your marketing campaign. So that's kind of a step one. We test and try different sorts of gifts via our paid advertising, we're trying them on our home page just to kind of see what it is that people are really clicking on, what people are really interested in, what people are engaging with and what I have found is that for me it's really important that the offering on my home page in particular, are super high value.

If somebody's visiting my website for the first time, I want to be able to really offer them a special gift that is going to really introduce myself, that it's going to introduce my teaching style, that it's going to introduce my world view, my theory, my heart, my soul. I want all of that packed in to those free gifts and so I have two currently running. One on the Six Figure Yogi website which is that Online Marketing and Conscious Business Growth eCourse which is a series of 21 videos over the course of 7 days plus other add on bonuses and things that show up throughout the email series. Then on the Passion Yoga School page I have the eRetreat which is 7 full length yoga videos, 7 full length lectures and then also a PDF recipe outline for the week that balances the chakras, that's all vegan so that people can restore their health with that as well. So they're two substantial online courses that are really providing value for people that might be interested. I'm going to talk a little bit about how to put those together after the break.

Namaste, this is Adi Shakti the Six Figure Yogi and I'm so excited to announce today that the Empowered Goddess A Modern Business Seminar for the Awakened Woman is now open. We will be covering how to make more money and amplify your spiritual impact. This program is for you if your wild soul burns to serve. You're ready to increase your impact and expand your reach, you're fiercely committed to fine tuning your business, you want a proven professional framework designed to attract more of your ideal client or you offer a service out in to the world and are ready to cut through the mysteries of online marketing, branding, the art of paid advertising and traffic generation. We're going to have a phenomenal group of women here in Puerto Viejo in March of 2017. If you'd like more details on that, go ahead and visit the website at Six Figure Yogi dot com and click on the Empowered Goddess seminar. Thank you so very much and I'll look forward to seeing you down in sunny Costa Rica.

Namaste and welcome back. This is Adi Shakti,the Six Figure Yogi. I just want to go now in to the details of some of these more advanced courses that I have. I have two different programs. I have my Six Figure Yogi Online Marketing and Conscious Business Growth eCourse and then I have my Passion Yoga School eRetreat. I just kind of want to walk through the format and what's needed for both of those. For the Six Figure Yogi lead magnet or that Online Marketing and Conscious Business Growth eCourse, it's 21 videos and I worked with a local videographer and prepared all the content and got those videos and uploaded them to Vimeo. That was kind of the first step there was uploading the videos to Vimeo.

Then I went to my online marketing software which I use Get Drip, and I created the 7 days of copy or the written emails. I'm going in and I'm writing each one, I'm including it with my branding, with my message. I'm really sharing what I'm passionate about, I'm weaving in my personality, my sense of humor, what's important to me in to those emails and then with each one of those emails is included a link and when they click that link it is then taking them to a hidden page on my Six Figure Yogi dot com website. When I say hidden page, I just mean that you wouldn't be able to find that link just clicking around on my website. You actually have to have the link to go there. Then all three videos have been uploaded from Vimeo to that page and then you're able to watch those three videos. That's the series for seven days. You're seeing this. Again, that's connecting in with my first, they're sending their email via the homepage on my website, that's triggering my online marketing system that's sending out these seven emails and then I'm using Vimeo to upload these to Square Space and those links are going right back to Square Space so that people can get access to that content. That's the Online Marketing and Conscious Business Growth eCourse format.

For Passion Yoga School I have the eRetreat so that is a series of 7 full length yoga videos, 7 full length audio yoga teacher training quality lectures, a PDF that has a recipe outline for 7 days breakfast, lunch and dinner, vegan, chakra balancing, organic, gluten free, soy free, all that beautiful stuff that's important to me and to my community. That is a different format though. I have that through Gum Road. Gum Road is a really popular place for people to have their online courses sitting and so what happens is people actually opt in for the course, they're going through the online marketing system similar to what they do for the Six Figure Yogi course, but then they're getting one email that giving them a link to Gum Road, a code that they're using to enter in so that they're then getting access to the whole course all at once. It's a little bit different. It doesn't have that connection back in to my website in the same way that the other format does. I think it's just helpful to know those two formats. Then they have access for life. They can watch the classes, they can get to know my style and decide that if I'm a teacher that would be good for them if they're interested in deepening their study here with me in Costa Rica.

Those are those two formats for online courses. There are tons of other ways that you can put together great online courses, but that's what I use. I just wanted to kind of offer the behind the scenes and the different systems that are involved to make those programs successful. Thank you so much listening and if you have any questions at all feel free to email me directly at  Six Figure Yogi, that's S-I-X Figure Yogi at gmail dot com and I'd be happy to host your questions on the podcast. Again I'm Adi Shakti the Six Figure Yogi and I will see you next time.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely and that would not be possible without you trusting and letting me in. Be sure to head over to Six Figure Yogi, that's S-I-X Figure Yogi dot com for your free Online Marketing and Conscious Business Growth eCourse. You've got this. I believe in you and I'll see you next time. Namaste.

17: Social Triggers - Sales Psychology Secrets Revealed

What up and namaste to my yogis, my sisters, my brothers, and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti the six figure yogi and I've been sent to elevate and empower you. I bridge the gap between old school big business secrets and your new paradigm creation. Consider me your hippie business strategist and your new best friend. Be sure to head over to sixfigureyogi.com, that's S-I-X figure yogi dot com, for your free online marketing and conscious business growth E-course with yours truly. Grab your Kombucha, turn down your Grateful Dead, and get ready to take notes.

Namaste and welcome, this is Adi Shakti the six figure yogi. Today I'm going to talk about social triggers. Social triggers are mechanisms that we have as marketers, as business people, to include in our message to make sure that we're being the most effective that we can be in defining exactly what it is that we're asking from our ideal client avatars. We're going to go through some of these triggers. It's important that you're including these in your landing pages, in the copy of your emails and your headlines of your emails. On your websites, in the customer relationship management cycle. All of these different components of the business. It's very important that we are mindful of these certain things that I'm going to go over here as we're building our platforms.

The first one that I want to talk about is social proof. Social proof is this idea that other people are also inspired by the work that we're doing. Social media is a great example of that. We check to see how many likes a company has or how many follows they have. As a way that we see and determine the value of what it is that we're interested in buying, or something that we're interested in aligning ourselves with. Being on top of our social proof is really important as we start to grow our business. Year one, year two you can't expect to have this huge following, but making sure that you're taking the steps in your business to build your list, to expand your reach, and to continue to grow that component in an authentic way. It's very important, it takes a lot of work. We can have other conversations around list building strategies most specifically. Creative ways to get your message out there, both online and in real time, to make sure that you have that piece working for you.

Another piece under that social proof umbrella is the testimonial videos or testimonials for your product. If you go to, for example, PassionYogaSchool.com you'll find the testimonial section. We have video after video of our students sharing the transformational experience that they had through our immersion courses. That's an opportunity for potential buyers to really see the scale of our impact and to prove our value, and to prove our track record. Really significantly increasing the likelihood of them wanting to move forward with our organization if they're looking for personal transformation, soul searching, things of that nature. That's social proof.

The next one that I would like to talk about is scarcity. Scarcity- We want to make sure that it's authentic scarcity. We're really blessed with our programs in that we're able to offer scarcity in a few different ways. One we usually have some sort of early bird pricing special. We're putting a deadline, or we have a point at which somebody needs to register in order to enjoy some sort of financial savings on the program. That's one way that we introduce scarcity into our programs.

The other way is that we literally only have so much space available. We absolutely cap at 30. Lately we've been keeping it right around 20 participants. There's just a point where it feels like we've hit our limit with the space, depending on the space. We've changed that around quite a bit in the business, but now we're getting more stable and more consistent with that piece. We only have so many spots in our programs. As we get towards that sold out mark, we can introduce that scarcity component to our market, and then they're aware and inspired to go ahead and make that decision. That's scarcity. You want to think about creative ways that you can introduce scarcity into your business as well.

The other one that I would like to talk about is curiosity. This is really helpful for actually getting people back onto your website or getting people to open emails. Really using that curiosity factor in your content, in your blogging, in your videos. A big part of what I do is borderline controversial that people want to click. People want to know what it is that you're doing, what it is that you're talking about. They're curious about it. Being mindful as you are encouraging links back to your website or you're writing your headlines, or whatever it is- You're creating memes for your social media. That you are throwing out some sort of message that people are then curious about. It's going to encourage them to dig deeper, to share your message. You want to make sure that you're always including some sort of curiosity piece into your message as well.

Namaste, this is Adi Shakti the six figure yogi. I'm so excited to announce today that the Empowered Goddess, a modern business seminar for the awakened woman is now open. We will be covering how to make more money and amplify your spiritual impact. This program is for you if your wild soul burns to serve. You are ready to increase your impact and expand your reach. You are fiercely committed to fine-tuning your business. You want a proven professional framework designed to attract more of your ideal clients. Or you offer a service out into the world and are ready to cut through the mysteries of online marketing, branding, the art of paid advertising and traffic generation. We are going to have a phenomenal group of women here in Puerto Viejo in March of 2017. If you'd like more details on that, go ahead and visit the website at sixfigureyogi.com, and click on the Empowered Goddess seminar. Thank you so very much and I'll look forward to seeing you down in sunny Costa Rica.

Welcome back, this is Adi Shakti. The last thing that I wanted to talk about here was the CTA or the call to action. As we're putting out all of this great content, we're sending these wonderful emails, we're putting free high value videos, we're putting together online courses that we're offering out. We always want to make sure that we're clear what the next step is for the potential client, or the client already. You want to guide them and be very clear about how it is that they can continue to deepen their relationship with you. If you're doing an interview for example, or you are writing a blog post. Within that interview or within that blog post, you're inviting people to sign up for your E-course, or you're pointing them to your upcoming programs page so that they can learn about different opportunities to do a retreat with you. On your Instagram page, on your Facebook page, you have a call to action maybe in your bio. Or you have a call to action in your cover photo, for example.

You just want to make sure that you're spending so much time putting together this incredible content. You're working hard on your blogs, you're working hard on your videos. You're really doing everything you can to put great free value. When they're experiencing that value, they're going to want to continue to deepen their relationship with you. You want to be very crystal clear with your perspective clients about how exactly they can do that. You want to make sure that you're including that piece.

A quick review here. We went over social proof and building those testimonials, building that social media following over time using a lot of the different great strategies that you can find online. I'm happy to make a podcast on those strategies as well. You have some scarcity, some sort of deadline or some sort of limited amount of spaces available. You are making it clear that there is some sort of window closing and people's opportunity to work with you. You're also including that curiosity trigger. Most specifically in your headlines and the titles of your blogs. The titles of your videos. Just to get people back into the website. It's clicked based, they're interested. You want to be mindful of that and think about that. Make sure it's brand consistent as you start to throw that out into the world.

With all of those things, all of this effort that we're putting in to our social triggers. We're getting people to our website, we're getting people ... We're getting their attention. It's your job to be crystal clear about what the next steps are for them. The next call to action. Is it to sign up for a course that is monetizable? Or is it to sign up for a free E-course so that they can get to know you better that way? Deciding what does your customer lifecycle look like? As people are meeting you in these different mediums, what is the next step for them in your customer relationship cycle?

Thank you so much, I hope that was helpful. I'm Adi Shakti the six figure yogi and I will see you next time.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely, and that would not be possible without you trusting and letting me in. Be sure to head over to sixfigureyogi.com, that's S-I-X figure yogi dot com, for your free online marketing and conscious business growth E-course. You've got this, I believe in you and I'll see you next time. Namaste.

16: Behind the Scenes of an Event Launch - I probably shouldn't be telling you this...

What up and namaste to my yogis, my sisters, my brothers, and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti, the Six Figure Yogi and I have been sent to elevate and empower you. I bridge the gap between old school, big business secrets and your new paradigm creation. Consider me your hippy business strategist and your new best friend. Be sure to head over to sixfigureyogi.com. That S-I-X figureyogi.com for your free online marketing and conscious business growth e-course with yours truly. Grab your kombucha, turn down your Grateful Dead, and get ready to take notes. 

Namaste and welcome. This Adi Shakti, the Six Figure Yogi. It is the end of August here in 2016 and I just launched to my insiders the Empowered Goddess: A Modern Business Seminar for the Awakened Woman. We are going to be having a live event here in Costa Rica in March of 2017. I'm sure we'll make this an annual event in case you're listening to this after that. If you'd like more information on that, you can go over to sixfigureyogi.com. That's S-I-X figureyogi.com and click on the Empowered Goddess Seminar and that is going to take you to those details for those of you listening that might be interested in joining us here for the live event. 

What I'd like to do, I just launched this today so I'm feeling inspired and I just want to share with you what the launch process looks for me and my team when we are announcing a live event. Those of you that know me know that the majority of the work that I do is through live events here in Costa Rica. I have teacher trainings and now introducing these business seminar programs and most of them are extensive. A lot of them are 3 weeks or more. The business seminar is a 6 day format. I am able to build my 6 figure business around these live events.

The process of getting them announced and live and out into the world is really, really sacred and important because that's how I'm able to continue to support my lifestyle. I just kind of wanted to give you guys a bit of an insiders look into what that looks like for my team.

Initially what we do is we pick a topic. We really kind of dive into what it is that listening to our clients and to our students listening in to what it is that they need. This business education targeted towards service oriented, new paradigm, Empowered Goddess, women leaders, is something that's been coming up time and time again and so I'm listening and hearing the need for more technical business support to kind of guide people into a more abundant direction with their lives and so that is where this particular event, where it came from. 

What we do is we have the event and I sit down with my team and we develop the copy or how it is we're going to describe the event. We come up with ideas around what it actually is that we're working to create and how we're going to manifest it. We get together and brainstorm and come up with different ideas around the title and how it is that we're describing it and what's the sub-line and all of these things to make sure we're speaking super loudly to the people that we're meant serve. We sit down and we start to draw up the general concept. We're reaching out to our community to make sure it's something that the people are interested in, and we kind of sit with that for a while, sit with a general concept. That's step one.

Next step is to really look at the calendar. My partner Aaron and I down here in Costa Rica, now we are actually owning and operating a event space here in Port Viejo and so we have my teacher trainings, we have Tai massage courses, we have reiki courses, we have all kinds of different courses designed to awaken and empower the divine feminine and so I get out my book and I see where we have space for something like this. I know that most people in North America want to come down to Costa Rica when it's cold and so somewhere between December and March is ideal for that, so I picked March. I'm putting in my dates and I am playing with a concept and that's the very, very early stages of what his looks like.

From that point, I'm starting to reach out and schedule interviews. I'm doing some social prospecting so that I can talk about my event on different podcasts, on different platforms, different seminars, different summits, online summits. I'm looking for creative ways to kind of start to plant the seed and get the word out there and so I had an interview this week. I have another one here next week of people with significant audiences that are in line, not in direct competition, but are in line with what it is I'm doing so I can start to get the idea out there.

That's kind of the beginning stirrings of starting to put a project like this together. Calendering it, having brainstorming meetings around it, starting to talk about it. Talk about it into it's manifestation. Then we start to get into the logistics and I will outline the logistical framework here after the break. 

Namaste, this is Adi Shakti, the Six Figure Yogi and I'm so excited to announce today that the Empowered Goddess: A Modern Business Seminar for the Awakened Woman is now open. We will be covering how to make more money and amplify your spiritual impact. This program is for you if your wild soul burns to serve, you are ready to increase your impact and expand your reach, you are fiercely committed to find tuning your business, you want a proven professional framework designed to attract more of your ideal clients, or you offer a service out into the world and are ready to cut through the mysteries of online marketing, branding, the art of paid advertising, and traffic generation. We are going to have a phenomenal group of women here in Porto Viejo in March of 2017. If you'd like more details on that, go ahead and visit the website at sixfigureyogi.com and click on the Empowered Goddess Seminar. Thank you so very much and I look forward to seeing you down in sunny Costa Rica. 

Namaste and welcome back. This is Adi Shakti, the Six Figure Yogi. We were talking about how to launch an event like this so I kind of laid out a lot of the theory and I want to get into more of the specifics. What I have done with the Six Figure Yogi and this Empowered Goddess Seminar is I have created a sales page or a landing page. That landing page has all of the critical information. The when, the where, the why. It has all of the describing copy there really talking about we're going into online marketing. We're going into the art of paid traffic, Facebook, Instagram. We're going into how to create launches. We're going into creating profit, plan, and profit clarity, building a content marketing schedule, right? All of these things that are really important to the success of my business and I'm really outlining that in the retreat and so I'm talking about all of that in the landing page.

There's a lot of different, great landing page providers out there. I use Instapage, and there's Leadpages and there's lots of other great, kind of drag and drop, click lead pages out there that are designed for this sort of thing. I created that page first. That page is kind of where I link in from my website. If you go to sixfigureyogi.com, you are able to find the Empowered Goddess information and then you can see the event there.

That was a huge step. It took tons of time. I sat down with my copywriting and with my team and really worked on laying out this entire strategy. I had to go behind the scenes on my end and create the event and my reservation system so that people can process their payment and then the automated emails that go along with sending automatic invoices and automatic payments and all those sorts of things on that end. That's all connected to that primary sales page.

They're either finding out about us through that primary page or there's also a paid advertising funnel that I'm setting up. What that looks like is it's actually a separate landing page that is what we call a squeeze page in online marketing. It's just a page that has a little bit of information about the upcoming program with the dates, the name, and that's really about it. Then there's an option there to submit your email and then once the submit their email, then that will take them to the full information page. The idea is that I'm putting out ads on Google. I'm putting ads out on Facebook to get the word out. I am picking a very smart and specific demographic of people that I know would be interested in this type of event. That's then linking them directly to the squeeze page where ideally they're putting in their email. Then from that place they're going to the page with all of the information. 

Now that I have their email, they're dropping into my email funnel and they are getting an email right away from me, more details about the program, reaching out introducing myself, and this is all automated of course. Then they actually move through my 7 day online marketing and conscious business growth e-course so they are seeing a series of 21 videos with me to get to know me and my teaching style, and of course learn things right away that they can apply to their business. I hope that many of you have already opted in for that course. If you haven't opted in for that course, you can go to sixfigureyogi.com and there's a place there for you to go ahead and get started on that journey with me as well.

That's the basic funnel up until this point. There's then a customer relationship management strategy that I'll implement. Just as far as the general launch and kind of preparing all the things on my end, that's really what it looks like and throughout the course of the program of the Empowered Goddess training, we will be diving more into the details of exactly how to put together these types of launches. Different strategies for demographics, testing, surveying, kind of all of these different things that really go into this piece. The idea is that we'll have full program. I'm really confident that we will with our incredible community, and also have that be a platform for women to come together, network, see where the gaps are in each other's businesses, what kind of services we're all providing that can really bring us together in sisterhood to amplify each other's message.

That's the general funnel. If you have any questions on that, you can shoot me an email at sixfigureyogi. That's S-I-X figureyogi@gmail.com. Any questions on this funnel or any other questions that you have in your business I'm happy to feature them here on the podcast. I'm Adi Shakti, the Six Figure Yogi and I will see you next time.

Thank you so much from empowering me to be part of your journey to abundance. My work is to be of service fully and completely and that would not be possible without you trusting and letting me in. Be sure to head over to sixfigureyogi.com. That's S-I-X figureyogi.com for your free online marketing and conscious business growth e-course. You've got this, I believe in you, and I'll see you next time. Namaste.

15: Retreats! Planning, Pricing, Logistics, Insurance & More....

What up and namaste to my Yogi's, my sisters, my brothers, and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti, the six figure yogi, and I have been sent to elevate and empower you. I bridge the gap between old school big business secrets, and your new paradigm creation. Consider me your hippie business strategist and your new best friend. Be sure to head over to SixFigureYogi.com, that's S-I-X FigureYogi.com, for your free online marketing and conscious business growth E-Course with yours truly. Grab your Kombucha, turn down your grateful dead, and get ready to take notes.

Namaste and welcome, this is Adi Shakti the six figure yogi, I hope you all are having a beautiful day. I am here in Costa Rica, we just finished with one of our 200 Hour yoga teacher training empowerment courses and I'm on a brief break here before we head to Chicago for a baby shower, and then off to Nairobi. My husband and I are doing a safari, a photo safari of course and so I have a few days of stillness here so it's been really nice to enjoy. Today I want to talk to you a little bit about retreats. I've been getting a lot of questions from many of you about retreats, and just how to go about beginning to organize them, how to price them, and things of that nature. I'd just like to move into some of that with you now.

The most important thing that I think is important to mention is that you need to make sure that whatever retreat concept you're putting together is actually desired by your community. It's important to test the idea before you move forward in launching something that might not be of service to the people that you're meant to serve. A great way to do that is by blasting out a email to your list, or making a post on social media, or doing something just to make sure that what it is you're putting out there is even a good idea. Maybe you're issuing a survey to see where exactly people are interested in doing the retreat, so you want to ask your community. That's an important first step.

Then once you have an idea of what it is that you're going to offer, there are steps that you need to take of course to start to move forward in that direction. You want to think about the location of the retreat, you want to think about timeline, and price point. All of these are going to have to do with your target demographic. If you're targeting college students for example, you're going to need to make sure that the retreat falls on either a major spring break timeline, or in the summer. If you're targeting moms you know the summers probably not best because they're going to be busy with their kids, and it's going to be more difficult for them to secure child care. You just want to kind of think about and know your target demographic, speak with your target demographic and that be the first step before you move forward in launching the retreat.

Once you have an idea of when and where you want to do the retreat you of course want to do the background research on climate, and all of those things just to make sure it's even a good time to be visiting the place that you're going. Of course in low season, or, "Green season," we call it here in Costa Rica, things are going to be cheaper. Depending on your demographic, airfare, lodging, everything's going to be a little bit cheaper during those off season time frames. I always enjoy leading programs during what we call, "Shoulder season," which is kind of the month before or after high season because the weather is still great, but I am getting a break on negotiations, and I have a little bit more buying power in that time slot. That's something to think about as well.

Once you have the location, you have the dates, you're sure that works for your community, you also have your topic that is super niche and specific, nobody wants to go ...everybody wants to go on a yoga retreat in Costa Rica, right? There are so many of them, so really getting really specific about what it is that you are offering, and speaking very loudly to your target demographic, and choosing the topic of your retreat or what exactly it is that you'll be doing throughout the context of the program to really set yourself apart from the rest of the competition, those people leading programs in a similar area, timeline, price point, all of that.

You have, you know the generals, you know what it is that you want to offer, and then you are reaching out to lodges, most specifically is the next step for people that are interested in leading a program like this. It can be a good idea, and I personally don't like leading programs if I haven't actually seen the center. That's something beautiful about being a freedom lifestyle yoga entrepreneur is I can actually business expense these trips to do these, "Sight inspections," we call them in the industry. You're going and you're doing your sight inspection, you're checking it out, you are making sure that it matches your needs, you're making sure that you like it, that you want to spend time there, that you think that your clients would be happy there, or you're just reaching out online. That's another possibility, just having communication with the management, making sure that your vision is in line, that communication is easy, all of these things are going to be indicative of how the rest of the program is going to go.

What you do is you layout the expectations. Are you including meals, are you including transport to the beach, are you including airport pickup, are you including a surf lesson, are you including a massage? What exactly is it that you're including, and what is it that you're expecting the lodge specifically to provide? You're making a very specific list out, and then you're giving that to the lodge and they're able to prepare pricing for you at that point. The pricing on their end very often times is going to be a tier pricing, which means that if you have zero to six people this is the price per person, if you have seven to such and such then this is the price per person.

You want to take a look at that tier pricing, and make sure that it works for you, and that it's actually a price point that you are confident that you can pad with the other expenses that we'll talk about here shortly, to actually make this viable for your target market. Kind of depending on the income bracket, or who exactly your specific demographic is, that's important. You'll have that number from the lodge, and then there are other pieces of course in the pricing puzzle that we will talk about after the break.

Namaste, this is Adi Shakti the six figure yogi, and I am so excited to announce today that the empowered goddess, a modern business seminar for the awakened woman is now open. We will be covering how to make more money and amplify your spiritual impact. This program is for you if your wild soul burns to serve, you are ready to increase your impact and expand your reach, you are fiercely committed to fine tuning your business, you want a proven professional framework design to attract more of your ideal clients, or you offer a service out in the world and are ready to cut through the mysteries of online marketing, branding, the art of paid advertising, and traffic generation. We are going to have a phenomenal group of women here in Costa Rica in March of 2017. If you'd like more details on that, go ahead and visit the website at SixFigureYogi.com and click on the empowered goddess seminar. Thank you so very much and I look forward to seeing you down in sunny Costa Rica.

Namaste, welcome back. This is Adi Shakti the six figure yogi. We just talked about getting that first figure from the lodge, and then after you have that figure you want to start to figure out what exactly it is that you are wanting to make on the program. I would say the industry standard and most of the teachers that I've worked with are making anywhere between like two and five hundred dollars on a retreat per person. That really just depends on how much, how far your reach is, how expensive it is that you're able to make the retreat, and people still be interested in attending. If you have a more luxury market, then you're going to be able to make more money, you're going to be able to pad more in there. If you are doing a more off grid, targeting people that maybe have less resources, you aren't going to be able to charge as much obviously. That number is just going to come from your experience and knowledge of your target market so that you can put that together.

You have whatever it is that the lodge is offering, you have your mark up, and then you want to include some sort of per diem. Maybe for you, maybe for an assistant if there's going to be two of you, but that's a per diem throughout the duration of the retreat. Plus your airfare, plus if you're going to want to spend a couple of days there, maybe before or after just to ground, or get to know the area, whatever it is that you feel like you need to do. Let's say for the sake of example that your airfare, plus the couple of hotel nights, plus say you're planning on spending fifty dollars a day on meals for yourself throughout the program, say that comes to a total of a thousand dollars. Then you're going to want to look at how many participants it is that you're very, very confident that you can secure, and then you're dividing that by how many participants, and that's the number that you're adding on per person.

You have the number from the facility that's including all of the tours, all of the meals, everything it is that you're wanting to include, the airport pickup et cetera. You're having your mark up, and then you have your kind of per diem that you are including just to make sure that you're able to get there and really not have that come out of your mark up. From that place you want to add some sort of administrative add on. For me for example, my admin assistant makes a commission on the people that register for my program, so I have to keep that in mind as I'm creating the pricing for my programs. I usually add around a hundred dollars for that piece, and that, a significant majority of that goes to my team, and then it also covers things like printing, or whatever it is. Kind of these administrative things that come up around the program, I make sure that I'm covered in that way.

Then I have my cost of customer acquisition, and so the cost of customer acquisition, that's how much money it cost to get somebody signed up for your program. If you're doing paid ads on Google or on Facebook you want to make sure that you're understanding that those things obviously cost money, and you don't want them coming out of your per person mark up. Adding something like fifty dollars say per person, that's going to give you a budget for starting to promote your program via social media, via Google or however else it is that you're deciding to promote it, without again, that coming out of your mark up.

I find that for my programs last year it cost me right around fifty dollars per person to get somebody signed up, and so that's what it is that I include in my program pricing, kind of as an expectation. As I move along in my business, thank goodness that number actually goes down because I have word of mouth, and some other ways that because I have more momentum in my business I don't necessarily need to use paid traffic as my ... all the time for everything that I'm doing, so that's really, really wonderful. Then I have my list and of course all these things that I spent time building, so I don't have to put as much money into Facebook and Google as I did when I initially got started with my company.

You have the cost of customer acquisition, and then after that, so you take the sum total. Just to kind of review here you have whatever it is that the lodge is doing, you've added your piece, whatever it is that you want to make per person, you've added your per diem flight expense piece, you've added your cost of customer acquisition, as well as your administrative fee, and then you're getting that total. You're adding ten percent, and that's just your contingency, so as things happen, they happen, and you're prepared with that because you worked that into the price. After that you're adding a ... I personally add five percent credit card fee. My credit card provider offers me, it's a 2.9 percent rate, which is pretty standard across the industry. Then I find that I have to then wire to international banks, and all these different things that can get expensive. I just have that piece worked in there to make sure that I'm covered for my bank fees.

That's it, and that's the retreat, the pricing with the retreat. I have people that ask me about insurance, which is a very important thing. I have a special yoga insurance, I have just general liability insurance, I of course require that all of my participants purchase travel insurance, they're also signing a cancellation policy, a media release, a liability waiver, all of those sorts of things are of course worked into all of this that you can have a lawyer review. Then I also have, because this is the nature of my business, I have a policy that protects me with international group tourism insurance. That policy costs me about four thousand dollars per year, which I know is a high figure but this is my business, this is my full time bread and butter so it's important to me that I have that.

That being said, if you're a yoga teacher and you're wanting to lead a retreat or two a year, that might not be the best investment for you because you're barely going to be able to make any money in that case. There's lots of great organizations that will work with you, and kind of umbrella you under their organization. Then they're covering a lot of the things that you don't need to worry about than. They're covering, making sure people are getting picked up at the airport, they're covering questions around vaccinations, all of these different things that come up. Then they're also including you under the umbrella of their insurance.

I personally recommend that you work with Village Experience, they were my last job. I absolutely am in love with everything that they do, phenomenal team there and you can learn about them at ExperienceTheVillage.com. I know that they would be happy to support you, and coordinating something if this is what you're moving towards in your business. There's lots of other organizations out there that do similar sorts of things as well, so kind of partnering with an organization like that might be a good idea as you get started, just to make sure you have all of your bases covered, and you're kind of learning in the process and things can transform as you move along. Yeah, that I think is a solid beginning there.

If you have any other questions, I don't want to go into the details of day to day with the retreat, those sorts of things. I feel like that's a conversation for another time, if you would like me to go into that or if you have any other questions at all please feel free to email me directly at SixFigureYogi, that's S-I-X FigureYogi@Gmail.com and I will feature questions on the podcast. Thank you so much for being a part of our online community, I am here for you, I'm happy to support you and answer your questions. Please feel free to reach out if you have any ways, or ideas that I could support you via the platform. I will look forward to seeing you next time, thanks so much.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely, and that would not be possible without you trusting and letting me in. Be sure to head over to SixFigureYogi.com, that's S-I-X FigureYogi.com for your free online marketing and conscious business growth E-course. You've got this, I believe in you and I'll see you next time, namaste.

14: What you aren't seeing (but everyone else is)... That's keeping you broke and afraid

What up and namaste to my yogis, my sisters, my brothers, and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti, the six figure yogi, and I've been sent to elevate and empower you. I bridge the gap between old school big business secrets and your new paradigm creation. Consider me your hippie business strategist and your new best friend. Be sure to head over to SixFigureYogi.com. That's SixFigureYogi.com for your free online marketing conscious business growth e-course with yours truly. Grab your kombucha, turn down your Grateful Dead, and get ready to take notes.

Namaste and welcome. This is Adi Shakti, the six figure yogi. I want to dive into something that I know I've been working with and struggling with in my own business, and that is taking the time to look at things from a macro or a wider perspective. As entrepreneurs, we are constantly in the business of looking at all of the fine details around every single component of our business. Sometimes we can get so wrapped up in these details that we're not actually paying attention to the bigger picture. When we're not looking at the bigger picture, this can create a lot of unnecessary stress. It can also decrease our profits because rather than focusing on the customer experience and really seeing how things are flowing from an outside perspective, people become confused and frustrated and are unable to really engage with us in a meaningful way.

Today I want to talk about different components of our business that I think are especially helpful to look at from a larger perspective and how you can start to commit to bringing awareness to this. One of my favorite business leaders talked about how it's important to take a day of the week where you're actually working on the business. Almost always we're working in the business. We're thinking about answering emails, we're working with our clients, we're dealing with banking issues. We're doing all of these things where we're actually in the business, but what I am encouraging you to do here is to take a day a week where you're working on it, where you are stepping into the eyes of your customer or of your ideal client avatar, your ideal person that's supporting you, and you're seeing the bigger picture of what's going on and you're adjusting things to make sure that their experience runs even more smoothly.

The first thing that I think is important that we look at is the branding of the company. We get so obsessed with copy and we get so obsessed with all of these smaller pieces of the puzzle, but we really need to take a step back and think about what is the heart of the message that we are trying to communicate to our potential clients, and is that message infused in everything that we're doing?

Taking a look back on the website, go to your homepage, go to your about page, go to the page that's detailing your pricing and your products and make sure that every single word, every single image in infused with this feeling that you want to invoke in your following. The emails that you're sending, everything that you're sending here is containing a similar branding message. You're using similar colors, similar fonts across social media. You're really, really committing to consistent branding message. If we become too obsessed with all of the details of this branding, it can start to become less cohesive. It's important that you're taking a look back, you're closing your eyes, you're taking a few deep breaths and then you're looking at the images and you're looking at the things that you're putting out into the online space and making sure that those are in line. That's the branding.

The second thing that you want to really think about from more of a macro perspective is tapping into the ease of use or the ease of your customer experience. How clear is it to your customer the steps they need to take in order to collaborate with you? How easy is it for them to get the information that they need from your website? Sometimes when we are building our websites and we're the ones thinking about and connecting all of these pieces, we become so obsessed with the details again that we're not really able to see the more holistic perspective. Having a friend or family member sit down on your website and just watching them, asking if it's okay to watch them as they navigate. Where are they naturally drawn to click? Where is it that they are getting roadblocks? Where is it that they have questions? What things are not so clear to them? You're looking at the ease of use of customer experience and making sure that it is super crystal clear and super effectively communicated what it is that you are expecting your client to do.

For example, at PassionYogaSchool.com, I have a free online e-retreat that I offer as a gift, and so that is one path that people can take if they're just trying to get to know me. If they're ready to sign up for one of my courses, there's the apply now button over and over and over again all throughout the website so that they are able to check in with that and then get access to the application so that they can begin the process of coming down to Costa Rica. Really, really connecting in with the ease of the customer experience. When is it that you intervene where you're actually sending them a personal email? How is the flow of your online marketing automation? Is it super clear what it is that you're expecting from your clients? Again, taking that step back and maybe even asking someone else that you know, love, and trust to sit down and navigate through your customer experience just to see where the blocks and where the hiccups may be and why people aren't doing business with you.

Thank you so much for listening in. This is Adi Shakti, the six figure yogi. Our summer programs, our June and July programs as of yesterday have sold out. We are still accepting students for our October 2016 program. It's a 200 hour yoga teacher training and self-empowerment course. If you're interested in diving into the roots of why you are the way that you are and really deciding on how it is that you want to move forward, developing awareness, developing consciousness, being in a container of love to really work through these things, at the same time learning the practices of yoga, please go over to PassionYogaSchool.com and give us a visit. We have a few more spaces left for October. If you are interested in moving forward with us for this fall, now is the time to get your applications in. Thank you so much, and now back to your boss training.

The third thing that you want to think about here are your very specific marketing goals. Maybe you have particular products that you're trying to get rid of. Maybe you have a particular event that you're trying to sell out. I know in my business at any given time, I have about somewhere between four and six different events or different things that I'm currently marketing and promoting. I sat down with Erin, who's my right hand, more like my lung, if I'm completely honest. We sat down this week and were looking at each one of our upcoming programs and really saying, okay, how many is it that we have in each one of these events? How many is it that we want? What is our goal? We're really sitting down and visualizing and making sure that we're super specific about what our upcoming goals are, and then on the marketing and advertising side on my end, I'm then able to make sure that I'm developing a super clear strategy for those individual events.

Sometimes I know I get into this fog where I feel like I'm spinning and I'm spinning and I'm promoting everything. It's a little scattered. It's not super focused. That comes from just being so busy. Actually sitting down with my team and saying, okay, here's our goals, here's what it is that we need to manifest, and then working backwards from there on the advertising, on the content marketing, on all of these things that I need to do to make sure that I'm able to meet those goals. Instead of getting so focused on just the advertising, on just the content that I'm creating on all of those pieces, I'm making sure that I'm super clear in the why and super clear in the strategy of what it is that I'm doing and which programs it is that I'm trying to sell specifically. Again, looking at those marketing goals as our second point of reference there.

The last thing, and this is another thing in my business, recently I'm in the middle of a program now, so I usually don't see a whole lot of money come in while I'm in program just because my admissions team is also a part of my faculty and just our energy and focus isn't on recruitment during program, and so what can happen is I can get a little bit stressed because the flow isn't there in the same way that it's usually there throughout the rest of my year. For me, taking a step back and looking at my financial ebb and flow of last year and understanding the peaks and valleys and understanding this more macro perspective of my finances and having faith that yes, it will return, but sometimes we kind of get into this place of a plateau as entrepreneurs and it can get a little bit scary, especially if you're in your first year. I'm just in my second year, but without having seen that full cycle of hyper abundance and then maybe periods of some stagnation.

I know for me specifically, in my business, I have my programs and of course during my programs I'm paying out way more. I'm paying out my teachers, I'm paying out the rent of the facility, I'm paying out all of these different things that go into building the programs that I have, and at the same time while I'm paying out, I'm also not putting all of my attention or intention, both of them, into getting that money back in. I kind of get in this place where I stress myself out a bit. Again, taking that step back, recognizing that the nature of being an entrepreneur is that sometimes there's a lot coming in. Sometimes there's not as much coming in. Looking at my numbers from last year and just trusting and knowing that it will cycle back and that everything is good.

Again, I'd like to just kind of run through that. Again, the tip here that I have for you is to designate one day a week where you are working on your business, where you are seeing your business as a whole. You're really committing to taking a step back and trying to develop fresh eyes instead of obsessing over all of the small details that are inevitably there for you to stress over in your business.

Take a look at your branding. Just look through your social media, look through your website, look through your online marketing automation, your automated email series, your receipts, whatever it is that you're sending out and communicating with your clients, look at it and make sure that it's consistent. There's almost always ways that you can tighten it up a little bit, rewrite some copy, do something to really make sure that again, the feeling of your company and what it is that you're trying to communicate is infused in every single point of communication that you have with your clients.

The next is the ease of user experience. Walking through the stages, going through your website, making sure that it's super clear how to make a purchasing decision with your company, if that's what you're working to do. Then the third thing, your marketing goals, getting super specific about which services or products it is that you are trying to get off of your shelves or which events you're trying to get full, and then from that place of getting super specific around those goals, taking a step back and being able to point your advertising and your marketing efforts to making sure that you're able to manifest those goals.

The fourth thing is this financial ebb and flow. If you're getting stressed about money or if you're in the state where you're super abundant ... I get into this place where I'm making a lot of money and then I start spending a lot of money. For me, it's this game of being smart about the ebb and flow, both during stages of abundance and during stages of not as much coming in, and just taking a look back and understanding how months shift and where you might be in your annual cycle and just taking comfort in knowing that it's always, always changing.

I hope that that was helpful for you. Again, this is committing to taking a look at the macro of the business. Instead of focusing on all these micro details, really take the time, super important to take a step back and to see things as much as you can from a third party perspective and really see how you can get into the business and make it better.

I'm Adi Shakti, the six figure yogi. I'm so incredibly thankful for you taking the time to listen to this podcast. I'm so happy to answer your specific questions about your business. If you'd like, you can send me an email at SixFigureYogi@gmail.com. That's SixFigureYoga@gmail.com. I will answer your questions on the podcast. Thank you so much. Have a wonderful day, and I will see you next time.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely and that would not be possible without you trusting and letting me in. Be sure to head over to SixFigureYogi.com. That's SixFigureYogi.com for your free online marketing and conscious business growth e-course. You've got this. I believe in you and I'll see you next time. Namaste.

13: 3 Things You Need to Know When Getting Started with Online Marketing

What up and Namaste to my yogi's, my sisters, my brothers, and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti the six figure yogi, and I have been sent to elevate and empower you. I bridge the gap between old school big business secrets, and your new paradigm creation. Consider me your hippie business strategist, and your new best friend. Be sure to head over to SixFigureYogi.com, that's S-I-X FigureYogi.com for your friend online marketing and conscious business course E-course with yours truly. Grab your Kombucha, turn down your grateful dead and get ready to take notes.

Namaste an welcome, this is Adi Shakti, the six figure yogi. I have a question in this morning from Lana, and Lana says, "Hi Adi, how have you been? Congratulations on the educating another group of teachers, it must feel amazing. I'm very proud of you." Thank you so much Lana. "I'm educating myself on online marketing because that is obviously the next step and I've just finished with all of your podcasts. I was wondering, which online marketing tool has been the most successful? I will be trying out different ones but what do you think? Do you have any statistics on that? I assume Facebook is one of the best, thank you, thank you, thank you, thank you, Lana."

Thank you so much for that question Lana, and I think that your question was great because it really allows me to kind of step back. I'm in a place in my business and in my mind where I'm always thinking of the micro, of the small details that I can shift to make my message more impactful. I think it is important to step back here and really look at online marketing from a more of a macro, or from a larger kind of perspective and just kind of look at what sort of options are out there, and how you can start to get your message out online.

I think that it's good and helpful maybe to divide the topic into three separate realms, or at least for me this is kind of how I like to think about it. That's with Facebook being one of the major platforms, which now includes Instagram as well here recently. Google Ads, and Google AdWords, and getting your message out onto different websites and things like that, that sell ad space. Then affiliate advertising being the third. I'll kind of dive in into each of these and just talk a little bit about what some of your options are, and how you can use these platforms to really get your message out into the world.

I'll start with Facebook. Facebook recently partnered with Instagram as well, so you can do your ads there on Facebook, you can get really specific about your demographics. I know there's other podcasts of mine that you can listen to, actually get a little more information about that particular piece, but really narrowing down who exactly your niche market is, and getting access to those potential buyers. Facebook has something called a, "Pixel." What you can actually do on Facebook, which is a huge, huge asset and something that I use regularly in my marketing campaigns, you can actually install the pixel into your website. If you have WordPress, or Square Space, or whatever your platform is, you can insert that pixel into the header or the footer of that website so it's actually on all of the pages. As people are logged into Facebook and visit your website, they actually, you're able to capture them.

You know that they clicked through to your website, and then you're able to capture their information. You're not able to get their details of who exactly they are, or their emails, or anything like that. There is that impression there, and Facebook collects that information. Then later on as you become more sophisticated in your online targeting you can actually send ads back to just those people that have already been to your website. You know that they're already interested, and then you're making a point to keep showing up on their Facebook wall, we call this, "Re-targeting."That's something that you can do with Facebook as you get more sophisticated.

Facebook is a great, great way to really get your message out there, to get people to your website. You can do sponsored posts, sometimes what I'll do is I'll see that there's a lot of organic activity on one of my page posts, meaning that a lot of people are just liking it because they're seeing it and liking it. Then sometimes I'll make the choice then to blast that post, or to boost that post, to put some money behind that post to a target audience so that my message, that message that is obviously working and exciting people is getting in front of more people. There's the boosting, and then there's the ads that you can create in the campaigns. As I mentioned there's other podcasts that I've released on kind of how to maximize your impact on Facebook. I think that's a good place to start for Facebook.

The second thing that I'd like to talk about is Google ads. A lot of people give me feedback, "Oh I see your ads all over the place, they follow me around the internet." The reason for that is similarly to the Facebook, I also have a code in my website for Google. I'm capturing the information of people that are visiting the website through Google, and then I'm re-targeting them and they're seeing the ads over and over again once they have visited my website. Google ads are, you can pay to have your name at the top in that kind of ad section of Facebook .... or excuse me, of Google, to have it be one of the top searches. Then there's SEO, and Google gets very, very complicated. You can pay for certain words to make sure that your ad is seen, but that can get very, very expensive.

When your looking around the internet and you're seeing kind of those random ads on different pages that you're visiting, maybe different articles that you like to read, or kind of these random websites that have content. What they do is they actually sell space on their websites to Google. Whenever you're seeing those advertisements on different websites, very, very often times it's actually Google that is putting the advertisements there. If you have been looking around and you're seeing my ads pop up for you, then that is Google AdWords at work. That's something that you can do as well, you can target an audience with Google, and your ads are showing up for them. Then as well on top of that you can do the re-targeting, where people that are visiting your website, you're making sure that they're seeing your information as well.

That's Google ads. There's all kinds of wonderful information, online courses, all sorts of different information out there on Google ads. I definitely focus more of my time and energy on Facebook just because at this point my business, I've seen it be the most profitable. What you'll start to see though is that Facebook and Google actually kind of start to work together. Somebody visits my website from Facebook, Google is capturing that as well and then from that point on they might start seeing my ads via the Google ads as well. They are separate platforms with separate billing and all of that sort of thing, but really it's kind of hard to draw a super firm line between Facebook and Google because they are, I know in my business they dance together very beautifully in making sure that I'm getting my message out to those people that have expressed their interest in what it is that I offer. There's Facebook and Google ads.

Thanks so much for listening in, this is Adi Shakti, the six figure yogi. Our summer programs, our June and July programs as of yesterday have sold out. We are still accepting students for our October 2016 program, it's a two hundred dollar yoga teacher training and self empowerment course. If you're interested in diving into the roots of why you are the way that you are, and really deciding on how it is that you want to move forward developing awareness, developing consciousness, being in a container of love to really work through these things. At the same time learning the practices of yoga, please go over to PassionYogaSchool.com and give us a visit. We have a few more spaces left for October, so if you are interested in moving forward with us for this fall, now is the time to get your applications in. Thank you so much, and now back to your boss training.

Welcome back, so the third piece here that we'll talk about is affiliate advertising. We talked a bit about Facebook, we've talked a bit about Google ads and how both of them have re-targeting capabilities. Now we're moving into affiliate advertising. In the online marketing space you can pay for traffic for Facebook and Google ads, The Art of Paid Traffic is a podcast that I really enjoy listening to, to get more details on how to amplify that. Then the other thing that you can do is affiliate advertising. Affiliate advertising is when you're reaching out to different people in your industry that are offering a service that isn't necessarily .... or isn't rather in direct competition with what it is you're doing, but is a really beautiful complimentary service.

For example, if there's a website that sells meditation cushions, and malas, that might be an interesting place for me to have an advertisement for my yoga teacher training. If I'm open to something like that .... and affiliate advertising to be completely honest is not something that I practice regularly, but it is something in the online space. If I were interested for example in partnering with a company like that, I may put an affiliate link, give them access to an affiliate link and an affiliate ad that people could click through on their website that takes them back to me. I could track that, and then issue them some sort of commission if a client signs up from their websites.

That's a pretty common thing, the side bar, different advertisements and different things that you see, it could be very possible that those companies have an affiliate relationship with each other. In the same way, perhaps I advertise their services on my website and people are clicking through that way, and then I might be getting a commission on what it is that I sell through my online platform. Through that you can kind of reach out. Then there's things called, "Joint Venture Launches," where you're partnering with different companies that are similar to yours, and you're getting out to their email list. There's lots of different creative ways to partner with other online entrepreneurs, and sharing each others platforms, and getting your message out to your clients.

You just want to be really picky about that though. For example, with Passion Yoga School I don't particularly like to put other people's things on passion because what can happen then is that they're clicking out of passion, and they're starting to shop, and starting to look at other things. I really want to make sure that once people get on the passion site that they're glued there, and that they're really seeing all of the information that I have. I don't want to invite them to leave that. That's kind of my perspective, and I know that a lot of other online entrepreneurs have that similar perspective. At the same time some people, their primary income is affiliate advertising, that they are really good at getting traffic to their website, and so they make a good amount of money on affiliate advertising.

It just depends, it depends what your message is, what exactly it is that you are hoping to achieve, but definitely having those relationships with other companies can be really helpful. You're both posting about each other, maybe on social media. You're sharing each other's information through your email list. You're putting information on each other's websites, but it can be a really beautiful way to get the word out. We have the Goddess Rising Series for example, and what it does is it gives us a platform on Passion Yoga School to highlight incredible women doing incredible things, and we ask them a lot of very personal questions around their spirituality, and their trauma, and all of these things that we focus on at Passion Yoga School. Then they're sharing that page with their network, and then that's drawing traffic back in.

That's kind of a free way, of course it takes time and energy, and those things aren't free. As far as it's not an ongoing expense that I have to keep that series going, and so that's really helpful as well, is that we're getting in front of different people's market and giving them an opportunity, and a voice, and a platform to share their story. That's kind of affiliate advertising, social prospecting, these are ways that you can start to get your message out as well.

Just to kind of recap everything that we've gone over today. We've gone over Facebook, and how you can use Facebook and target your specific demographics, capture people that are coming in through your website, and making sure that you're re-targeting them. Then Google ads, which is the same thing. That you're choosing a very specific demographic, you're creating these ads, there's different sizes of different ads, and different ad sizes have different likelihoods of being shown, and there's all kinds of great information online that you can look at to start to get that started.

Canva, I'll give you as a resource is a great place to get those ads created. They have the pixels just right and that can be really helpful. That's Google ads, and then affiliate advertising or reaching out to other partners in the industry to see how you can start to cultivate a relationship that's mutually beneficial is another great way to start to grow your online platform. I hope that was helpful Lana, thank you so much for giving me that question. It's an opportunity for me to step back and really try and give you guys a bigger picture of all of these things.

For those of you that are at home that are listening, welcome. I'm so thankful to have you here on the six figure yogi platform, and I'm here for you. If you have any questions at all don't be shy, specific questions, more general questions, whatever it is that you have going on in your business that you think I might be able to help you with. You can send me an email at Six, that's S-I-X FigureYogi@Gmail.com. That comes direct to me, and I'll take a look at that and see what kind of answers I can get for you. Thank you so much, I want to live in a world with conscious people making money doing what they love. We are in a crazy state, I'm here in the United States actually and scattered it, and a little contracted, and quite fearful actually for what's happening right now in our country.

I think we're on the verge of something great, on the verge of something beautiful, but it's going to take us, those of us that are connected to our hearts and willing to do the work that it takes to really move us into the next paradigm, to really step up, recognize our power, and move forward in a way that honors what we're really made of. Thank you guys all for listening in, for educating yourself, for doing what needs to be done to really get your vision, and your impact out into the world.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely, and that would not be possible without you trusting and letting me in. Be sure to head over to SixFigureYogi.com, that's S-I-X FigureYogi.com for your free online marketing and conscious business growth E-course. You've got this, I believe in you and I'll see you next time. Namaste.

12: Testing FB ads, Calculating cost of Customer Acquisition, & other fears it's time to face

What up and namaste to my yogis, my sisters, my brothers, and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti, the six figure yogi, and I have been sent to elevate and empower you. I bridge the gap between old school big business secrets and your new paradigm creation. Consider me your hippie business strategist and your new best friend. Be sure to head over to SixFigureYogi.com. That's SixFigureYogi.com for your free online marketing conscious business growth e-course with yours truly. Grab your kombucha, turn down your Grateful Dead, and get ready to take notes.

Namaste and welcome. This is Adi Shakti, the six figure yogi, and we are finishing up here in Costa Rica. I've got my June 2016 class finishing on Saturday and I'm just so incredibly proud of them, so I just wanted to give a shout out to my June 2016 class. 19 graduates we'll have this time, and I'm getting there. I'm almost at 100 yoga teachers trained. It's pretty crazy. Yeah, and so I just wanted to give a shout out. Let's dive right in.

facebook ads

facebook ads

Today, what I want to talk to you about, I've been getting questions on Facebook ads and I think that this is an important thing to talk about with conscious entrepreneurs because Facebook, as you guys are all well aware, is obviously an incredible platform for bringing more business into your business. I wanted to talk a little bit today about testing and scaling as well the art of determining your cost of customer acquisition so that you can include that into your pricing structure as well.

I just want to start with the basics of putting together an ad and testing it and what that kind of looks like. For those of you at home, I mean, if you're at a computer, it might be good to go ahead and then pull this up and work with it with me. You go and you are on your Facebook, your personal Facebook page and you hit a little down arrow there on the upper right hand side there, the blue bar. You can scroll down and you'll see manage adverts. Okay, so you can click there and then there you'll click on your name and you'll start to see the different ad campaigns that you have and I just want to talk you guys through kind of how to read the numbers in your adverts manager, what they mean, and how you can adjust accordingly based on the numbers that you're getting back.

What I invite you to do is to create a campaign if you haven't already and you are adding a few different images, it's going to have the same copy or the same text, but you do want to try a few different images that you're uploading into that singular ad. You're playing with your demographics, you're trying to get everything just right, and then you're just starting there, right? You have your ad. Once you have your ad built, then you can step right in with me.

What I'm going to do here is I'm going to click on one of my ads. I'm currently running ads for my October yoga teacher training here in Costa Rica. I can click on this ad and when it pulls up, I'm given the stats, I'm given how much I've spent. I'm reminded of what the visuals of the ad looks like. I'm seeing whether or not it's active. I'm seeing how many website clicks. I'm seeing how many people have seen it, the cost of the website click, the budget, et cetera, et cetera.

What's important to me and what I would like for you to look at here is once you click on the ad again there and you can actually look in and see the different pictures that you are using for the ad. If you're using multiple pictures, this is an incredible feature here that I really encourage you guys to lean into, and that's the art of adding several pictures to an ad, maybe even up to five pictures, and then you can give it a couple of days to start to kind of see what the results are and then very, very quickly it should become pretty obvious which one of your pictures is performing the best, you know, or maybe there's just a couple that aren't performing that well. If you look over here to the far right, there's a relevance score. This is going to be a rating from one to ten based on how your audience is responding to your advert. You want that number, obviously, as high as you can get it. I have an eight score here, so I'm feeling pretty good about that.

Then I'm looking at my cost per website click, so that's another really good indicator. If your cost of the website click is super high, then you may want to turn those ads off. You can just go to that little blue line there on the far left of that particular picture and just turn off the pictures that aren't working. Then the dollars that you are spending to get your ad and your messages out there are getting concentrated, they're not being diluted. They're getting concentrated on those pictures that are working. Sometimes we think that a picture is beautiful, we think that it's great, but for whatever reason it's not getting the clicks. I invite you guys to go and once you create the ad, you're going back in and you're watching the ad and you're figuring out what exactly it is that's working.

Then, from that place, once you kind of have the photos that you know that can work, maybe at that point you're scaling the ad, meaning that you're putting more money into it. The algorithm there kind of gets complicated as well, but just as a general standard, if something's doing well with a smaller amount, it's also going to do well with a larger amount of a budget. You can kind of put out maybe two or three dollars a day just to start and then from there, once you're kind of gauging your audience and you're figuring out what exactly it is they're responding to, then at that point you can maybe put some more money behind the ad. I think that that can be helpful.

Once you have the ad and you have the pictures that you know you can use, then maybe you're creating a couple of different ads, you're using different copy, meaning the different text or the different headlines that you're using, you're trying out different buttons, you're trying out different demographics, you're tweaking your demographics to see what is getting the most engagement or what is getting the most activity back into the website. More important than getting the activity back into the website is those people that are actually opting in for your free offer or opting in for your email list, because those are the people that are the most likely then to become buying customers. I just wanted to talk a little bit about that with you. I hope that that was helpful, and we'll be back here in just a second.

Thank you so much for listening in. This is Adi Shakti, the six figure yogi. Our summer programs, our June and July programs, as of yesterday, have sold out. We are still accepting students for our October 2016 program. It's a 200 hour yoga teacher training and self empowerment course. If you're interested in diving into the roots of why you are the way that you are and really deciding on how it is that you want to move forward, developing awareness, developing consciousness, being in a container of love, to really work through these things, at the same time learning the practices of yoga, please go over to PassionYogaSchool.com and give us a visit. We have a few more spaces left for October, so if you are interested in moving forward with us for this fall, now is the time to get your applications in. Thank you so much, and now back to your boss training.

Hey guys, welcome back. Yeah, so what we just went over just to briefly touch on it again, is this commitment to testing. We are smart beings and we have hunches about things that will work and things that don't work, but it's important as conscious entrepreneurs that we trust our intuition, of course, as we're starting to build these things, but we're also watching the numbers and really listening in and learning what is getting the sort of engagement from our audience that we're looking for and adjusting our campaigns accordingly. Again, I encourage you to change your images, try out different images, try out different copy, which is the text that you're using for the ad, and also the button there, the action button, whether it's learn more, sign up now, you can try different buttons to see how that changes thing, and then also playing with the demographics of your audience to make sure that you're really laser targeting the people that are going to be most engaged with what it is that you're offering. The most specific and clear you can be on that, the better. From that place, you can start to scale.

This is when we start to get into the idea of cost of customer acquisition. That's the amount of money that it costs me to get somebody signed up for one of my yoga teacher training and self empowerment courses, for example. The cost of customer acquisition I calculate and it takes a bit of time, right? Now I'm at a place in my business, I'm in my second fiscal year and so I saw the first year cycle, and I can see how much money I put into ads, right, over the course of last year, for example. I can see how many people signed up because of those ads and then what I'm doing is I'm dividing the total amount that I spent on the ads by the number of people that signed up, and then that becomes my cost of customer acquisition, okay? Again, that's how much money you spent on a particular campaign or within a particular year, and then you're dividing that by how many people actually signed up. You can get fancy with that, right, if it's different amount of ads going towards different campaigns or different projects that you have going on. I mean, you can really break that down a lot, but I think for me, just to have that overall figure, this is how much I spent last year and this is how many people I got signed up from those efforts is really, really helpful for me.

What I've kind of started to figure out is it costs me around $80 to get one person signed up for one of my programs with the ads and with paying my administrative team. There's other factors, right, that go into those things as well, but about $80. What I do is I, of course, include that cost in the cost of my program, so I'm including that as an administrative fee because I know that I'm going to have to take on that cost in order to get someone to sign up for one of my programs. With a relative amount of confidence, I can then know that if I need, and just for the sake of example, say I need ten people signed up for a program, I may need to put in 80 times 10 or $800 worth of ads to see that happen. As I've gotten better, I'm hoping and the goal here is that your cost of customer acquisition goes way, way down, right, because you're fine tuning your ability to target your market, you're getting better with your copy, you're speaking more actively with your pictures, you are really watching the trends and noticing which ads are working and which aren't, and so you can really fine tune that skill all the way down so that your cost of customer acquisition is not so high.

It is a very, very helpful number for you to know or for you to try to calculate in your business so that you can be realistic about how many people you're actually anticipating to have for your programs or for your services based on this online marketing, these campaigns. I think that those ... I just wanted to talk about that with you guys today, just give you kind of a little bit of an idea of what it takes really behind the scenes to make a successful ad campaign, you know, just putting it together and then leaving it alone is one way to do it and I'm sure that some people are able to have success with that, but I personally find that the more that I commit to checking up on it, to knowing which photos are doing the best, what kind of copy's doing the best, what kind of people are responding best to my ads and what kind of people are signing up and really going all the way through to becoming a buyer, that sort of information and my ability to fine tune my messaging to really speak more specifically to those people is really making my life a lot easier, right? Instead of casting this huge net, like what I was doing before, I'm getting clearer and clearer and clearer around who exactly my market is.

I invite you guys to do that. It all comes back to what we were talking about before about really recognizing your why, who you're meant to serve in that why, and then targeting your audience super duper specifically, really speaking directly to their heart as you're putting together your ads, as you're putting together your messaging. I hope that that was helpful, a little one-on-one on scaling, cost of customer acquisition, and testing with the ads. Just a reminder, I love answering your guys' emails. It really means so much to me. You guys send me such loving words and I really, really appreciate it. If you guys have questions, please send me an email. It makes it so much easier, my job, just to know exactly what it is you guys are struggling with so that I can prepare this content for you. This is for you. That's why I'm doing this. If you have a specific question, please send me an email at sixfigureyogi@gmail.com and I will put it on the list and get it featured here on the podcast.

Thank you so much for your time and energy. I want to live in a world with conscious, loving, passionate people making their money doing what they love. I honor you all for listening in and for committing to do that for yourself. Thank you so much. I am Adi Shakti and I will see you next time.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely and that would not be possible without you trusting and letting me in. Be sure to head over to SixFigureYogi.com, that's SixFigureYogi.com for your free online marketing and conscious business growth e-course. You've got this. I believe in you and I'll see you next time. Namaste.

11: Scared Sh**less to take the plunge? This could help

11.jpg

What's up and Namaste to my Yogi's, my sisters, my brothers, and all my conscious entrepreneurs out there working to make their passion their paycheck. I am Adi Shakti , the six-figure yogi, and I have been send to elevate and empower you. I bridge the gap between old school big business secrets and your new paradigm creation. Consider me your hippie business strategist and your new best friend. Be sure to head over to sixfigureyogi.com for your free online marketing and conscious business growth e-course with yours truly. Grab your kombutcha, turn down your grateful dead and get ready to take notes.

Namaste and welcome, this is Adi Shakti, the six figure yogi, and we are full swing here in Costa Rica with our two hundred hour yoga teach training and self-empowerment course. I have twenty students here that I've been working with over the last week and we still have two weeks left and it's just been an incredible journey. I can't even begin to put it into words. You have so much powerful release and togetherness and developing unconditional love and really beginning to look deeply into our patterns and how we can start to pull away the layers of these things that we have in our lives that are holding us back from our ability to really experience bliss, and so my focus has really been there.

I think that a lot of you can really relate to that, because as yoga teachers, or as wellness professionals, we have this passion, this burning passion within us, and it can be super challenging to switch it from being in this very divine inspiration realm of connecting with your students, of offering your services, of being present and fully with them, and then also kind of having this peace of "okay, but how is it that I'm able to expand my impact? How is it that I'm able to really get this message out into the world through the business?"

I just wanted to let you guys know that it's challenging for me sitting here in front of the microphone today to switch back into this realm with you guys but I have a great question and I want to feature that today.

This comes from Trista and it says, "Hi, thank you so much for sharing your knowledge. It has always been a daunting thought for me to step up and start running a yoga business because it's hard to know where to even begin, but you've really broke it down into bite-sized chunks, so thanks again. I think the biggest obstacle I face now is to leave the secure job that I have and take a leap into this world. I know in your e-mails you're always a cheerleader here for us, and it's great to access the content, but I'm wondering if you have any other advice to take the plunge and do it? I know it's what I'm meant to do, but holy, it's scary to leave the comfort and security behind. If you have any words of wisdom, that would be amazing. Thanks so much. So much love to you, Trista."

Thank you so much for reaching out, Trista, and I totally, totally, totally get that. It's a super valid question and I want to talk a little bit about kind of what my journey looked like. What happened was I was working full time for someone else and I kind of finally decided that I wanted to move into entrepreneurship, and there was this slow progression before I left where I was starting to build my audience, and really started to plan and think about what it is that I wanted my vision to look like. I was working full time for somebody else and also developing my ideas for what my future would look like on the side.

My husband and I, we got married. We both quit our jobs the week before we got married, actually. We got married in September, it'll be two years here this September. Very, very shortly after we got married, we took a couple of months to kind of transition and get ready and we were saving, of course so that we were able to do that. Then we moved down to Costa Rica.

In moving to Costa Rica and living here, we're really blessed in that our cost of living is not high, and so I was taking the risk of moving into entrepreneurship, but I was also doing it keeping in mind that my cost of living would be low, and so that's one of the things that's really made it an easier transition for us and so I was really able to go for it.

We also don't have children, and we don't have a lot of these other factors. I don't want to say that doing this is easy, or that doing this is for everyone, but I think that those of you listening, I would assume that those of you who are listening are listening because you really have this burning desire, and so I don't think that the path that I've chosen is for everyone. It's important that we have other systems in our economy in place, and there is a place for everyone to offer whatever it is that they're passionate about to keep everything moving, and so that will look differently for everyone.

I'm a huge component of the freedom lifestyle, of the mobile lifestyle, because that's really what lights me up and really what I want. Some people crave more stability. Some people can't handle the stress of the unending to-do list, or the very fluid ins and outs of the cash flow, and so it's not for everyone. I think that you writing interest, you know in your heart that this is exactly what it is that you need to be doing, and so what I recommend that you do if you decide that this is for sure the direction that you want to head in, the first thing that you need to do is just decide and commit that you're going to do it.

For my husband and I the first step there was to make a date. Okay, this is the date that we are going to transition into this, and then back from that date, I was able to look at how much time I had to really start to build my list, to start to build my social media, to start to build all of these things while I still had the support from an outside organization.

That's how most people start their businesses, I think, is that they have a full time job, they're using and saving some of that money to start to invest back into their dream life, and so just picking that date and starting to make it real on the calendar is really the first step in starting to make this a reality for yourself.

Thank you so much for listening in. This is Adi Shakti, the six figure yogi. Our summer programs are June and July programs as of yesterday have sold out. We are still accepting students for our October 2016 program. It's a two hundred hour yoga teacher training and self-empowerment course. If you're interested in diving in to the roots of why you are the way that you are and really deciding on how it is that you want to move forward developing awareness, developing consciousness, being in a container of love to really work through these things, at the same time learning the practices of yoga, please go over to passionyogaschool.com and give us a visit. We have a few more spaces left for October, so if you are interested in moving forward with us for this fall, now is the time to get your applications in. Thank you so much and now back to your boss training.

Welcome back, this is Adi Shakti, the six figure yogi. Once you have the date on the calendar, there is a lot of different preparation. Maybe it is that you need to downgrade your living situation. Maybe it is that you need to move. We actually moved out of the United States to make this a reality, and having a lower cost of living and knowing that we could actually live with less really gave us the peace of mind to know that if it didn't go as well as I had initially planned, that we would still have the money and have what we needed to be able to continue to support ourselves.

I've been so very blessed in my business that we really did take off from the very beginning. There's absolutely days where it's still financially stressful or the ins and outs and the ups and downs are something that I'm very much still getting used to in my business as this is only my second full fiscal year, but as I've shared with you guys, we were able to do six figures that first year and we did it because I really committed to building and starting having a list and a vision and a website and all of these things before I actually completely cut myself off from my previous employer.

We still have a wonderful relationship and I'm still open to working with them and it really was a conversation with them as well because the work that I did with them was still very heart-centered and heart-felt and I really honor everything that they do. It was just that my nature is to be my own boss, and so now we have more of a collaborative relationship where we work together on certain projects, but it's not a full time commitment for me all the time. Maybe with your job kind of depending of the nature, maybe you're switching more into a part time or if you have the relationship with your employer that you can kind of explain your dreams and explain what it is that you're wanting to move into, then you can have that conversation as well. It really comes from you knowing what it is that you're supposed to be doing.

I am young, I'm 27 years old. I don't have any children. I have a husband that supports me emotionally and so I really- my situation was very right for this opportunity to really dive into transformation and for diving into this lifestyle but I don't think that it is for everybody, as I've mentioned.

Trista, for you, it's just a matter of deciding it, deciding that it's what you want, to make sure that you have the systems around you that are going to support you emotionally, and putting it on the calendar, when is it that you are going to dive into this full time and how can you prepare, how can you simplify your life before that time to make sure that there is a margin of error. If things don't pick up as quickly as you'd hope right away that you are still able to continue to maintain your lifestyle.

For us that meant a lot of saving before. It did mean reaching out and finding credit cards and different things that ended up ultimately really supporting us in our business but there is a huge risk with all of these things and I don't recommend you know, that path necessarily for everyone.

I'm not sure, Trista, you didn't mention the line of work that you're in now, and so I think it's just a matter of deciding are you feeling like you are in your divine path? Are you feeling like you're doing exactly what it is that you're supposed to be doing? I know lots of single, or not single, rather, stay-at-home moms, for example that are being supported by their partners, or by their husbands that are home taking care of their children that are one hundred percent in line with that path. I know women that are executives that are super, super inspired by their ability to continue to impact politics or are really lit up by that kind of work and so that can be for someone as well. I know people that are very content putting in their forty hours a week and they're thrilled with that. They can go home and then they can spend their time with their family and they have their cheques coming in and so that might be the life for them.

I think it's just really a matter of committing and understanding and being aligned with exactly what it is that you're supposed to be doing here and then from that place, getting still and getting yourself space to clear, and then deciding when. When is this going to happen for you, and marking it on the calendar. I remember our date was September 1st. I still remember that date because it was so many months and so many freak out sessions and tears and times of excitement working up to that date, but that was the date. That was the date that we were going to take this plunge and there was a preparatory period, and then we went for it.

I've educated myself in all of the things that I'm sharing with you guys here, the online marketing, which is huge, and how to meaningfully connect with my clients, how to do all of these things, and at the same time working on myself and working on my art and really being in a position where I can provide incredible transformational experiences for people. Then they're sharing with their friends and it gets easier and then it starts to flow and it starts to grow that way. I'm at a place now where I don't have to put as much time or money into my online branding, onto my online marketing because I'm getting this word of mouth now.

It does become easier but it's like this first initial boom where you're educating the market and you're getting people on your team and that kind of pushing the boulder up the hill is the hardest part and that's what is it early and that's where there's that huge financial risk and you haven't seen the cycles of your income throughout the year and it can be really, really stressful but that time, if you could push through that time, or at least in my experience, which is the only thing that I can speak on, is that it's totally, totally, totally worth it.

I was sitting out there this morning. I got up at five, and it was pouring down rain and I got on my motorcycle and I went to the yoga platform and I sit down before twenty eager students overlooking the Caribbean ocean and the jungle, all the jungle noises, and I'm sitting there and I'm seeing all of them and their eyes are closed and they have this soft smile on their face, and I'm teaching them [inaudible 00:13:06], I'm teaching them [inaudible 00:13:08], I'm teaching them philosophy, I'm teaching them all of the tools that have enriched my life so much, and it's like, yes, this is why. This is worth it. I'm in the heat of it now and I'm so incredibly honored and humbled.

The work that we do is just incredible. I have such an incredible team and we're just watching people sob and allow their trauma to come to the surface and really working on allowing it to be loved fully and this is what I'm here for, but all of this business strategy and all of these things that I've had to develop, really, it's the vehicle, it's the tool that I have, right, to really get my message on to the world. You're right on, Trista, on listening in and educating yourself on how to package your offering and to take the leap you really, really have to have your heart aligned with it. You have to be willing to sacrifice. You have to be willing to really make your business your spiritual practice.

There will be all different sorts of problems and different things that come up and it will constantly test your ability to stay calm, to stay connected, to stay still. It's an honor for me in that way to work with my business as a spiritual practice and so I just wanted to share that with you Trista, with all of you listening, I hope that some of that was helpful.

Just listen in and determine what it is that makes you feel the most alive, and for me that is facilitating transformation and the only way that I could do that meaningfully and the way that I wanted was to start my own company and so because I getting started in businessknew that I wanted to do that, therefore I needed to educate myself on online marketing. Therefore I needed a team. Therefore I needed financing. Therefore I needed to leave my job. Therefore all of those other things, but it's really determining that why and sitting with that why that is going to be the foundation and it's what is going to pull you through on those days that it is challenging.

Thank you so much for writing in, Trista, for all of you at home that are listening in, if you have any questions, any more specific questions, I love diving into the nitty gritties as well, on Facebook, or any other sorts of tools that you guys are using to get your message out there, just send me a message at sixfigureyogi@gmail.com. The time of this recording is June 19th and I am in session, so I'm not responding to e-mails super quickly right now, but I will be transitioning back out here in a couple of weeks so be patient with me as I give my attention, my love, and my care to my students. That is my top priority and I'd be super happy to record some answers to any other questions that you guys have when the time is right for me.

Thank you so much for listening in, I'm Adi Shakti, the six figure yogi and I will see you next time. Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely and that would not be possible without you trusting and letting me in. Be sure to head over to sixfigureyogi.com for your free online marketing and conscious business growth e-course. You've got this. I believe in you and I'll see you next time. Namaste.

10: Strategic planning that doesn't suck

What up and namaste to my yogis, my sisters, my brothers, and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti, the Six Figure Yogi. I have been sent to elevate and empower you. I bridge the gap between old school, big business secrets and your new paradigm creation. Consider me your hippy business strategist and your new best friend. Be sure to head over to sixfigureyogi.com, that's S-I-X-figureyogi.com, for your free online marketing and conscious business growth e-course with yours truly. Grab your kombucha, turn down your Grateful Dead, and get ready to take notes.

Namaste and welcome. This is Adi Shakti, the Six Figure Yogi. I want to give a shout-out to Beth Anne. She is based on the Pacific side. We actually did our reiki certification together, I think it's been a couple of years ago now. She had a question, and I wanted to feature that today.

"Hi, Adi. Thanks for the webinar. It definitely answered some questions. I've been following and implementing lots of your helpful information. I'm having trouble understanding the use for CRM and for an automated email system. I love Drip and that you use it. However, it's super far out of my budget, so I've been getting on AWeber, which does the automation emails that I can send out to multiple lists, et cetera. I'm wondering if it's also worth it to sign up and pay for a CRM system like Pipedrive, as well. Can you go into detail about what the difference is and if it's worth it to invest in both of these things when you're just getting started. Anyways, thanks again. You rock. I'm making 1,000 great changes to my business and all because of your help. So sad I can't make it for the 300-hour program in January. Peace and namaste, Beth Anne."

Thank you so much for writing in, Beth Anne. This is something that's important to address. What she's talking about is she's talking about the difference between a CRM, which is a customer relationship management system, and an automated email system, we use Drip or MailChimp or AWeber or Intraport, all these different automated email systems. For us, we sell live events. For people in the space that are selling online packages, online trainings, things where the entire process is online, I think that just having an email automation system is fine.

Because you're doing a formal launch, you have this product that you're selling, and you're supporting your clients every step of the way through these automated emails, working them through the deadline and all of these different things to sign up for your services, and they're accessing all of that via the Internet. What's different about what we do and so far what I know about all of you, what you guys are doing, is it's more live events. It's retreats. It's getting people to come to your classes, getting people to come to your workshop, setting up private coaching sessions, setting up private personal training, helping people plan retreats, all these different things that you guys have communicated with me that you're doing.

What I find is that we have our automated email system, and what we have with our automated email system is something called lead nurturing. We can actually see on our end how people are engaging with our content, what links they're clicking on, where they're going on our website, which emails they're opening, which videos they're watching. Over a period of time, as people become more and more engaged with our company, their lead score is automatically tracked by our system, it goes higher and higher. Then once we get to a certain point with the lead score, that's when we're really individually reaching out to people to see how we can support them in moving forward with our company.

Once you get to a place where you have thousands of people on your email list, it's not realistic to be keeping an eye on all few thousand people to see where they are in the process in all of that. For us, that's where the CRM, or the customer relationship management, system comes into play. When I started, mind you, I had a list of emails and I was collecting them all through my lead page. I had no automated email system at all. I was just collecting all of my emails through Instapage and I was keeping a list on Google Sheets and I was reaching out to them periodically and I was keeping track of everything on a single Google Sheet document.

Over time, over the course of six months, I had maybe 150 people that were interested in my programs and I was having a harder time keeping track of who had applied, who I'd talked to, what we talked about. There wasn't enough space to keep everything organized in a way that I really felt good about. At that time in my business is when I actually hired on my first employee, or independent contractor.

Namaste. This is Adi Shakti, the Six Figure Yogi. I just wanted to extend an invitation out to all of you to join us for one of our yoga teacher training and self-empowerment courses here, in the jungles of Costa Rica, with my company, Passion Yoga School. You can learn about all of our upcoming 200-hour programs at passionyogaschool.com. We've just recently launched an advanced module with a prenatal option, as well, for those of you looking to become 500-hour-level teachers. I just wanted to invite you all to head over to passionyogaschool.com. There's a free online e-retreat with me, with seven yoga classes, daily meal plans, lectures on yoga philosophy, and so much more that you can grab there, as well.

I'm so thankful for all of you for listening in. I would love to meet you and welcome you down here, on the Southern Caribbean Coast of Costa Rica. Namaste. Now, back to your boss training.

At that time is really when I got hyper-organized and really started to systematize my business in a much clearer way. What worked for us is to have ... This is when I took on and I made a transfer to our current email provider. It's when I started really building my behind-the-scenes marketing automation with the emails. This is really when I started. I was in a place now where quite a few people had signed up for my programs. I was able to invest in a videographer. I was able to invest in creating more content. Then I had an assistant that was handling the day-to-day administrative support so that I could really focus on developing and building all of this content that I have available on my website and otherwise and in my emails.

I have this lead nurturing process with all of my prospective clients or people in our online community where they're getting high-quality content, they're hearing from me on a regular basis, they're hearing what's going on in the company, they're learning about upcoming events, they're invited to our webinar. We just started a webinar series, the Slay Series. You guys can watch out for that. If you're in our insiders, you'll get the information on those upcoming webinars. I'm offering regular support, regular value, for our online community.

Then, as there's that one person that raises their hand and expresses that they're actually interested in moving forward and becoming a buyer, or in coming down for our Soulful Strategic Mastermind and really working with me more one-on-one to hone in on their business, or they want to take their yoga teaching to the next level, or they want to start the path of becoming a yoga leader, then we have ways that we connect with them. Our strategy for those people that have expressed that they're actually interested in moving down a buying path is different than those that are just enjoying our content and our online community.

Those people, once they finally express interest that they're ready or they might be ready or that they are interested in coming down, they're wanting to hop on the plane, then that's when they move over to our CRM system, or our customer relationship management system. Then they're on a cycle where we're reaching out periodically and making sure that they have all the support that they need. I'm scheduling phone calls with them, or Aaron's scheduling phone calls with them. We're getting all their questions answered and we're really going above and beyond, even more so than we do with the rest of our online community, to make sure that those clients or potential clients have all of the support that they need to start to move towards joining us here, in Costa Rica.

For us, it's important and it makes sense to have two different, distinct systems. We have the lead nurturing system. Then, once we have what we consider a hot lead, or someone that has expressed interest in getting on that plane, then they move into a different system and are receiving more specialized support that's actually human-run, that we're being conscious and aware and speaking to their specific needs as they've expressed them, and all of that, versus the automation system, which you can only take so far in terms of individuals support and answering specific questions. That's the difference.

Like I said, I know you're just starting out, Beth Anne, and I know a lot of you are, as well. I started with an Excel document, a Google Sheets document, and I kept everything there. I was really diligent in keeping everything updated. I kept everything on one page, how much people had paid me, how much they owed, when they said that they would pay. Kept track of different conversations that we had and notes about them so that I could refer to those notes before I even talked to them in the future, had their email, had all of this information there. Finally it got to the point where Aaron and I looked at this document and just wanted to throw up.

We had to become more sophisticated. That's when we chose to opt for Pipedrive. That's when we chose to opt for our more sophisticated online marketing system. Pipedrive is $12 a month. It's not a ton. It has completely transformed the way that we do business. It's made everything so much easier for us. I do recommend them as a service. It really has been extremely helpful for all of our different projects. We have Maha Shakti and facilitators that we're keeping up with on bringing groups down to us. We have Passion Yoga School students that are interested both at the 300-hour and at the 200-hour level for that. Then, plus, I have other projects, Costa Rica Travel Authority, that we're keeping track of things there.

It's a lot. The more systematized, the more systems that you can have early, it's much easier to start those early. I wish I would have started them early, instead of waiting a year and a half down the line when I had all these clients and all this momentum going, and stuff to do. Then having to completely revamp my entire system and move everything over into a more sophisticated platform took a lot of time and a lot of stress. If you do have the resources, the $12 a month, to go ahead and pour into that, you will thank yourself down the line. Everything will be laser-focused, super organized, and then you'll be more effective at being able to drive the profits of your business, which is really going to keep you going.

That's what you want to stay focused on, not all these organizational tasks. You want to be on the phones. You want to be connecting with people. You want to be developing your content, developing your programs, supporting your clients, doing your yoga practice, spending time in nature, all those different things that we need to do to make sure that our businesses and our lives are happy and thriving. That's the difference, Beth Anne. I hope that that's helpful for you and for some of you out there listening, as well. I'm Adi Shakti, the Six Figure Yogi, and I will see you next time.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service, fully and completely. That would not be possible without you trusting and letting me in. Be sure to head over to sixfigureyogi.com, that's S-I-X-figureyogi.com, for your free online marketing and conscious business growth e-course. You've got this. I believe in you, and I'll see you next time. Namaste.

9: Start up fund blues? This ones for you.

What up and namaste to my yogis, my sisters, my brothers and all my conscious entrepreneurs out there working to make their passion their pay check. I'm Adi Shakti, the Six Figure Yogi and I have been sent to elevate and empower you. I bridge the gap between old-school big business secrets and your new paradigm creation. Consider me your hippy business strategist and your new best friend. Be sure to head over to sixfigureyogi.com, that's S-I-X-figureyogi.com, for your free online marketing and conscious business growth e-course with yours truly. Grab your kombucha, turn down your Grateful Dead and get ready to take notes.

Namaste and welcome. This is Adi Shakti, the Six Figure Yogi, and I've been getting lots of questions in from you guys, and I wanted to feature one today. This comes from Julifer who is based out of Los Angeles. I'll be visiting there in November. I'm pretty excited. She writes, "Hi, Adi. I hope this message finds you well. I've been slowly inching my way through your conscious entrepreneur videos and I could not be more thankful to have your guidance. I love your approach to business and your lessons are very clear." Thank you so much, Julifer. "I've been taking steps towards starting my own company but have done some things out of order. I have a website at www.daybydaytraining.com."

She makes some other comments and then she says, "As soon as I purchase the LLC, I will have maxed out my current budget. Do you have any advice on seeking donations, loans or investors? How can I determine what type of budget I will need going forward? Thank you for all that you do. I would be so lost on this endeavor without you. Best, Julifer." Thank you so much for writing in, Julifer, and I have been getting this sort of question from a lot of you which is how to get the startup funding to move forward.

What I'm seeing and I think that it's a pattern that maybe a lot of us have in a lot of ways in our lives, but it's this pattern of wanting and feeling like we don't have what we need within us, that we need to reach out somehow to secure things outside of us to be whole or to be able to move forward in a meaningful way. I'm not saying that donations or loans or investors isn't the best thing to do all the time because sometimes that can be the best choice.

For a lot of us, when we're starting these smaller start-up companies where we're the primary or maybe the only person running the company and it's just supporting us, it can be disempowering to reach out and to get into debt or to have investors and then they have ideas or they have a say in how we begin to shape and move our business because they have a stake in getting their money back. I invite you to really look and sit with the resources that you do have now and to get creative about how you can start to generate and pour money back into the business, based on what you already have going for you.

We're going to work with that theme today as we move forward. I'll go ahead and address the funding right off the bat. I have for some of the entrepreneurial endeavors that I've pursued, I started with credit cards which I do not recommend. It is pretty easy especially once you get your EIN and all of that to go ahead and get business credit and a lot of different providers. You can start to check things out, but they'll give you, I believe we had up to eighteen months actually without interest on one of our credit cards and so we were able to use that money to get things started. Then we're confident in our ability to pay it back.

We actually had the funds sitting. We just didn't want to necessarily use those so we always had the money to pay back the credit cards. We never actually were in a position where we had this huge debt and didn't have the resources to pay it back. I don't necessarily recommend that but it is available for you and a quick Google search will give you a lot of different ideas on how to start to grow your business if you do want a line of credit.

The other resources that I highly, highly recommend, a resource that I used in Indianapolis and I'm not sure that all of you, you would have access to this resource but I'm sure in LA, that they have a branch. It's called SCORE, that's S-C-O-R-E. I'm awful, I should have looked this up, but I'm not sure exactly what the acronym stands for. I know the last two, the RE is Retired Executives, and what it is, it's a team of retired executives that have come together and it's a non-profit organization. It's basically retired successful business executives that offer free consulting.

You can go to their website and you can book a consultation with someone on their team and they'll sit down with you, look through your business plan and give you ideas on how to grow on investing ideas and all those different sorts of things if you're looking for more money or just for some more guidance. Also the SBA or the Small Business Administration, they also are going to be a great resource as you start to think about applying for loans and things like that, if you decide to walk down that path, and the rest of the time, I'm going to spend talking about why you don't necessarily need to. The SBA is a great resource for entrepreneurs getting started. Those are all different resources that you can think about.

Again, that's SCORE, S-C-O-R-E and then the SBA, the Small Business Administration and the credit cards. What I would do before you would do any of that, Julifer, you specifically, I know that you are looking and walking down the path of personal training. I bet that if you sat down and wrote a list of all of the people in your life that might be interested in the services that you offer, that you might actually be able to start generating revenue now.

I know you don't have your LLC yet, but you can get started as a sole proprietor where you're just operating your business via your social security number, for example, and you can bring the money in and take the money out, and you would just track those things, and at the end of the year, you would have your income, your business income, and then your business expenses. It is much easier to keep them separate, to have the LLC and a separate, the EIN and the separate bank account and all of that as you become more sophisticated. Just to get started, you could just move forward as a sole proprietor using your social security number to do business.

You can sit there and think of all the people in your life, anybody that you know that might be interested in your personal training services and then just doing that a few times a week and setting that money aside to reinvest it back into your business. You can just sit there, take a pen and a piece of paper and jot down anybody in your life that you could reach out to today to get that money in today.

Then from there, once you have already tapped out the list that you already have, you have used your social media, your Facebook, you've your email list, you've called your Mom, [Margo 00:06:38], I [know I 00:06:39] love her, lives here in Costa Rica and I have tapped out the resources of those people that love you and that are in touch with you, from that place then you can start to think about how to expand out into people that maybe don't know you.

I want to talk a little bit about geotargeting or targeting specifically to your zip codes or to people that live in your vicinity. Your market, Julifer, and I'm not exactly sure actually if you're planning on doing personal training, assisting people via Skype and online and things like that, or if you're really looking to be a face-to-face, but for those of you that are looking for face-to-face clients in your specific area demographic, you can go into Facebook once you have an admin business page. I know many of you have these already.

You can go into Facebook and you can pick zip codes, specific zip codes to push out some sort of offer to them. What you can do is you can choose zip codes and maybe you're choosing zip codes in more affluent neighborhoods if that's your market. Personal training, I know that might be your market. You can choose people that like a particular gym, LA Fitness for example or another bigger corporation that has a larger following. You can get really specific about who exactly is seeing your ads. Then once you're starting to generate leads that way, you can develop a pricing package that feels good for you.

I know for Passion Yoga, initially we started our pricing low, lower than a lot of our competition to get people in that way and then over time, we intend to continue to raise the price. Or maybe you're going super-expensive but you're offering a more niche service than what they might get at their typical gym for example, so just to brainstorm in your genius area, what it is that you like, keeping your ideal client avatar in mind. Then you can start to shape an offering. You're using Facebook as a tool to start to get to that market. We will talk more specifically about how to do that after this quick message.

Namaste, this is Adi Shakti, the Six Figure Yogi, and I just wanted to extend an invitation out to all of you to join us for one of our yoga teacher training and self-empowerment courses here in the jungles of Costa Rica with my company, Passion Yoga School. You can learn about all of our upcoming two hundred hour programs at passionyogaschool.com, and we've just recently launched an advanced module with the prenatal option as well, for those of you looking to become five hundred hour level teachers.

I just wanted to invite you all to head over to passionyogaschool.com. There's a free online e-retreat with me with seven yoga classes, daily meal plans, lectures on yoga philosophy and so much more that you can grab there as well. I'm so thankful for all of you for listening in, and I would love to meet you and welcome you down here in the Southern Caribbean Coast of Costa Rica. Namaste and now back to your boss training.

Namaste, welcome back. This is Adi Shakti, the Six Figure Yogi. You have your Facebook ads going and you can even start at a dollar a day, right, or even up into five dollars a day, just for a week just to test and to see how things work out. You want to try different pictures, you want to try a different copy or a different language on the ad and just see what happens. What you're doing is you're bringing people from that ad they're clicking, and ideally they're then headed to what we call a lead page. There's a lot of different services that can provide lead pages for you. I personally use Instapage.

There's lead pages, there's click funnels. There's lots of different tools that you can use to create the lead page. From that, you're offering some sort of service. Maybe it's a thirty minute phone call to go over their health or whatever it is. Then they're entering their email and then you're in touch with them personally to offer this gift and to start that relationship. That can be the way that you're starting to get these leads in. You can get an ad set up. You can get your lead page set up. You can do all of these things for under a hundred dollars.

Then, once you start to, you're in touch with the people that you already know personally, you're starting to put your feelers out and collecting clients via Facebook advertisements and you are starting to build your ability to begin to monetize your project, and then you can use that money to pour back into the business to continue to grow your business. It's good if you have something else going on on the side or maybe you have a full-time job and you're trying to start this side business, what you can do is just slowly but surely, you're pouring more and more money into the business until you are ready to go ahead and move into that full-time.

Just make sure, my message here is to make sure that you are maximizing the resources that you already have at your disposal. You're reaching out to your friends, you're reaching out to your family. You're using your social media following, you're using your website, you're using all of these things to try to go ahead and generate profit via your services instead of getting other people control or giving other people a stake in your company.

Julifer, I also just took a little look at your website and I just want to give you some ideas here. First thing, you want to make sure that you have a favicon, which is that little shape at the top of the browser, so right now I see that you still have the Squarespace which is a great provider of the Squarespace favicon. You can just Google how to insert a favicon on Squarespace and you want to make sure that you get that updated to maximize the professionalism on the website. On the bottom there, it also still says, "Powered by Squarespace," and you can go ahead and delete that and add a copyright for your particular business.

What I'm also seeing is white text on your website. White text is a little hard to read and statistically they actually say that white text, people are more likely to look over that. Whenever we can, we want to make sure that we have a lighter background with a darker text. Just human psychology, lots of testing, they say that it's much easier for people to read and to respond to that so I invite you to look at that as well. Otherwise, and I know you said that you were working on some sort of free gift and so I'm looking forward to seeing that come up, your pictures are great.

You're a beautiful girl with a beautiful body, and so you're really showcasing your healthy lifestyle with your photos and so that is super-effective. In the gallery, the pictures are a little bit different from one another, so I invite you maybe to go in and put them all under the same filter or to somehow have a cohesive feel to your photos that'll professionalize everything a bit for you. You have references which I think is great. I think testimonials might be a sexier word than references. References feels a little bit like a job try-out sort of thing that you might have on a resume. These are really testimonials for people that are enjoying your services.

Maybe those people that you've been in touch with that are your references, those people are your fans already, so maybe you can reach out to them and see if they have any ideas for other people in their lives that might also benefit from your services. Yeah, so I just gave it a little look here and I just wanted to give you that feedback. That's daybydaytraining.com for those of you that want to take a look at that.

Julifer's great. She's doing incredible work getting her personal training business started. I'm super-duper proud of you. I hope that this was helpful. For those of you that have questions about your business and would want to get things featured here on the podcast, you can send me an email at sixfigureyogi@gmail.com, and I would be happy to review those things for you on the podcast. I'm Adi Shakti, the Six Figure Yogi and I will see you next time.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely, and that would be not possible without you trusting and letting me in. Be sure to head over to sixfigureyogi.com, that's S-I-X-figureyogi.com, for your free online marketing and conscious business growth e-course. You've got this. I believe in you and I'll see you next time. Namaste.

 

8: Not getting customers? Get nasty with your niche

LISTEN IN ABOVE OR READ BELOW

What up? Namaste to my yogis, my sisters, my brothers, and all my conscious entrepreneurs out there working to make their passion their paycheck. I’m Adi Shakti, the Six Figure Yogi and I have been sent to elevate and empower you. I bridge the gap between old school, big business secrets, and your new paradigm creation. Consider me your Hippie Business Strategist and your new best friend. Be sure to head over to sixfigureyogi.com. That’s S-I-X figureyogi.com for your free Online Marketing and Conscious Business Growth eCourse with yours truly. Grab your kombucha, turn down your Grateful Dead, and get ready to take notes.

Namaste and welcome. This is Adi Shakti. This is Six Figure Yogi. I want to start by giving a huge shout out to Kwin Dean. She’s one of our gradates of our 200 hour yoga teacher training and self-empowerment course here in the jungle of Costa Rica and she is starting her new moon Shakti divine feminine healing circles in Calgary, Canada. She just launched her first program and I am so incredibly proud of her, so I just wanted to give a shout out to Kwin. I’m really, really proud of you Kwin.

Today I want to talk about the niche market. I have gotten some questions in from you guys around your biggest fears and resistance in relationship to getting new customers. It’s a huge fear that a lot of you have in your businesses is moving toward more customers. I wanted to talk a little bit today about how to really position yourself to ensure that you will have customers in your conscious business.

The first thing that you need to do is be on fire, to be passionate, to be in your genius own, to be in a place where you feel empowered. You do that through defining your why, through defining what it is and getting really clear about exactly what it is that makes you super excited. When you're in that place of your genius own, when you're feeling inspired and expansive and blissful and playful and fearless, that is the place that you need to be in to attract people to you.

Sitting with your why and figuring out exactly why it is that you are here on this planet is step 1 and moving towards your niche. For example, I am very clear now that my why on being here is to support and uplift the empowerment and awakening of the divine feminine on the earth. Through these conscious business education courses I’m supporting you as conscious entrepreneurs and women stepping into your power as business leaders, through my yoga teacher training and self-empowerment courses I am helping women dive into their trauma, release patterns that no longer serve them so that they can get clear in their connections with god, through the Maha Shakti Center we’re uplifting other facilitators and coming in to be able to offer whatever it is that lights them on fire. There’s lots of different ways in my life that I’m working towards uplifting and awakening the divine feminine.

I have this crazy burning passion and it’s like a fire. My job as a conscious entrepreneur is to figure out how I take that burning passion and I put it into something that I can package and that I can then monetize to support myself with that green energy back into my family so that I continue to live the lifestyle that I want to live. How I do that is by asking and by listening. Via my passion I am able to define my ideal client avatar or that person that I really want to uplift, that person that I really want to support.

Then once I have an idea of what that ideal client avatar, who that ideal customer is, then I need to listen in very deeply into what it is that they are asking for, what their deepest fears, what their deepest desires are, and then I’m creating services, I’m creating opportunities for people once I’ve listened into what it is that they need. I’m listening to my students throughout the course of my trainings, I’m listening to my facilitators and I’m modifying my format, I’m modifying what it is that I’m doing to make sure that I’m meeting the needs of the people that I’m here to serve.

You can ask in a lot of different ways. You just want to listen. When you're in an environment, for us, when we’re in at festivals, when we’re at conferences around yoga, when we’re out in the community at women circles, we’re listening to the language that people are using, we’re listening to what their needs and desires are. Then we’re then able to come back to the drawing board and start to create things that are going to serve them. As you're out in the world and as you're spending time with your ideal client avatar, listen to what it is that they’re saying.

You can also for those of you that do have a list or that are working on a list you can send a survey out to your list and ask them exactly what it is that they would like. They know you. They know what your passions are. A lot of you are already working on building a significant online platform, so they’ve been following you for a bit. Ask them what it is that they would buy from you, ask them how it is that you could be of most service to them.

Google Forms is a great tool for developing a survey and it’s a free tool. You can check that out, Google Forms. Or you can just make it your Facebook status, ask out, if I were to lead a retreat where would you want to go, if I were to offer a certification course, exactly what it is, what is it that you want to study. You're asking out into your ideal client avatar space what it is that they want.

Then as you move forward and creating your packages, as you move forward and creating your services, you're doing it knowing that there is some interest, you're using language that you’ve already heard, you're filling the needs and you're addressing the fears that you have already heard and that you have experience with. Sometimes we get really excited in our passion and we start to manifest packages and we begin to manifest services of things that we think that people need or that we maybe need ourselves, and so we’re throwing that out there into this space and then we’re not really getting, we’re not catching any fish. It’s important that you have your passion, you have your purpose, but then you're using your ideal client avatar as a tool for getting to shape and package exactly what it is that would actually be monetizable, that would actually serve you in growing your business.

Namaste. This is Adi Shakti, the Six Figure Yogi and I am coming at you today with a very exciting message. Our application process for the 300 Hour Advanced Modules here in Costa Rica is officially open. It’s a 5 week format for those of you that already have your 200 Hour Yoga Certification. This is an advanced module. When you complete it you’ll be able to register as a 500 Hour Teacher. The following week we have the Prenatal Course as well. You could if you wanted in about 6 weeks do the 500 Hour Certification as well as the Prenatal Course.

The 5th week of the advanced module, we are doing a Soulful Strategic Business Mastermind, where I will be walking you through action steps in developing and shaping and continuing to grow your conscious business. It’s going to be incredible. If you want the details you need to email us at passionyogaschool@gmail.com. You can learn more about Passion Yoga School at passionyogaschool.com. Again, if you want those details, you do need to email us directly. We’ve had incredible interest in our program. It is competitive. We’re expecting it to sell out here pretty soon. Please go ahead and reach out today if you want that information. Thank you so much and now back to your boss training.

Namaste and welcome back, this is Adi Shakti, the Six Figure Yogi. Now you’ve defined your passion, you know your why, you’ve spent some time asking your audience, asking your ideal client avatar what it is that they want, what are their fears, what are their desires, and how can you use your passion to begin to package a product or a service that will fulfill those desires, those dreams and address those fears. You want to get super specific then. Yoga retreats are a dime a dozen, yoga retreats in Bali, yoga retreats in Costa Rica, yoga retreats in Florida, yoga retreats here, yoga retreats there.

Once you have an established name and once you have an established following, it might be, it’ll get a lot easier obviously for you to begin to fill those programs, but especially as you get started you want to make sure that you have a very specific niche, that you are known for something very, very particular and that people can come to you for that specific service to address that specific need that they have.

For us, we’re moving towards developing programs designed to help women balance their lunar cycles, through balancing the cycle throughout the year, through balancing the cycle throughout their life. We are really, really in the business of women’s empowerment, women’s balancing, holistic women’s health, and so we listen in on what people in our community are asking for and then we on our end go back to the drawing board and make sure that we’re developing things that are going to fulfill those needs.

For you, just think about what is your why and then develop something that’s very, very specific, that addresses very specifically a certain fear or a certain desire, and begin to offer that out into the community. Once you have your specific niche, you have your specific retreat, or you have your specific service, then you can start to see what other people are doing out in the online space or out in the world that is similar to what it is that you are offering.

From that place very often you can start to see reviews of those services. So you can see the issues perhaps that some of the clients are having with those services or you start to see the types of conversations that are happening around those types of services, and you can make sure that you're addressing those on your end. You can go to the websites or you can go to these, any way that you can start to learn a little bit about other people in your space doing similar sorts of things, and then things that you don’t quite like that you can make better, you can start to do that. You're listening to the types of language that they’re using and you can really expand on and make these types of things your own.

You do want to be aware of what else is going on in your niche space and do your best as a conscious entrepreneur to allow what other people are doing. You're not copying. It’s important. I don’t want to say that you're copying, but to be aware and to see what’s working for them and maybe what’s not working for them, and to take that knowledge and to take that wisdom as you begin to prepare your products, as you begin to prepare your offering.

You want to make sure that you're using the language of your avatar as you begin to package. This goes into copyrighting or this goes into the language that you're using in your emails, the language that you're using on your website. You want to use the language of your avatar. Our avatar, there’s lots of language around, alchemy, or divine femininity, or transformational experiences, or raising collective vibration. These are the types of words that our ideal client avatar uses.

We want to make sure on our end that we are using that kind of language as we address our client avatar because we want to resonate and we want our ideal client to understand that we know their fears, we understand their desires, and that we’re working very hard on our end to create transformational experiences for them to move through these fears, to move through these desires, to really begin to open up and manifest the life of their dreams.

We do that through our 200 Hour Yoga Teacher Training programs here in Costa Rica. We do that through our immersions that we have here in the jungle. We really want to help women elevate. Everything that we do is infused with this wisdom that we’ve gained through the last couple of years of being in business and really deeply listening to exactly what it is that our clients want. From that place we have our passion, so kind of walking through this from the very beginning, so you have your passion, your fiery passion. You are then defining that passion in a more specific way, and then you are listening in and asking your ideal client avatar what it is that they want that relates to that passion.

From that place you're starting to create the package and then you start to get into the science of actually creating the package. That’s when you're moving into using the language of your ideal client avatar, you're moving into different website psychology, different things that you can do on your website and in your social media, and different tools that you have to start to most effectively communicate and sell those services and packages.

If you are listening and if your intention is to be fully of service to your client and if you are creating packages based on people expressing to you that they have those needs, they have those fears, they have those desires, and they would be willing to pay you for those services, it is going to significantly increase the likelihood that you are going to be able to meaningfully monetize your services. Be in touch with your clients. Know your clients intimately. These are the people that are going to serve you and these are the people that you are here to serve.

It’s extremely important as a conscious entrepreneur that you're paying very close attention to those comments on Facebook, to those messages that you're getting, to those emails that you are getting. What are the types of questions that they’re having, what are the types of things that they’re expressing to you, and how can you use your platform and how can you develop services and products that are going to address all of those things as they bring them to your attention. I hope that’s helpful for you guys. It’s extremely important to me that you are able to step into your power as a conscious entrepreneur. I am Adi Shakti, the Six Figure Yogi, and I will see you next time.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely, and that would not be possible without you trusting and letting me in. Be sure to head over to sixfigureyogi.com, that’s S-I-X figureyogi.com, for your free Online Marketing and Conscious Business Growth eCourse. You’ve got this. I believe in you, and I’ll see you next time. Namaste.

yoga business

 

7: Website Psychology #slay

What You Need to Know About Online Marketing to be a Successful Conscious Business Owner (a free crash course)

The wellness industry is growing exponentially - thank goodness! However, it means that you need to have the skills to take your message and impact to the next level if you really want to make a living pursuing your passion. Not to worry! I AM HERE FOR YOU!



What up? Namaste to my yogis, my sisters, my brothers, and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti, the Six Figure Yogi, and I have been sent to elevate and empower you. I bridge the gap between old school, big business secrets, and your new paradigm creation. Consider me your Hippie Business Strategist and your new best friend. Be sure to head over to sixfigureyogi.com, that's S-I-X figureyogi.com, for your free Online Marketing and Conscious Business Growth eCourse with yours truly. Grab your kombucha, turn down your Grateful Dead, and get ready to take notes.

Namaste and welcome, this is Adi Shakti, the Six Figure Yogi, and today we are going to talk a little bit about website psychology and how to maximize the use of your primary platform, which is your website to make sure that you are driving potential leads into your email lists. Also making sure that you're able to monetize the content on your website. I have some tips that I'd like to go through with you today.

The first one is to keep your call to action in the back of your mind all the time. With all the decisions that you're making on your website, you want to define exactly what it is that you want your client to do, and you want to make sure that you are not distracting them from that. For example, if you go over to the Six Figure Yogi website, sixfigureyogi.com, you'll notice that there is the opt-in for the Online Marketing and Conscious Business Growth eCourse. As of right now, that is exactly what I am wanting my clients to do, is to opt-in for that list. It's a super, super high-quality twenty video series that releases over the course of seven days with many lectures on a ton of different topics related to Online Marketing and Conscious Business Growth.

What I'm doing with that is I'm extending that gift and then my listeners and the people that are visiting me on my website really get the opportunity to get to know me quite well over the course of those twenty videos, to get to learn my teaching style and to see me, and for me really to have that meaningful connection. Then over time, I can continue to build that relationship with all of you. When you go to my website over and over and over again, you see that invitation to get the Online Marketing and Conscious Business Growth eCourse with me. You just don't want to have so much going on. A lot of times, I go to these websites and there's so much going on and it's not really clear for me as a consumer what exactly this person is looking to achieve or what it is that they want from me as a potential buyer.

You just want to get clear, and some websites, that is the purpose. They want to have so much content and just have it possible for people to click and click and click, and they're primary revenue is other people advertising on their platform, and so that's fine if that's their intention. If you're trying to sell out workshops or you're trying to sell out retreats or you're trying to provide services, or you have specific products that you're trying to sell, you want to make sure that you're clear about what it is that you're wanting people to do. For me, now my call to action is the opt-in, right. I'm working on building my list, on building my relationship with all of you. If you have something on the website that you're actually to get them to buy, then you want to make sure that you have minimal clicks.

This moves into kind of our next tip, which is the minimal clicks to buy or ease of buying. You don't want it to be super duper complicated for a potential buyer to show up to your website. Say I've been working with you for a while, I have a good relationship with you, and the time and the moment has finally come where I'm ready to enter my credit card information and buy your services or buy your products, or whatever it is. I'm showing up at your website to do so. You want to make sure that it's as easy as possible for me to do that. With my programs, we have barrier to entry, we have an application process. It's not actually possible to buy anything on our websites.

That's why we really emphasize getting people in through the email leads, but it is very, very clear how to move forward with the application process on my Passion Yoga School website, for example. Whatever it is that you're wanting, you just want to make it super clear and you want to make it super easy. Especially for those of you that are collecting payment information on your websites, you want to make it as slick and as professional as possible. There's a great deal of trust that comes with someone pulling out their credit card. You want to make sure that it's advertised that it's a secure server, that their payment information is safe with you, that you honor them, that you respect them, that your cancellation or your refund policy is clearly outlined. Take all of those things into consideration, as well, as you start to build your websites.

The third thing that I have here is the colors and the fonts. You want to define your brand and it's so much easier to do this from the very beginning as you're getting started with a project, rather than trying to implement it half way through. Picking a couple colors that you're going to be using for your Facebook things that you're creating. Maybe different filters that you're using on your photos every time that you post, or certain fonts, or maybe there's two fonts that you're using. I wouldn't go over two, definitely not more than three fonts within the course of your websites or the course of your promotional materials. You want to pick a couple, define them, and all of the colors they have that number that you can record, and then you can use that number across platforms to make sure that you have the exact same color every single time that you're creating something.

What I have is I have a couple different emails that I've emailed myself that are Adishakti Branding or Six Figure Yogi Branding, and I have the fonts that I'm using and the colors that I'm using. There's some images that I use a lot, so I just have a little email that I have that I can search for that has all of that information in there, so every time that I'm going in and creating another Facebook ad or I'm creating some sort of picture for a blog post, I'm able to make sure that I'm using the colors, that I'm using the fonts that I committed to, and it's going to make everything look much more professional, much sleeker, as people get to me and get to know my brand.

Namaste. This is Adi Shakti, the Six Figure Yogi and I am coming at you today with a very exciting message. Our application process for the 300 Hour Advanced Module here in Costa Rica is officially open. It's a five week format for those of you that already have your 200 Hour Yoga Certification, this is an advanced module. When you complete it, you'll be able to register as a 500 Hour Teacher. The following week, we have the Prenatal Course as well. You could, if you wanted, in about six weeks, do the 500 Hour Certification as well as the Prenatal Course.

The fifth week of the advanced module, we are doing a Soulful Strategic Business Mastermind, where I will be walking you through action steps in developing and shaping and continuing to grow your conscious business. It's going to be incredible. If you want the details, you need to email us at passionyogaschool@gmail.com. You can learn more about Passion Yoga School at passionyogaschool.com. Again, if you want those details, you do need to email us directly. We've had incredible interest in our program. It is competitive. We're expecting it to sell out here pretty soon. Please go ahead and reach out today if you want that information. Thank you so much, and now back to your training.

Welcome back. This is Adi Shakti, the Six Figure Yogi. The next tip that I have is the blogging. When we're blogging or when we're providing meaningful content on the context of our website, what I recommend is that you have one tab from the main page that pulls people into all of your content. What can happen is if you have too much going on, you have too much clicking, and too much opportunity to search super deeply into your website. Sometimes it can pull people away from the buying opportunities or it can pull people away from whatever it is that your specific call to action is.

If I were you, I would have all of the content, or most of the content, sitting on one primary page. Then for people that are really interested in looking through that, they can. The purpose of your content, though, more than anything is actually to drive traffic to your page, so that you're sharing that content on Facebook. You're sharing that content on Instagram. It's searchable, you have the keyword tags, and all of that in the blogging. We can talk more about that as well, but in the blogs, and so that you're using that content to send out bait to bring people back to your website. Those people that are already at your website, those are the ones that you want to get with a call to action. Those are the ones that you want to get moving forward with other ways to be involved with your company. You don't necessarily want them going through all of the content. I mean, it's important and it's going to build your relationship and it's great, but from a website psychology strategy perspective, the purpose of the content is to get people there to the website.

Now they're there, so then what do you do with them? How do you interact with them? You just don't want to have a ton of ways for people to get super buried and to get distracted from what it is exactly that you're wanting them to do, what it is that you're wanting to accomplish with your website. This is one that I got from Marie Forleo. It's just really simple. It's, "Clarity over cleverness." When you're creating the tabs on your page, when you are creating different things on the page, you just want to be clear. Sometimes we can get ... Because there's this fine line, right? We're trying to speak super specifically to our client avatar, and so we want to use creative language and we want to use the language of our client avatar to make sure that we're really harmonizing and relating and resonating with our potential client.

Sometimes we can take that a little bit too far to the extent that we're not being completely clear in what it is that we're asking from our client. Whenever there's a blurred line there, whenever you're not quite sure if something is super clear, sometimes it's better to ask someone outside of your project to offer fresh perspective. Sometimes it can be difficult to take a beginner's mind, especially when you've been working tirelessly on a single project. You can ask a friend or ask a partner, a loved one, or whatever, just run an idea by them to make sure that it is super crystal clear whatever it is that you're trying to define, especially when we're talking about call to action or opportunities to take your relationship to the next level. That's clarity over cleverness.

The next piece is that you want all of the relevant information around your pricing and dates and different things, this is most specifically related to services or to live events, retreats, things like that, but you want it all in one place. I've seen some website that have the dates on one tab, and the pricing on tab, and the accommodations on a different tab, and you have to dig as a potential client to find all of the information. That's not good. You want to make sure that it's all there, because what's going to happen is then you're going to start getting inquires and different things. It's going to take more of your time because all of that information is not available. Now that being said, that can also be a strategy. Sometimes I will throw out landing pages that have a lot of information, but not all of the information, and in order to get the rest of the information, you have to put your email in.

Then when you put email in, you get an automated email answering all the questions that you likely had about the program, but that's a strategy, right? I'm doing that on purpose. Sometimes what I see is that all of the information is spread out. It's all there on the website, but it's spread out and it's confusing and it's not clearly defined, and the fonts are different sizes and different colors, and there's just a lot going on. You just want to make sure you want to make it as easy for your client as possible, especially with the pieces that you're monetizing, especially with the pieces that are driving your business. You want to be super duper clear as you start to put that information together. Make it as simple as possible. Once you think it's as simple as possible, let it sit for a night. Wake up the next morning, have your cup of coffee or whatever it is, and make it more simple. You want it as clear as possible.

The next thing I have is high-quality. You want the photos, you want your logo, you want the quality of your content, the grammar, all of that on your website to be super duper clear. You don't want broken links. You don't want things to be confusing at all. It's super important before you are throwing things out and making them live, that you've double-checked and that everything is super smooth. Am I going to pay $5,000 to somebody for a retreat if the photos are super low quality, and there are spelling mistakes, and the information is spread all over the place, and there's 5,000 different colors going on, and four different fonts? I'm going to think that their attention to detail on their website is also going to translate over into their attention to detail in whatever it is that they're offering, right?

If you're going to be charging a high-ticket price, if you're wanting good money for your products and for your services, then you really ... It's super important that you create this brand, you create this package around that this is hyper-professional, hyper-high-quality. High-quality doesn't necessarily need to mean corporate-y, right? We have the Maha Shakti Center, we have this beautiful big-breasted woman in a very kind of sexy yoga pose, with her chakras illuminated, and the Maha Shakti font is very witchy, and it doesn't feel corporate by any stretch of the imagination, but it's clean and it's professional, but also hyper-targets and speaks super specifically to our idea client avatar. You just want to think about those sorts of things.

The last piece I have is social media. This is kind of similar to the blogging, and to the blogs and to the content on the page. You use social media as a tool to get clicks back into your website, but a lot of times what is see is I see people including their Facebook feed or including links back out to their social media on the website itself. It's not a strategy that I use, because Facebook is the most distracting platform on the planet. You can sit there for hours and hours and hours and dig and dig and dig. I spend a lot of time and I spend a lot of money getting people from social media to my website, and I don't necessarily want that to go the other way as well. Okay. There's different ideas around that. There's social proof, right? If somebody can go to your Facebook and they see that you have 10,000 likes or something like that, maybe they have more trust for your company, or whatever it is that you're trying to implement.

In general, once they're at your website, you want to move them towards your call to action. You want to move them down the buying process into deepening their connection with you through becoming a purchaser or signing up for your email list or whatever it is. Including those links for social media can be dangerous, and maybe you want to do that, and that's fine, but I know a lot of you guys out there, maybe you just have those links without thinking much about it, trying to prove that you're savvy or whatever it is, but do you really want people to go from your monetizeable website back to the most distracting platform on the planet, which is Facebook?

Just think about that. Six Figure Yogi, for example, there's none of that. At Maha Shakti, you can't get to our Facebook from our page, because I don't want you on Facebook, I want you on my website. If I have that bait, that "Oh, Facebook," link then I might lose you. You might become distracted and then you're no longer paying attention to what it is that I'm trying to communicate with you. Just be mindful of that. Those are some ideas.

Just to run through those again. You want to have a super clear call to action, and keep that in mind as you're developing all of your different pages including your blogs. You want to have call to actions at the bottom of your blogs. Keep your colors and fonts nice and tight, define those and stick to that. You want to keep the blogging and the content all on one page, so that people can get that information easily there. Clarity over cleverness, when you're developing your copy. All relevant information in one place, so you're not having pricing and location and all of these different things spread across your platform. Minimal clicks to buy, so you want to get to the buying as easy as possible. Get that button on the homepage, nice and big, easy for people to move that process with you. Keep the photo quality high. Watch your spelling, watch your grammar. Make sure that you're packing your service or packaging your product with the website in a super professional way. Lots of attention to detail. Then just ask yourself, "What your intention is with social media? Do you want those links on the website?" Maybe you do, maybe you don't, but just make a conscious decision on that.

I hope that those tips were helpful. I honor you guys. I know that you're out there working so hard. I'm right here with you. We have a lot going on, and I am so very thankful to have this platform to really talk about what it is that I love, which is supporting you guys and building lucrative, conscious businesses. If you have any questions in particular that you'd like me to feature here, please go ahead and send me an email at sixfigureyogi, that's S-I-X figureyogi@gmail.com, and I will get back to you on the podcast. Have a super happy day. I'm Adi Shakti, the Six Figure Yogi, and I will see you next time. Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely, and that would not be possible without you trusting and letting me in. Be sure to head over to sixfigureyogi.com, that's S-I-X figureyogi.com for your free Online Marketing and Conscious Business Growth eCourse. You've got this. I believe in you, and I'll see you next time. Namaste.

6: How I got started (Hint: They tried to burn me down!)

6th.png

What You Need to Know About Online Marketing to be a Successful Conscious Business Owner (a free crash course)

The wellness industry is growing exponentially - thank goodness! However, it means that you need to have the skills to take your message and impact to the next level if you really want to make a living pursuing your passion. Not to worry! I AM HERE FOR YOU!



What up and namaste to my yogis, my sisters, my brothers and all my conscious entrepreneurs out there working to make their passion their pay check. I'm Adi Shakti, the Six Figure Yogi and I have been sent to elevate and empower you. I bridge the gap between old-school big business secrets and your new paradigm creation. Consider me your hippy business strategist and your new best friend. Be sure to head over to sixfigureyogi.com, that's S-I-X figureyogi.com, for your free online marketing and conscious business growth e-course with yours truly. Grab your kombucha, turn down your Grateful Dead and get ready to take notes.

Namaste and welcome. This is Adi Shakti, the Six Figure Yogi. I had a question in from Airon. Airon is a Peace Corps Volunteer in La Cruz, Guanacaste, here in Costa Rica. We've been working together. I'm hoping that she'll be able to take one of my courses this year so that we can get yoga as a part of her program in the Peace Corps on the Pacific side of the country. She wanted to know how exactly I got started, how I started financially with a small budget and how I was able to build over time. I wanted to talk a little bit about that today. I am an entrepreneur at the very core of my being. I really, really enjoy taking on new projects, learning new things, being challenged and having an idea and watching it come into manifestation.

My process through entrepreneurship is always shifting and I'm always maneuvering and changing with different projects and different things that I have going on. My first initiative, or my first initiative professionally, I actually attempted to start a yoga studio in Indianapolis. It was going to be called classical yoga and I had my logo and I had my teachers and I had my schedule and I had my intake forms and I had my mats and I had my blocks and I had everything ready to go. We were working on the build-out process and some Broad Ripple, for those of you from Indianapolis, some of the Broad Ripple Bridge kids as we call them affectionately burnt our studio while it was getting built out.

With that burning of the studio, the developers, the people that were working on the construction, there was a huge setback. They were starting to fix the roof and then the person that was working on the roof fell and hurt his back really badly and the roof collapsed. It was just like thing after thing after thing after thing and I had put a couple of thousand dollars, which was a ton of money for me at the time, into developing this so many hours, developing the website, developing the systems, all sorts of things that I had going on. It just came to the point where I realized that it wasn't what I was supposed to do. My husband and I were going to go for it and it just didn't work out.

How I built that business was by saving. With my job in the United States, I was making thirty thousand dollars a year which is not an awful salary but definitely not a huge salary and I was able to save a few hundred dollars a month over a period of time and I was able to collect and collect as I moved along to start to put this business together. What happened was it was taken from me or that was the idea that I had at the time was that it was taken but I now realize that it was a blessing. What I learned with that experience, it really began to shift my relationship with money because I had been working so hard to save all of this money, a hundred dollars here, a hundred dollars there to build this business and it was literally burnt to the ground.

From there, I decided that we weren't going to do that, but then we decided that we definitely wanted to go ahead and move to Costa Rica. I was working at the time on the side, I was working for Passion Yoga School as a facilitator and it came to the point where the woman that was running the program was taking on other projects and was looking for someone to purchase Passion, and so I decided to step up in that way. Our purchase price was very, very low and we had a great payment plan that allowed me to pay over a period of time, and basically I took over the name of Passion. I ended up revamping the entire program and the website and the format and pretty much everything else you can imagine, I changed.

At the end of the day really, I bought the Yoga Alliance status as well as the name of the program and I didn't have any sort of budget at this point to start this. At the same time, we were starting Costa Rica Travel Authority which is another company that I operate. What we did with that is we actually took out credit cards that we intended to pay back. There was a two-year, maybe eighteen-month period where we could charge money and then we were interest-free for the first eighteen months and so that was a huge part of getting Costa Rica Travel Authority established. We had that rolling and then I also had Passion rolling.

What I did is I started a landing page on Instapage. I think it was twenty-five dollars a month or something to host my landing page there. I started to collect names and information and started to study the crap out of online marketing and I began to shape up Passion Yoga School and put the program together and really decided what it was going to look like. Then I started collecting deposits for the Passion Yoga School. I really didn't know how it was going to come to be. I started negotiating with different places here, trying to figure out how I was going to make it work, and then before I knew it, I had sold out my first program.

I really did that by developing a sophisticated online platform, educating myself on online marketing and really doing the follow-up and the sales work necessary to close the students to begin to enjoy a lucrative business. Actually, initially, Costa Rica Travel Authority was the one that was really going to be paying the bills, which is where we do honeymoons and group packages for large groups here in Costa Rica. We still have that going on and we still enjoy clients and that goes on as well. Definitely our primary breadwinner is Passion Yoga School which was started on nothing, on a website and a dream basically. I put together this live event, built out the manual, put together the curriculum, hired teachers, all of that.

Then as I got more and more registrants, I could get more and more confident about how many expenses I was able to take on on this side. I did have the support of the credit cards and things like that with Costa Rica Travel Authority to get the insurance and all of those other sorts of things. Really, Passion was built on a very, very, very shoestring budget and Passion is the side now that's making six figures a year. I also have other ongoing projects and things that feed into that as well, but it is my primary project, and it's continuing to grow to this day. That's just a very brief summary, I guess, of what's going on with that and it's been an incredible joy.

When you step in as a facilitator, it can be really scary. When you're stepping in as an entrepreneur especially, it can be very, very scary to really step into your own power and to say, "Okay. This is my deal. I'm leading this. It's going to happen." It can be really, really intimidating and for me, it was just a practice every day of reminding myself that I was worthy of what I was going for and really aggressively pursuing it, really giving it shape in my mind, sitting down and writing it out and getting super, super clear about what it is that I was hoping to create. That was the birth of Passion.

Namaste. This is Adi Shakti, the Six Figure Yogi and I am coming at you today with a very exciting message. Our application process for the three-hundred hour advanced modules here in Costa Rica is officially open. It's a five-week format for those of you that already have your two hundred hour yoga certification. This is an advanced module. When you complete it, you'll be able to register as a five hundred hour teacher. The following week we have the prenatal course as well, so you could if you wanted, in about six weeks, do the five hundred hour certification as well as the prenatal course.

The fifth week of the advanced module, we are doing a soulful strategic business mastermind where I will be walking you through action steps in developing and shaping and continuing to grow your conscious business. It's going to be incredible. If you want the details, you need to email us at passionyogaschool@gmail.com. You can learn more about Passion Yoga School at passionyogaschool.com. Again, if you want those details, you do need to email us directly. We've had incredible interest in our program. It is competitive. We're expecting it to sell out here pretty soon so please go ahead and reach out today if you want that information. Thank you so much and now back to your boss training.

Now there's other ongoing projects, right. I have the Six Figure Yogi and we are working, my partner Erin and I are working on opening the Maha Shakti Center here in Puerto Viejo and our mission here is to raise collective consciousness through empowering the divine feminine. We do that through educational certifications, educational workshops and ongoing alternative therapy, healing sessions, trigger point massage, reiki, craniosacral, yoga, just to name a few of the different sorts of things that we're offering here. Now I'm in a position where I'm able to reach out to more facilitators, other leaders, other people like you that might be interested in getting involved in what we're creating here. That's our new project. You can check that out at mahashakticentercr.com.

We do take internships. We have eight-week internships with that new project and we trade accommodation for about four hours a day of work here on the Caribbean, in the jungle, and so we have that going on as well. It's a lot. I'm a person that I'm a go-getter and I really enjoy being challenged. I have no issue in putting in the hours that it takes and the energy that it takes to really see my dreams come all the way through. Getting started though, I didn't have a ton of money. I really didn't. We did the credit card thing and it really did help us and we were super, super responsible and organized and didn't pay a penny of interest on any of it, and we were really, really careful and had everything calendered and was really, really smart about how to do that.

Really, what was the foundation of my success as an entrepreneur was educating myself on online marketing, educating myself on how to most effectively communicate my message, and then from that place, moving through the fear of not being good enough or not being worthy and really stepping fully into my own power and to really trying and working to make these things happen for myself, asking for what I needed, reaching out to people when I needed ideas or mentorship, having the courage to hire people because there's a lot behind the scenes that people don't see or understand.

There's a lot of stress that can come in entrepreneurship. There'll be days and days when I don't see any money come in at all but then I see a lot come in over the course of a weekend and it's just the ebb and the flows. I have commitments to people that are expecting money regularly or that are expecting me to be there and to be supportive regularly when I don't always necessarily know what's going to be coming in on my end to stay true to those commitments. It can be heavy and it can be challenging. Entrepreneurship is not for everyone. For those of you that are listening in, I know that you really want this.

You want to live on your own schedule. You want the freedom lifestyle. You want to make good money for your family using your passion. I'm not going to sit here and tell you that it's easy because it's not. It takes a lot of hard work. It takes a lot of consistency. It takes a lot of moving through fear. It's a very, very spiritual practice of working through worthiness and listening to divine signs and figuring out the best way to move forward with different projects. For those of you that are listening, if you're hopping on the train or if you're already there, I just want you to know that I'm here for you and I understand and not every day comes this incredible, creative force, but you still have your responsibilities and you still have your things that you have to take care of. You need to think about all of that.

Is it something that you're ready for? I joke and I say that it's easy enough to find a job. You find one person that's going to pay you every single month or every single week or whatever it is. That's easy enough. As an entrepreneur, you're having to talk new people into paying you every single day and most of them are going to tell you, "No." That's really what it takes to build a business. If you're not willing to deal with rejection, if you're not willing to deal with uncertainty, if you're not in a place where you're really, really hungry and super-duper passionate and really wanting this for yourself, then I don't recommend entrepreneurship for you. For those of you that are in it, I am here to help you. I will keep the podcasts coming.

If you have any questions at all, just like Erin did this last question, you can shoot me an email at sixfigureyogi, that's S-I-X figureyogi@gmail.com, and I will host your questions on the podcast. I am so very thankful for all of you and listening in and for your commitment to growing your business, for your commitment to pursuing your passion and making the world a better place. I'm Adi Shakti, the Six Figure Yogi and I will see you next time. Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely, and that would be not possible without you trusting and letting me in. Be sure to head over to sixfigureyogi.com, that's S-I-X figureyogi.com, for your free online marketing and conscious business growth e-course. You've got this. I believe in you and I'll see you next time. Namaste.

5: Bye Felicia! No Tears for Unsubscribes

Listen in above, or get the transcription below.

What up and namaste to my yogis, my sisters, my brothers, and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti, the Six Figure Yogi, and I've been sent to elevate and empower you. I bridge the gap between old school big business secrets and your new paradigm creation. Consider me your hippie business strategist and your new best friend. Be sure to head over to sixfigureyogi.com, that's S-I-X figureyogi.com for your free online marketing and conscious business growth e-course with yours truly. Grab your kombucha and turn down your Grateful Dead and get ready to take notes.

Namaste and welcome, this is Adi Shakti, the Six Figure Yogi, and we are in episode five already, and today, I am going to go over e-mail deliverability or ensuring that your e-mails are being read by your clients that you're sending out or your potential clients. First, I want to give a huge shout-out to Christine Kramer. Christine took our yoga teacher training and self-empowerment course here in Costa Rica last year, and it has just been such an incredible joy for me to follow her on social media and watch her teaching tons of classes out in the community, and she actually put her deposit down this week for our advanced 300-hour module program that we're having here in January and February of next year of 2017, and I'm just so incredibly proud of you, Christine. I can't wait to spend some more time with you in January. We're really going to take everything to the next level. I just wanted to give a shout out to Christine.

Now we're moving into deliverability, and so I want to vent a little bit, I hope that's okay. I sent out an e-mail recently this week. Occasionally, I purge my e-mail list and I'll talk about why here in a moment, but I sent an e-mail out and I just let people know that I was going to be unsubscribing them because they haven't been reading or responding to my e-mails. It was the last 20 e-mails that I had sent that they hadn't even opened. What I did is I sent out an e-mail, the subject, "I am unsubscribing you." In the e-mail, I explained that I honored them and that I valued them, and that I didn't want to be spam for them, that if they weren't interested in what it is that I'm offering, that I didn't want to be in their inbox anymore.

My e-mails, 95% of e-mails are content-based e-mails. It's not very often that I send pitch e-mails. I really work hard on my end to develop incredible content for you, my listeners. I also have a Vimeo channel where I go over different components in the practice of yoga, blogs, highlighting different goddesses, different female leaders, and lots of other things that I do to offer value. If people aren't into receiving that value, then I cut them from my list, and I sent that e-mail out and I got a response from someone who they responded to me in Spanish, actually, so I don't think they actually understood what the e-mail said. It basically said that I honor you and I don't want to be an extra in your life, and so I'm going to go ahead and take care of it for you and unsubscribe.

They were frustrated and annoyed and disgusted, actually. They said that they would be receiving this threat from someone that claimed to be a yogi. When I got that e-mail, it frustrated me a lot. She said that it wasn't my responsibility or it wasn't her responsibility, rather, to respond or to open my e-mails, and that she could do what she wanted and all of that, and that me sending this warning was very offputting and all of this. I just want to dive into what deliverability is.

The fact is that I spend thousands of dollars and countless hours of my time in developing the content for my e-mails, and the reason that I do so is to extend my passion out to all of you and to my listeners, and to those people that are engaged with my company, so that they can get to know me and so that they can really start to more fully understand the practices of yoga on one side and then the business support here on the other side. If people are not opening my e-mails, what it does over time is it begins to flag my IP or the source of my e-mails. It begins to flag them as spam.

If there is a certainly majority or there's a certain percentage of your e-mails, when you send them, that are not being opened, Google and other services start to recognize that and they will actually put you in the promotions section of the inbox rather than the inbox section of the inbox. This woman, when she tells me that it's not my business whether or not she's opening her e-mails and all of that, it very much reflects my business, actually, because she's not engaging with me, it's actually lowering my impact with the rest of my community and there's an energy exchange, right? It's subtle but it's definitely there, that I pour my heart, my soul, my time, my energy, my money into developing these e-mails and to developing the content that sits in these e-mails.

If someone isn't even going to click or isn't even interested to engage with that content, it's an uneven energetic exchange. What it does is it begins to suck my resources and it begins to suck my impact. You just want to think about that, and the more exposure that I get, the more e-mails that I kind of start to get like this or people that aren't necessarily 100% onboard with what it is that I'm doing, and I'm getting better and better at not allowing it to affect me but it's hard because you're being vulnerable, right? You're putting your message out there and you're sharing your heart, you're sharing your passion, and when people aren't responding well to that and they don't understand the level of impact or the level of time and energy and all of these things that you're putting behind something, and then they're just kind of stepping in casually and insulting, it's very, very hard, right?

I just want to throw that out there for any of you that have or are working through rejection or people judging you or saying that you're not spiritual enough because of X, Y, or Z without knowing anywhere near the complete story. I just wanted you to know that you're not alone in that. This message kind of has it twofold. One is let the haters hate and keep on aggressively in the direction of your dreams. The second thing is purge your inbox on a pretty regular basis.

What I mean by that is I go into my inbox and I warn everyone before, or I let them know that I'm going to do it just in case. At the end of the e-mail, I say, "Oh, if you don't want to be deleted, then just respond, 'Don't delete.'" Then those people don't get deleted. There's about I think it was 215 people on my e-mail list that hadn't opened my last 20 e-mails, and so them sitting on that list and just not engaging and not being a part, really an active part of our community or not watching the videos or not really engaging with me in that way, they are lowering my impact to the rest of the people that are interested and passionate because then those e-mails aren't showing up in the inbox.

I've gotten many, many e-mails from you, actually lately, about the online marketing and conscious business e-course where it's not hitting your inbox and you guys were having to dig through your promotions so on my end, I need to do something about that. Right? I send the e-mail out and I let them know that that's my intention. I give them a few days to respond and then I wipe that section out of my e-mail list. It's way, way, way more important to have a high engagement percentage on your e-mails than it is to have that bigger list. Today, I just want to go over some tips on how to increase that engagement and to increase your deliverability to make sure that all of these e-mails that you are writing, all of these campaigns that you are developing and sending out to your clients, to making sure that they're actually receiving those.

Namaste. This is Adi Shakti, the Six Figure Yogi, and I am coming at you today with a very exciting message. Our application process for the 300-hour advanced modules here in Costa Rica is officially open. It's a five-week format, for those of you that already have your 200-hour yoga certification, this is an advanced module. When you complete it, you'll be able to register as a 500-hour teacher. The following week, we have the prenatal course, as well, so you could, if you wanted in about six weeks, do the 500-hour certification, as well as the prenatal course. The fifth week of the advanced module, we are doing a soulful strategic business mastermind, where I will be walking you through action steps in developing and shaping and continuing to grow your conscious business. It's going to be incredible.

If you want the details, you need to e-mail us at passionyogaschool@gmail.com. You can learn more about Passion Yoga School at passionyogaschool.com, but again, if you want those details, you do need to e-mail us directly. We've had incredible interest in our program, it is competitive, we're expecting to sell out here pretty soon, so please go ahead and reach out today if you want that information. Thank you so much and now back to your boss training.

My first tip on that is to purge your list, like I just mentioned. You want to make sure that periodically, you are getting rid of people on your e-mail list that are not engaging with your content. Just let it go. For every person that unsubscribes from your list, you should do a happy dance because now that person is not another number sitting on your list that's probably increasing the monthly cost of your blast e-mails, and they're not interested, they're not buying, they're not into what you're offering, so let them go, that's fine. No hard feelings.

You want to most effectively target and speak to the people that really, really resonated and are really, really excited about what you're doing, and so as those people leave that aren't, that's something to celebrate, so don't get stressed out about those unsubscribes, as you start to see them come through, as you build your list.

The second thing that you can do is use branding and you're from name. For example, when you get my e-mails here, if you're on that list, it's Adi, the Six Figure Yogi, and so when you click on that, you know that it's coming from me, right? You're not going to get spam complaints and different things. If I sent you an e-mail and it was from Adison Demery, for example, maybe you don't know me by that name, and so you're clicking there thinking that it's some sort of personal or work-related or who knows what e-mail and then you're disappointed to learn that it's actually Adi the Six Figure Yogi.

You just want to be clear, right? There's no need to hide behind anything, so just be clear. You can just use your name and then include branding in the from the name of your e-mails that's actually going to take your open rates up and, therefore, increasing your deliverability. You want to be careful about doing contests, and so I worked for an employer before, for example, and we would do these giveaway, would be a giveaway trip to Kenya where five nights were included or something like that. We were would get these hundreds of e-mails from people that want the giveaway, but really, that's kind of the extent of what it is that they're looking for, and so if they don't win, then they're probably not going to become buyers.

You just want to make sure that you're careful about that. You don't want to do these giveaway offers, these, oh, my gosh, I can't believe this is so great offers, because once if people don't win the iPad or they don't win whatever it is then they're not likely interested in continuing a relationship with you. Kind of dumping all these people into a list just for the sake of saying that you have a big list, you want to make sure that you stay away from that. You want to make sure that you're only adding qualified leads into the list.

Another way that you can do that is through doing the double confirm opt-in. It might decrease the number of people, right? That are coming in. I've also seen things that if you just ask people for their e-mail and you don't ask them for their e-mail in their name, then they're more likely just to give you their e-mail. I've seen if you don't do the double opt-in, then that person is more likely to stay on the list, where the double opt-in, I mean, so say you opt-in somewhere, you enter your e-mail at a website, and then you get that e-mail into your inbox and that's where you click again to confirm that you actually want on that list.

Inevitably, if you don't include that piece, your list is probably going to be bigger, but if that person isn't willing to open an e-mail from you and then click a link confirming their subscription, they're probably not going to be willing to get on a plane and travel to Costa Rica on your retreat, right? They're probably not going to be willing to spend $5,000 with you as a coach or a consulting client, right? Just be mindful of that. Go for the confirmed opt-in, it's also going to increase your deliverability, and so that's really important.

Be sure that you are including that double opt-in process, that's why we have it there. We want a barrier to entry. We want people on our list. Your list, being on your list is a privilege, right? They're getting exposure to all of these resources that you're creating for them that you are pouring your blood, sweat, and tears into. It's a special right to be on your list and there should be barriers to entry, and as people exit, we don't need to mourn that they're exiting. As people are having ideas about the content or maybe they're sending you negative feedback or whatever it is, you really just have to let that stuff go.

The more that I throw myself out there and the more that I step into my power as an entrepreneur really and listening to my heart and really expanding my platform, the more critique and the more negative feedback that I am getting just by the nature of being exposed to more people, that percentage, there's going to be those people that feel that way about what it is that you're doing. Just know that you're not alone in that and that you are on track and listen to your own heart, listen to what it is that you makes you super excited and super passionate, and that's exactly what it is that you are supposed to be doing.

The next step that I have or the next tip, rather, for the deliverability, is to keep things on a consistent schedule. For me, for example, I have my online marketing course that you can get, and that is a consistent seven days, 20 videos. You can grab that at sixfigureyogi.com. There's that blast of e-mails initially but then over time, I'm just sending e-mails out when I'm actually new podcasts, so there's this regular schedule that I'm putting people on where they'll get updates about when the podcast goes live. It's not four or five e-mails in one week and one the next week, and 10 e-mails the next week. You just want to make sure that when you go in and you're spacing out the campaigns, that you do have a pretty consistent schedule to keep that delivery expectation consistent.

If you're sending way too many e-mails, of course, people aren't going to open every single one. If you're sending not that many at all, then it might kind of get lost in translation. You just want to have that regular consistency and let your following know when they can expect to see that, and then just keep that moving.

I think that's, just to kind of go through that again, purge your list, get rid of people that are not opening your e-mails. Use branding in your from name. Be careful about those contest entry strategies for building your list. You really want quality over quantity. Do the double confirm opt-in that's going to keep your deliverability nice and high and create another barrier to actually getting on that list, making your list all that much more valuable, and then the final one was that consistent schedule.

I think that's a good place to start, and we'll move into list building strategies and how to effectively build your list, and all of that as we talk more in the future episodes, but I just wanted to give you a foundation there. It's really important as you start to build your list that you're implementing these strategies and making sure that you're actually hitting the inbox. I just wanted to go over that with you guys today, so thank you so much for your time and your energy. Again, Christine, I'm so proud of you. For those of you that are interested in Passion Yoga School and the courses that we have here, you can catch that over at www.passionyogaschool.com. I'm Adi Shakti, the Six Figure Yogi, and I will see you next time.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely, and that would not be possible without you trusting and letting me in. Be sure to head over to sixfigureyogi.com, that's S-I-X figureyogi.com, for your free online marketing and conscious business growth e-course. You've got this. I believe in you and I'll see you next time. Namaste.

4: Sandy Laptops and Other Struggles of the New Paradigm Leader

Listen above or check the transcript below!

3-2 image.png

What You Need to Know About Online Marketing to be a Successful Conscious Business Owner (a free crash course)

The wellness industry is growing exponentially - thank goodness! However, it means that you need to have the skills to take your message and impact to the next level if you really want to make a living pursuing your passion. Not to worry! I AM HERE FOR YOU!



What up and Namaste to my yogis, my sisters, my brothers, and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti, the six figure yogi, and I have been sent to elevate and empower you. I bridge the gap between old school big business secrets and your new paradigm creation. Consider me your hippie business strategist and your new best friend. Be sure to head over to sixfigureyogi.com. That's s-i-x-figureyogi.com for your free online marketing and conscious business growth eCourse with yours truly. Grab your Kombucha, turn down your Grateful Dead, and get ready to take notes.

Namaste and welcome. This is Adi Shakti, the six figure yogi, and I want to extend you an invitation. I am shaping this podcast to be of service to you, and I have some what I think are good ideas over the next few podcasts of things and topics that I would like to cover in a general sense to get you guys up to speed, and to lay the foundation so that we can really start to in more deeply. I want to hear from you. I want to hear the biggest problems that you are having in your business. I want to hear how I can best support you. In turn, I'll be able to make these podcasts and provide the answers to those questions for our listenship. If you can shoot me an email at sixfigureyogi that's s-i-x-figureyogi@gmail.com, that's my direct line, comes straight to me, and I will see those questions and I would love to feature some of them on future podcasts. Please feel free to do that.

Today I want to go over the new paradigm economy, or the new economy. These are terms that you hear a lot, or I hear a lot, in the nature of what it is that I do, in the nature in what it is that I'm interested in, and I just wanted to talk about what that means. The new paradigm economy, really what's most central for me in the development of this new economy is location independence. So many of you know, and many of you likely don't know, I live full-time here in the southern Caribbean coast of Costa Rica in a small little town called Puerto Viejo de Limon or Puerto Viejo de Talamanca, and we are a tiny little hippie town. We've got our organic market. Every Saturday there's healers and massage therapists, and Reiki practitioners, yogi teacher trainings. It's really a mecca for alternative wellness globally, and I'm so blessed to be able to live here in the jungle. I record all of these from my open-air jungle house just a few minutes away from the Caribbean sea, and I'm so incredibly blessed to be able to have location independence.

Even though I live here in Costa Rica I, for example, am going to Kenya later this year for a couple of weeks. My grandfather transitioned, and a dear childhood friend of mine transitioned a couple of weeks ago, and I was able to go home to Indianapolis without worrying about it financially or with my business. I'm going to Guatemala here soon with a girlfriend of mine. We're doing a girl's trip. We're planning on going to Peru later this year to celebrate my husband's 30th birthday. That's just kind of an example of what my lifestyle looks like. I spend a few weeks here, a few weeks there, and I'm able to keep my company running, and I'm able to keep good income coming in from anywhere in the world. That is really one of the biggest components of the new paradigm economy, is this internet-based economy where I can be in touch with my clients. I can create content. I can keep the message of my business moving, even though I don't necessarily have a set office location.

My previous employer, as well, was very much so a new paradigm company, and I spent my time in the off season going to conferences in L.A., Chicago, New York, D.C., San Diego, for example, and I was also leading trips around the world to Bangkok, New Delhi, Guatemala City, Calcutta, just to name a few of the places. I was able and have been able to continue to stay in touch with clients and do whatever it is that I need to do, which is a super, super empowering component of being a conscious entrepreneur working for a new paradigm company. My assistants, for example, enjoy that as well. Erin, my right hand, just spent a month in India and was able to do so and be able to play her role while she was studying yoga, as well.

It's extremely, extremely important to me that as the world becomes smaller that I am able to continue to travel, and able to continue to have meaningful relationships with people, and to continue to have that freedom as I continue to build my company. I've built my company by keeping that in mind, right. That was my intention as I started to build it, and then all of the projects that I continue to develop, all of the different things that I have ongoing I always have the intention of trying to make it as sustainable as possible from the very beginning. I'm setting it up to run itself, which is really, really important, because that allows me to be able to be out in the world doing what it is that I need to do and making firm decisions, "Yes, or "no," on different things as they develop with my particular projects, but I'm not necessarily needed all the time. I am empowering the people that are working for me to make big decisions, for them to really use the projects and the foundations that I've laid out as a playing ground for them to really express their creativity, their creative potential as we move forward with different projects.

On my schedule I have a few weeks that I am committed to being with my students, that I am committed to my Mastermind, and I am committed to one place, and that one place happens to be my favorite place in the world, next to my grandmother's kitchen, but my favorite place in the world which is Puerto Viejo de Limon, Costa Rica, where we're in the jungle on the Caribbean sea. I do spend time with my students, a few weeks out of the year, there. The rest of the year I am responding to emails from my cell phone while I'm out in the world doing other things.

I just invite you guys as you start to build your businesses, and even if you do have brick and mortar, when I say brick and mortar I mean a physical location, even if you do have that, you can still start to get creative about how to delegate and how to really allow yourself to step into this new paradigm, this new paradigm economy, and to really empower and liberate yourself to be able to move, and express, and be creative and not be tied to a cubicle desk from 9-5, which is a very old school way of thinking about working.

Think about that, how as you begin to develop your business, just making sure that you're not adding a ball and chain, that you're being creative and you're being intentional about allowing yourself to have the lifestyle that you want. Maybe you have children, or maybe location independence isn't necessarily something that's super important to you, but it's something that people talk to me about all the time. I just wanted to throw that out there, how I build that for myself, because people see me traveling and they're curious as to how it is that I afford to travel, or how it is that I'm able to do all of these things, and it's because from the very beginning at my company I was very intentional in being able to pursue this freedom lifestyle. I invite you guys to look at that in your own businesses as you start to build, as well.

Namaste conscious entrepreneurs, it's Adi Shakti. Just a reminder to head over to sixfigureyogi.com. That's s-i-x-figureyogi.com for your free online marketing and conscious business growth eCourse. We also have a live mastermind retreat here in Costa Rica with me coming up. When you become an insider at our website you'll be the first to know all of the juicy details. Now, back to your boss training.

Namaste. Welcome back. This is Adi Shakti, the six figure yogi. We're talking about the new paradigm economy and I just want to continue with some of these ideas. We were just talking about location independence and how that can be a very empowering component of your business, if that's how it is that you're choosing to live your life.

The next thing I'd like to talk about here is the heart-centered business. As we develop as human beings, and as we develop as conscious entrepreneurs we have the choice now to really live a holistic, integrated life. What I mean by that is that we're not giving our time to some company, or to some vision 40 hours a week that we don't necessarily resonate with, or that we don't necessarily believe in. Those days are dying. Especially for the conscious entrepreneur you are creating your business in alignment with divine inspiration. You are listening to the beat of your own heart. You're listening to your own unique passions, and you're creating a life from that place.

This line of professionalism, or this line of how we behave at work versus how we behave with our friends and family, that is starting to blur as we become more integrated human beings. We don't have this separation, right. We're working more and more towards yoga, more and more towards union. A heart-centered business is a new paradigm business. It's you listening to your passion, you seeing social justice issues that need to be corrected, or you really feeling alive when you engage in a particular activity, creatively, artistically, whatever it is, and then pursuing that and creating a lucrative business out of that passion.

I just encourage you as a conscious entrepreneur to continue down that path of being heart-centered. That moves us right into our next point which is including a give-back model into your company. It used to be that this give-back model maybe was a unique component of a company, knowing that they were eco friendly, or knowing that a percentage of the proceeds went back into a certain organization, or those sorts of things were kind of a sexy trend, you could say. Now, that trend is no longer a trend, and it's here to stay.

It's extremely important as a conscious entrepreneur that you are including some sort of give-back model into the fabric of your business, that your business, and as you start to make more money in your business, is also fueling different social justice initiatives that you are passionate about, that you're donating your time into different organizations, maybe locally, that you're even starting your own organization, starting your own initiatives in your local communities, to really stand up for what you believe in. We're moving away, again, from this model of donating money out of your right pocket and buying things that you want out of your left pocket, right. That's kind of the old model. You donate to charity on Sunday at church, but then you go to Saks Fifth Avenue and buy your outfit for the week. That's dead, right.

What's happening and what's beginning to happen, and the shift that we're seeing is that you are making your purchasing decisions, and your voting with every single dollar that you spend. you are voting for the kind of world that you want to live in. You're researching the companies, right, you're understanding how these companies are positively impacting the world and then you're voting for those companies with your dollars. It's extremely important as a conscious entrepreneur that from the day of your inception you're really starting to think about, "Okay, how does my company give back," right.

For example, if my teacher training is here in Costa Rica we have a few different models. We send money to India on a pretty regular basis for this little elementary school outside of Rishikesh. We're raising money now for different playgrounds here in the area. With some of my other collaborative partners we were able to build a maternity health care clinic here, for example, in Costa Rica. I hope that it's open by May 30. That's the date that they're giving me now, but the building is done at this point. We just have some bureaucratic loops to jump through. I'm hiring local girls that are living here that need the work. I'm supporting them, and then people that are coming to my programs are staying at Airbnb rentals or vacation rentals so that the local families are being supported by my programs in that way. We don't include food or anything like that in our programs, as well, so that the local restaurants are also being supported. Every single business decision that I make I'm trying to figure out how I can support myself, of course, how I can support my student, but also how I can support the local community. People know that I'm involved in these initiatives and then they're more likely to support me as well.

The last thing that I want to talk about. It goes back to this theme of heart-centered, this theme of the give back model, but this freedom of expression and how we as conscious entrepreneurs get to decide the climate of business. For example, I'm here in my living room in Costa Rica. It is 4:10 in the afternoon and I have yet to shower today. It's very hot. We actually don't have running water. We kind of do. Our well's been running out the last couple of days, but that's a story for another time. My point being that I operate my business from my most authentic self, that I am able to create from any café in the world, that I am able to travel, that I am able to build my schedule in a way that feels good to me, and I'm able to make all those decisions and feel empowered in being able to make those decisions for myself.

When I show up to a business meeting most likely you'll see me in comfortable shorts, and I'll probably be barefoot and, to be completely honest, I'm not particularly interested in showing up anywhere where I wouldn't be welcome in my most natural state. That's when I feel the most comfortable. That's when I feel the most empowered. That's when I feel the most alive. We as entrepreneurs get to decide what this new paradigm of business with this internet age what the freedom entrepreneur looks like. I encourage you all to really think about that. As the lines are blurred between what the business life looks like, versus our spiritual life, versus our personal life. We're evolving. We're human beings evolving on this planet. We're starting to become more high vibration. We're starting to evolve in our consciousness, and I want you all to take that role of being a leader in this movement very, very seriously and to really integrate every part of your being as you begin and continue to grow your conscious businesses.

Thank you guys so much for your time. I'm Adi Shakti, the six figure yogi, and I will see you soon. This is just a quick reminder to shoot me an email at sixfigureyogi.com. That's s-i-x-figureyogi@gmail.com with your specific questions and I will host them on the podcast. Thanks so much.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely and that would not be possible without you trusting and letting me in. Be sure to head over to sixfigureyogi.com. That's s-i-x-figureyogi.com for your free online marketing and conscious business growth eCourse. You've got this. I believe in you, and I'll see you next time. Namaste.

3: Social Schmocial - are you still 'Facebook and praying?'

This one is juicy! Listen in above, or check the transcript below. 

What You Need to Know About Online Marketing to be a Successful Conscious Business Owner (a free crash course)

The wellness industry is growing exponentially - thank goodness! However, it means that you need to have the skills to take your message and impact to the next level if you really want to make a living pursuing your passion. Not to worry! I AM HERE FOR YOU!



What up and namaste to my yogis, my sisters, my brothers and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti, the six figure yogi and I've been sent to elevate and empower you. I bridge the gap between old school big business secrets and your new paradigm creation. Consider me your hippy hippie business strategist and your new best friend. Be sure to head over to sixfigureyogi.com, that's S-I-X figureyogi.com for your free online marketing and conscious business growth e-course with yours truly. Grab your kombucha, turn down your Grateful Dead and get ready to take notes.

Namaste this is Adi Shakti, your six figure yogi. This is episode three. Today we are covering social media. First I want to give a huge shutout to Julie Hickey. She is one of my consultation clients here in Costa Rica. Her website is live and she is rolling with her Thai massage and reiki courses here. I'm so incredibly proud of her and really stepping into her own power. You can check her over rout over at onelovecostarica.com. We are getting her set up. I just wanted to give a shutout to Julie. I'm so proud of you Julie. Please keep up the incredible work.

Social media. There's a few things that I wanted to go over today that I think are important for conscious entrepreneurs to understand. The first thing is that as a conscious entrepreneur, you do not own Facebook, unless this is Mark Zukerberg listening in which I doubt, but hey Mark if it is. For most of us out there, we do not own Facebook, we do not own Instagram, we do not own Twitter, we don't own these huge platforms.

Maybe we have a lot of engagement, we have a lot of likes, we have a lot of followers on these different platforms, but we don't own those relationships. What happens is these social media companies change very, very quickly all the time, which I know all of you out there listening are aware of that. Their policy change and the way that we can relate to our followers changes.

For example, Facebook, it used to be that when you shared a thought on your wall or you were sharing information or announcements with your community on your Facebook admin pages, most people in your community would see those announcements. Now, it's shifted so that you actually have to pay to reach the significant majority of your following if you want to get that message out to even after they've already liked you for example.

The game is always changing and you just don't have control over that relationship. What I am hinting at here is that Facebook or Instagram is that Facebook or Instagram or all of these social media platforms are the first impression of your company. They are the first step for a lot of us in developing our relationship with a potential client. The whole purpose and the whole reason behind using social media is so that we can get these potential clients, these potential students back to our website so that we can capture their email and begin to continue our online marketing journey with them via email.

When I send an email, I know that that I'm hitting all of my subscribers. Some of it might go into their spam or not everyone is guaranteed to open those emails. With every single email that I send, at least I own that list. I own my email list. I have the rights to use it as I would like. People have given me permission to reach out to them in that way. It's a much, much, much more powerful and personal way of connecting with people.

When you think about Facebook or you think about Instagram, it's one of the most distracting places that a person can be. When they get on their Facebook, there's literally endless companies, different people that they can check up on. There's so much going on for them there. In general people are not subscribed to as many email lists as they are engaged with other companies or other things on social media for example.

Getting into their inbox is a much more intimate place and it's much more likely that you are actually going to be able to capture their attention. You just want to make sure as a conscious entrepreneur that you are doing everything that you can on your social media platforms to get those potential clients back to the website. That's a good place to start and we'll take our quick commercial break with that.

Namaste conscious entrepreneurs. It's Adi Shakti. Just a reminder to head over to sixfigureyogi.com, that's S-I-X figureyogi.com for your free online marketing and conscious business growth e-course. We also have a live mastermind retreat here in Costa Rica with me coming up. When you become an insider at our website, you will be the first to know all of the juicy details. Now, back to your boss training.

Welcome back. This is Adi Shakti, the six figure yogi. As we develop our content that we are posting onto our social media, it's important to keep a couple of things in mind. We do want to keep everything brand consistent, if we can use some more colors, using our logo on our photos, different sorts of things. Engagements do go up if the post feels more personal. The more you can really heart center your message and really share your authentic human experience, the more meaningfully you are going to be able to connect with your potential client.

Your social media should really be a platform and a place for you to begin to share the content that you are building. For you to share your videos, for you to share your blogs. A lot of times what I see ... We need to remember that everyone out there creating content is doing so to share their heart, but they are also doing that to drive traffic via search engine optimization and offering this content back to their website so that they can then develop a relationship with a potential client.

What I see a lot of conscious entrepreneurs doing is A, either posting pictures that they do not own, then they can get sued for. My previous employer we had that come up. Make sure you own the pictures that you are posting first of all. Second of all sharing other people's content that is not theirs, which is fine. If an article or something really resonates with you and you want to share with your community, that's okay.

Just be mindful that when that person in your community clicks on that link, they then get sucked into that website which may distract them from whatever your call to action is. If that's to give them your email address or to sign up for a certain webinar or whatever it is that you are trying to get the client to do and that's okay, there's no problem with that.

I just really encourage my team specifically as they are working through deciding what they are going to be posting on social media. I have plenty of content. I have plenty of videos. I have plenty of blogs. I have plenty of things that we can post to bring things back to our website, but what's most important to me is that my assistants that are working on these things are not posting articles from other yoga teachers training for example, because what's happening then is I'm basically putting my competitor on my social media platform, gifting them on my platform. Then I'm potentially losing that client to their website. They get sucked into their website.

Maybe they start to head down that buying path. You just want to make sure ... Spread the love. There's no issue in sharing other people's information, that's great. You just want to make sure that you are doing it with awareness, that you are aware of what it is that you are sharing on your platforms and that you are being mindful and clear about what your strategy is to get people back to the website. Again, I hope that I've been clear here. I just want to walkthrough what we've learnt.

Social media is step one for most of us for getting people to find out about us. It's a super, super powerful platform. Just to remember that we do not own it. What we want is we want to get people from our social media platforms back into our website so that we can capture their email addresses and that lists we do own. We do have some control over what we can do with that email list.

With our social media, we want to keep it professional and we want to make sure that we are being mindful of the sorts of things, of the messaging that we are representing with our client or the content that we are representing with our clients. All with the intention of bringing them back to our content, bringing them back to our website so that they can be on our website, be focused on whatever our vision, our mission is and hopefully start to engage with us and to start to head down the buying path.

I think that's a great summary. We'll go more into subtleties. We'll talk about different trends with different social media. As we develop in this podcast we'll talk about how to get paid ads on Facebook, how to do all those different sorts of things. I think as an overall summary, I feel good about what we've gone over today. Yeah, I just want to thank you guys all so much.

I know that stepping into conscious entrepreneurship, pursuing your own business, a lot of people maybe don't understand what it is that you are trying to create for yourself. I just want you to know that you are not alone. You have everything that you will need within you to make this happen. I really, really I'm hopeful that all of these mini lessons and these podcasts have these action steps, have these takeaways that you can start to implement in your business today.

I just encourage you today, you can look at your social media platforms and notice how you can start to use that platform as a tool for getting people back into your website. Also for those of you, if you are looking to make professional profile pictures or you are looking to make professional event cover photos and all those sorts of things, Canva, if you are not already using Canva I really recommend that you check them out, that's C-A-N-V-A.

It's a great resource for entrepreneurs out there working to create some professional looking graphic designs for super-duper cheap. Check that out as well as your action steps. I'm here for you. I get you. I hear the beat of your heart. I know we are cut from the same piece of cloth. You guys want this so bad and we can make this happen together. I'm Adi Shakti, the six figure yogi. I will see you next time, namaste.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely. That would not be possible without you trusting and letting me in. Be sure to head over to sixfigureyogi.com, that's S-I-X figureyogi.com for your free online marketing and conscious business growth e-course. You've got this. I believe in you and I will see you next time. Namaste.

2: Consume your Consumer - Finding your ideal client

What You Need to Know About Online Marketing to be a Successful Conscious Business Owner (a free crash course)

The wellness industry is growing exponentially - thank goodness! However, it means that you need to have the skills to take your message and impact to the next level if you really want to make a living pursuing your passion. Not to worry! I AM HERE FOR YOU!


Listen in above, or check the transcript below.

Namaste and welcome. This is Adi Shakti, the six figure yogi and this is episode two. Today we are talking about your ideal client avatar. Avatar is a term that you will hear thrown around in marketing. Your avatar is basically your ideal client. For example, for this particular podcast for the six figure yogi my ideal client, the person that I'm really trying to touch, is an entrepreneur that's maybe just getting started or has been in business for a little while that is looking to create value in the world in a way that increases collective consciousness, in a way that increases our collective vibration as humans on the planet. I'm looking for that person that is really looking to dedicate their life and their work to the beat of their own heart.

With that person in mind, that person, that passionate person, my job through this podcast and through my platform and business training is to empower that person with the know-how, with the strategy to begin to shape that passion and that intention into a lucrative business so that they can support their families and support themselves and be able to move in towards living their passion, making their passion their paycheck full time. They're not in a place where they have to, or where you have to take on extra jobs, or spend your time or your energy doing anything other than what absolutely makes your heart beat. That is my client avatar.

I'm very specific about the person that it is that I am trying to reach. With that avatar in mind I am able to shape all of my copy. When I say copy I mean any content that you see in the emails, any written content, or written words is the copy. I'm able to shape my copy. I'm able to shape my imaging. I'm able to shape my branding. I'm able to shape my message so that I'm speaking super specifically to that particular client avatar.

What I see a lot of with conscious entrepreneurs is this attempt to throw a very, very wide net. Their imaging and their branding is kind of designed, it's safe, and it's designed to speak to everyone rather than a very, very specific demographic. With the internet and with business as it is today, there are so many options out there. Especially as conscious consumers we are looking for that one answer, for that one service, that one product, that one opportunity that really aligns fully and completely with our vision, with our direct needs. When you are casting out this wide net, kind of trying to include everyone in your advertising, in your marketing campaign, you're trying to speak to everyone, what happens is that you're speaking to everyone a little bit, but you're not speaking to anybody in a really, really deep, empowering way.

It's extremely important as a conscious entrepreneur if your intention is to continue to strengthen your impact and to really get the opportunity to work with those people that you really truly deeply want to work with that you define them. I recommend that you start to think in your life and in your business, who are those people that you can really touch. What fears, what desires do those people have and how do you support them in moving through those fears and fulfilling those desires? The more specific you can be the better.

The marketplace is massive. There are billions of people on the planet, and there's no need for you to be general or for you to not fully and completely step into your power, step into your message, step into your truth in a really amplified way, because when we see people in that empowered state, when they're really honing their unique voice, their unique passion, their unique dharma, and they're speaking exactly to those people that are needing to hear them, those are the people that are going to be successful. Those are the people that inspire people. Those are the people that are going to be able to create lucrative businesses because they're laser focused and super clear, and they're keeping their client, or their ideal client avatar, their ideal customer in their mind in every single business move, in every single step that they take. Because of that, those people, that avatar, are going to be loyal to them and are going to continue to support that entrepreneur with their ongoing projects, with their ongoing products, whatever it is that you offer. With that we'll take a quick commercial break.

Namaste conscious entrepreneurs, it's Adi Shakti. Just a reminder to head over to sixfigureyogi.com. That's s-i-x-figureyogi.com for your free online marketing and conscious business growth eCourse. We also have a live mastermind retreat here in Costa Rica with me coming up. When you become an insider at our website you'll be the first to know all of the juicy details. Now, back to your boss training.

Welcome back. This is Adi Shakti, the six figure yogi. Today we are talking about your ideal client avatar. In the first half of this episode two we talked a little bit about why it is important to have that avatar, so that we can really, really specifically target and speak to the heart of that client that is going to most enjoy and benefit from whatever it is that we're offering out into the world. That's wonderful, and those concepts are great. What's important to me as we move forward in this series is that you have action steps and you have the tools to begin to start to implement these things in your business and in your life.

Most specifically about online marketing, when we're talking about Google advertisements, when we're talking about Facebook advertisements, when we're talking about beginning to move into paid traffic and kind of deciding where it is that we are going to put our message, what different companies and brands we're going to align ourselves with, all of these different things that we can do on the online space we can actually very, very specifically target our client avatar. We can go into Facebook and we can decide age, we can decide household income, we can decide what sort of pages they're engaged with on Facebook, what they've liked. We can go in and get super duper specific on who is seeing our ads, on who is seeing our message. It makes it so important that we have that very, very clearly defined.

I want you to sit down with a piece of paper and I want you to develop your client avatar. Give him or her a name. What is her name? My client avatar's name is Susie Starchild and she is a hippie mamma with feathers in her hair. She's barefoot. She's in the jungles of Costa Rica. She's super passionate about her massage practice, or about her Reiki practice. She loves to put together women's circles, chocolate ceremonies, and she's looking for a way to leave her life in the United States behind to begin to move into this entrepreneurship, into this empowered state of being the lady boss that she is on the inside, right.

She's probably maybe about 28 or 29 years old. Maybe she has some experience in a corporate environment, or maybe she went to school so she really has the writing skills, and she has the passion, and kind of some formal training to kind of begin to give all of this shape. She is a member of the Yoga Alliance. She likes Wanderlust Festivals. She goes when she can. She loves kirtan. She loves bhakti. She is a vegan, and she is currently single and in a stage of self-exploring her sexuality to really find herself before she's ready to offer that out to somebody else. Okay.

When I have Susie Starchild identified, and that is my client, that is who exactly it is I am working to target, then as I'm starting to develop my marketing campaigns and my advertising campaigns and I'm starting to think about paid traffic, I am thinking about her as I am developing it all. For example, for this business support podcast I'm reaching out and making sure that my ads are getting seen for people that are involved, for example, with the Yoga Alliance, for people that are involved with Yoga Journal, for people that are passionate about entrepreneurship, for people that are a new paradigm. Most of my targeting is towards younger people, not to say that older people can't be new paradigm. They really are the ones that initiated the movement, but this new economy leader that is very unique to our generation. I'm limiting the age, right, to who I'm targeting to. I'm mostly targeting women, for example.

Sit down. Name your avatar. Who is your avatar. Give them a name, okay. Think about their annual household income. If you're a massage therapist, for example, I'm sure there are statistics available, there's marketing research available for you to see the average household income of people that are engaging in the services that you offer. If you're a yoga teacher, a similar sort of thing. For me, my packages, the things that I'm offering out to the world, are pretty high-ticket so it's important that I am reaching, in general, people that are able to pay that high ticket if that's my eventual goal for the client. Think about kind of their household income. Think about their gender, are they male or female, maybe they're both, maybe you're not limiting that, that's okay. You can start to think about the different places that they might be visiting on the internet, right.

My team and I, for example, were thinking about ... Outside of the internet space we put an ad in Mantra Magazine, for example. We've been talking to Vegan and Vegetarian Times, knowing that most of the people in our network and that are moving toward consciousness have chosen to be vegetarian, to be vegan, and so getting in front of that market would be beneficial for us. It's not necessarily related to conscious business, it's not necessarily related to yoga teacher training programs in Costa Rica, but because I know my client avatar, and I know the behaviors of my ideal client I can start to show up in other places in their life that may then guide them to me.

You can think about other places. Where do they spend their time? Should you put up flyers at maybe your local Farmer's Market. Are they listening to a particular radio station in town? What sorts of websites are they on? Maybe you're reaching out to those websites to see if you can be a featured blogger. If you are brick and mortar, if you're a yoga studio, or if you have a set center, or a location, maybe you are zeroing in your ads to make sure that you are just promoting, for example I'm from Indianapolis, to the Indianapolis area.

Me personally my network is global. I call in people from everywhere that might be interested or passionate about these sorts of things, but I'm not limited to a particular location. Some of you, your businesses may have those limitations, so maybe there's a local publication that you can start to get ads in front of. Maybe you are developing a relationship with them where they're posting periodically on their Facebook about you and you're posting periodically on your Facebook about them. There's all kinds of different creative ways to begin to develop your client avatar and then from that place really decide how you can most effectively communicate with them.

I am Adi Shakti. This is the six figure yogi and I am just so incredibly thankful for you guys taking the time to listen to my voice, to hear these words, and to implement these things into your business. These are strategies that I have used to develop a six-figure business. This business piece has just been a very natural extension of what it is that I do already, so I know that this stuff works. I'm offering this stuff out there because I want to live in a conscious world where passionate people are using their passion to support their families. This is why I'm offering this. I'm so very thankful for your time and there will be lots of great stuff coming your way. I'm Adi Shakti, the six figure yogi, and I will see you next time. Thanks so much.

 

1: Spiritual Marketing gets Sexy ;)

You can listen in above, or check the transcription below!

What up and namaste to my yogis, my sisters, my brothers and all my conscious entrepreneurs out there working to make their passion their paycheck. I'm Adi Shakti, the Six Figure Yogi, and I have been sent to elevate and empower you. I bridge the gap between old school, big business secrets and your new paradigm creation. Consider me your hippie business strategist and your new best friend.

Be sure to head over to sixfigureyogi.com. That's sixfigureyogi.com for your free online marketing and conscious business growth e-course with yours truly. Grab your kombucha, turn down your Grateful Dead and get ready to take notes.

Namaste and welcome. This is Adi Shakti, the Six Figure Yogi, and this is episode one of our new podcast. Today, I want to go over the difference between advertising and marketing. A lot of what we're going to be covering here on this podcast is online marketing. I think it's important that we understand exactly what that is, and from that foundation, we can start to go into the subtleties of how we can effectively build a platform that will be profitable and allow us to impact and touch the lives of more of our ideal clients.

Advertising. What advertising is is the attempt to get your message out in front of a lot of people, and we do that through a lot of different mediums. We can do that through Facebook advertisements, for example. We can do that through Google ads. We can do that through print media. All different sorts of ways that we can get our initial message out and to our potential clients.

From that place, once the client or the potential client is aware of us and is aware of what it is we offer the world, there's a process from the time that they find out about us until the time that they are actually ready to become buyers. That journey is their marketing journey. What we want to start to develop as conscious entrepreneurs is a path from the time that a client initially finds out about us, to the time that they're actually ready to buy. It's important that we understand that most people that come to us initially aren't going to be ready to buy right away. We don't want to go for it on the first date. We want to court the prospect, and we want to give them the opportunity to know, like and trust us, so that once they are ready to make a purchasing decision, that we're the company or we're the organization that they decide to go with.

We do that through offering content, through offering different mediums for strengthening our bond and strengthening our relationship with the potential client. For example, the journey that I have for people that are interested in my yoga teacher trainings here in Costa Rica, for example, is maybe they see an ad of mine on Facebook and that ad may be advertising my free chakra course. I have a seven day online video series on the chakras, where I demystify the chakras. I talk about the different energy centers and what an overactive versus underactive center may look like, and different yoga practices that you can do to start to balance those. If you like that, you can go to passionyogaschool.com and grab that.

With the chakra course, what I'm doing is I'm introducing them to my yoga teacher training program, but I'm doing it through education. I'm not asking initially for them to enroll. That's not my initial step as I'm developing my relationship with them. I want them to get to know me first. Through the videos and through understanding my teaching style, through understanding my communication style, through getting to see me on video, they're really starting to have a connection with me and feel like they can trust me. From the chakra videos, there's different links and different emails and things, and I can track this through my online system, so as they're ready, as they're engaging more with my content, they're clicking more on my emails. They're opening more of my videos. They're responding to my emails, I'm able to see who it is, the cream of the crop. Those people that are really, really interested and engaged in what it is that we're doing. Those are the people then that my team and I focus on to start to lead nurture them and to start to move them towards and down the buying path.

From there, it goes to the application process. From there, maybe a phone call. From that place, then they're ready to buy. If the stars align and it's good with their schedule and what we're offering matches what it is that they're looking for in there life right now. It's important because a lot of times what I see conscious entrepreneurs doing is they're throwing out their message on Facebook. They're saying that they have this event, or they have this retreat, or they have this course and they're throwing that information out there without any sort of marketing or any sort of lead nurturing process on the back end. It's important that as you start to develop your strategy, fulfilling your programs or you start to develop your strategy for getting more clients, whether it's coaching clients or I know a lot of you are out there doing all kinds of different things ...

You can't just expect someone to find out about you and then become a purchaser. There is a path and a process that those people need to take, because they have so many options and we live in the age of the internet. We live in the age of consumer education and people are going to do their research. In a world with so many options, it's important that you stand out from the crowd and that you're offering, offering, offering value.

I'd say about 95% of the emails I put out, for example, are content. They are podcasts that I've done through  Vibration Rising Radio, which is another platform that I have here on iTunes. They are podcasts. They are educational videos. I have the Behind the Asana video series, where people can learn about different things other than asana. They're learning about breathing practices, they're learning about different things in the practice of yoga, or they are text emails maybe. Blogs about the philosophy of yoga. I'm offering different information, I'm offering out and then I'm building that reciprocity trigger as well, where people are receiving and once they receive, they're much more likely to feel inclined to give.

I just invite you all as conscious entrepreneurs to begin to start to understand that process, to understand that advertising is not our end all, be all. It is the first step of an extended relationship, so we'll take just a quick commercial break here.

Namaste, conscious entrepreneurs. It's Adi Shakti. Just a reminder to head over to sixfigureyogi.com. That's sixfigureyogi.com for your free online marketing and conscious business growth e-course. We also have a live mastermind retreat here in Costa Rica with me coming up, and when you become an insider at our website, you'll be the first to know all of the juicy details. Now, back to your boss training.

Namaste, and welcome back. This is Adi Shakti, the Six Figure Yogi, and this is episode one. What we've been covering here is the marketing journey.

Now we have an understanding that advertising is the efforts of actually getting your initial message or getting your brand out there and marketing is the journey from that initial introduction to your vision to the moment of purchase. It requires a lot of attention and care. For action steps, I really want to be able to focus on action steps in this podcast. I want to offer you the education, but I want you to walk away with things that you can start to implement in your business today.

What I recommend is for you to start to think about your ideal client and we'll have lots of different podcasts on this particular topic as well, but who is your ideal client and what is it that you could offer them, what sort of content, what sort of education ... What is it that you could offer them for free to begin to build your relationship with that ideal client? In my particular business, I'm a yoga instructor. I lead yoga teacher training, so as I, mentioned earlier, do the educational videos and educational emails on the practice of yoga. Maybe you are a coach and you want to start to provide some PDF templates on how people can start to move in the direction of living a more intentional life, or maybe you're a Reiki practitioner and you want to create an educational video on what Reiki is exactly. Whatever your art is, just think about how you can start to create online content, via videos, via PDFs, via podcasts, via recordings. Whatever it is that you can begin to create to offer out into your community.

We'll go way more into detail about how to release that content, where to release that content. The subtleties of creating that content and different things that we want to include within it, but just start to think about that. Start to brainstorm things that you can offer out into the world so that you're prospective clients can begin to know, like and trust you and be in a place where they are willing to move into having a relationship with you. Just take a moment. You can sit down and brainstorm. Just take a pen to a piece of paper and just start to think of all different sorts of ideas, different topics of things that you could cover. Just start to really begin to manifest this piece of your business, because it's super duper important.

People have so many options and people aren't willing just to go to a website, see some services and a price and pull out their credit card anymore. That's not the climate of what's happening in business. You really need to offer a lot first before you can expect anything at all in return.

I encourage you as a conscious entrepreneur to start to recognize that in your business, and start to think about, what is it that you can offer and then, of course, begin to move into creating that content as well. We'll talk more about all of this as we move along.

Thank you so much for your time and your energy. I know that there's a million ways that you can spend your energy and you're here with me. You're working on yourself and you're working on your business and I honor that. You're doing incredible work. It takes a lot of courage to step out into the world in this way, and I am here for you.

Thank you so much. Again, I'm Adi Shakti, the Six Figure Yogi, and I will see you next time. Namaste.

Thank you so much for empowering me to be a part of your journey to abundance. My work is to be of service fully and completely and that would not be possible without you trusting and letting me in. Be sure to head over to SixFigureYogi.com. That's sixfigureyogi.com for your free online marketing and conscious business growth e-course. You've got this. I believe in you and I'll see you next time. Namaste.